{"title":"Best Sellers","description":"","products":[{"product_id":"canon-eos-r5-mark-ii-boitier-seulement","title":"EOS R5 Mark II Mirrorless Camera - Body Only","description":"The EOS R5 Mark II is a worthy successor to the incredibly versatile EOS R5 bringing a host of new features that make this the most powerful EOS 5 series camera ever. It starts with a brand-new 45MP sensor that is back illuminated and stacked for blazingly fast read-out speeds that allow for a 30 fps electronic shutter, then builds on that with major focus improvements, increased video capabilities, and so much more.\u003cul\u003e\n\u003cli\u003eCompletely NEW Canon designed full-frame back-illuminated stacked CMOS 45MP sensor.\u003c\/li\u003e\n\u003cli\u003eFast sensor read-out speeds allow for up to 30 fps electronic shutter performance.\u003c\/li\u003e\n\u003cli\u003eNew focus system upgrades include eye control focus, and the ability to maintain focus on a subject even when obscured briefly.\u003c\/li\u003e\n\u003cli\u003eCapture video and stills simultaneously with no interruption. \u003c\/li\u003e\n\u003cli\u003eAction Priority uses data to interpret the scene and predict the main subject to lock focus on it in action scenarios.\u003c\/li\u003e\n\u003cli\u003ePeople Priority Shooting for registering up to 10 people the camera can recognize and prioritze focus of.\u003c\/li\u003e\n\u003cli\u003eCapture 8K RAW at 59.94\/50.00 fps, and can Canon LOG 2.\u003c\/li\u003e\n\u003cli\u003eFeatures the same 0.5-inch 5.76 million dot OLED EVF found in the EOS R3.\u003c\/li\u003e\n\u003cli\u003eVideo Menus now use Cinema EOS terminology.\u003c\/li\u003e\n\u003cli\u003eThree optional battery grips are available to expand your capabilites.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cstrong\u003eDIGIC Accelerator\u003c\/strong\u003e\u003cbr\u003eThe DIGIC Accelerator chip is a completely new front-end processor developed by Canon to supplement the power of the proven DIGIC X processor. The DIGIC Accelerator handles the processing that makes so many of the new features of this camera possible, allowing the DIGIC X chip to focus solely on image processing, again contributing to incredible speed. The DIGIC Accelerator processes large volumes of data directly from the image sensor for actions like AF detection to exposure metering calculations that enable eye-control focus, subject identification and tracking, and even deep learning with features like neural upscaling and noise reduction.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTotally new Sensor\u003c\/strong\u003e\u003cbr\u003eEven though the pixel count is the same as the EOS R5, this is a completely new 45MP sensor design. This new full-frame sensor is stacked and back-illuminated allowing for incredible electronic shutter performance of 30 fps RAW or full-resolution JPEG still images. Sensor read-out speeds are dramatically increased, significantly reducing rolling shutter distortion. Pre-continuous shooting is now possible in electronic shutter mode, when the shutter is pressed halfway the camera begins capturing images, and when fully pressed, the previous ½-second of images are written to the memory card.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTime to focus\u003c\/strong\u003e\u003cbr\u003eAutofocus has been significantly updated on the EOS R5 Mark II with features like subject tracking which it shares with the new flagship EOS R1. Subject tracking allows you to maintain focus on a subject even when they are obscured briefly while shooting. And, for even faster positioning of your active AF Area, the R5 Mark II adds Canon’s Eye Control AF - even more advanced than the Eye Control in the EOS R3 camera. Once you calibrate the viewfinder to your eye, just look where you want to focus, and the AF Area will move there when you press the AF activation button.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAction priority\u003c\/strong\u003e\u003cbr\u003eThanks again to the increased camera processing power of the DIGIC Accelerator chip, we have developed a new AF mode called Action priority. This new focusing technology selects subjects according to movement and other factors so you always get a great action shot! This feature works with three sports at the moment, soccer, volleyball, and basketball. With Action priority the camera can recognize and track specific people, and takes into account ball tracking, movement tracking, eye-control AF and more to help ensure you get the action shot you want when everything is moving so fast.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSubject tracking of People and Animals*2 using Deep Learning Technology.\u003c\/strong\u003e\u003cbr\u003eWith its 45MP sensor, 8K video up to 60 frames per second can be recorded internally, to the camera’s CFexpress card (sold separately). A new menu now includes Cinema EOS terminology, making it even easier for users to access and understand the video features of this camera, and be easily integrated into video productions where Cinema EOS cameras may be used like the EOS C70 or EOS C400. RAW video can be recorded at 8K resolution, and there’s now an S-RAW setting for 4K RAW video recording.\u003cbr\u003eRAW video is now 14-bit recording, for even greater range of tonalities. For users who don’t need RAW video, MP4-type video can be recorded in a multitude of possible file types and resolutions, from Full HD (at up to 240 frames per second), 4K at up to 120 frames per second with sound and 8K. Any of the “Fine” options record oversampled video, for even greater sharpness and detail. Canon Log 2 and C-Log 3 are available. And, the R5 Mark II adds features like a full-size HDMI port on the camera, Waveform monitors, and up to 24-bit, 4-channel audio recording.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMore Power\u003c\/strong\u003e\u003cbr\u003eWith all of the enhancements to the new EOS R5 Mark II, it requires a little more power than the previous EOS Mirrorless cameras, and therefore ships with a new, higher amperage battery, the LP-E6P. This battery is the same size and shape of previous LP batteries, but is easily distinguished from older models by featuring a white stripe and white Canon logo. This new battery can be used in older Canon mirrorless and even DSLR cameras, but will require a camera firmware update to do so.\u003cbr\u003e\u003cem\u003e* Canon LP-E6N and LP-E6NH battery packs can be used in the R5 Mark II camera, but with some significant limitations - - especially Wi-Fi connection, and for video recording. Also, continuous Drive speeds with mechanical or first-curtain electronic shutter will be reduced. This applies to any battery in any of the optional battery grips as well.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBright and clear EVF\u003c\/strong\u003e\u003cbr\u003eA new Electronic viewfinder is now the same 0.5-inch 5.76 million dot OLED EVF you would find in the EOS R3 with approx. 100% coverage, 0.76x magnification, and an eyepoint of approx. 24mm. Some of the EVF lenses inside the body are sealed in an airtight structure making it difficult for the viewfinder to fog up.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eWeather resistance\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe EOS R5 Mark II is dust- and weather-resistant, with the same performance as the EOS R5, even when using one of the new optional grips.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual Card Slots for CFexpress** and UHS-II SD Memory Cards***\u003c\/strong\u003e\u003cbr\u003eWhether you are shooting photos every day, or are recording 8K videos, the EOS R5 Mark II camera can capture an incredible amount of images through its super high-speed CFexpress dual card slots. Plus a UHS-II SD*** card slot is also provided at your disposal. The two card slots can be utilized for separate recording of still photos and movies, main and proxy recording of movies, and recording to multiple cards.\u003cbr\u003e\u003cem\u003e** Type B compatible. With firmware v.2.0.0 and above, camera can accept CFexpress cards over 2TB in capacity. With these cards, the camera can write to the first 2TB (only) of total card capacity.\u003cbr\u003e*** Some types of data cannot be saved on the SD memory card.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImproved Image Stabilization\u003c\/strong\u003e\u003cbr\u003eThe EOS R5 Mark II has the same 5-axis in-body stabilization as the original R5 that provides optimal image stabilization, and uses coordinated IS in conjunction with RF lenses that have built-in IS. Roll operation range is now approx. 2xthat of the EOS R3, and when a compatible lens is used*3, the CMOS sensor suppresses blurring at the periphery of the image, and even at the center. Additionally, the IS algorithm has been updated and a new mechanical design now allows for 8.5 stops of coordinated correction at the center, and 7.5 stops at the periphery*1*2*3\u003cbr\u003e*1: Based on the CIPA 2024 standard. 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Lens names: (TBD) *2: Excluding Cinema lenses. *3: For compatible lenses, please refer to Supplemental Information for EOS R5 Mark II on the website cam.start.canon.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eOptional Grips\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe EOS R5 Mark II has three optional grips that provide additional battery power and exciting new functionality:\u003cul\u003e\u003cli\u003eBattery grip BG-R20:\u003c\/li\u003e\u003c\/ul\u003eAllows for 2 LP batteries and provides controls for vertical shooting, including an improved multi-controller position.\u003cul\u003e\u003cli\u003eBattery grip BG-R20EP:\u003c\/li\u003e\u003c\/ul\u003eAllows for 2 LP batteries and provides controls for vertical shooting and includes a 2.5G Base-T high-speed ethernet port for fast-paced tethered shooting.\u003cul\u003e\u003cli\u003eCooling fan CF-R20EP:\u003c\/li\u003e\u003c\/ul\u003eAllows for 2 LP batteries and provides a multi-speed fan to help keep the camera cool in challenging video production situations.","brand":"Canon","offers":[{"title":"Default Title","offer_id":51736539693355,"sku":"6536C002","price":5899.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/kmZ-OqCgYy9xI6f1hizdUg_5b5c0226-080e-4234-a70b-4b65b5845cf0.jpg?v=1769598425"},{"product_id":"sony-alpha-a7-iii-avec-objectif-fe-28-70mm-oss","title":"A7 III Full-frame Mirrorless Interchangeable-Lens Camera with FE 28-70mm OSS Lens - Black","description":"\u003cstrong\u003ePerfection for all. Everything you need.\u003c\/strong\u003e\u003cbr\u003eCapture the peaks of more decisive moments with the α7 III from Sony, packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGain control of expressive freedom\u003c\/strong\u003e\u003cbr\u003eWith outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRendering scenes in realistic detail\u003c\/strong\u003e\u003cbr\u003eA newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNewly developed sensor, evolved image processor\u003cbr\u003eThe latest technology achieves stunning processing speed\u003c\/strong\u003e\u003cbr\u003eA new version of the 24.2-megapixel Exmor R™ CMOS sensor, now featuring a back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves a data readout speed that is two times faster and data processing capability that is 1.8 times higher.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBack-illuminated full-frame sensor\u003cbr\u003eHigher sensitivity and readout speed\u003c\/strong\u003e\u003cbr\u003eThe 35-mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimizing noise to reveal fine details in every picture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReducing noise in high-resolution images\u003cbr\u003eUp to 1.5-stop improvement in image quality\u003c\/strong\u003e\u003cbr\u003eStandard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. 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Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSteadier shots with 5-axis stabilization\u003c\/strong\u003e\u003cbr\u003eThe latest high-precision stabilization uses stabilization unit and gyro sensors and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses and delivers excellent performance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e14-bit RAW output for rich gradations\u003c\/strong\u003e\u003cbr\u003eFor smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW data output, even when in silent or continuous shooting mode.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4D FOCUS—AF performance evolves\u003c\/strong\u003e\u003cbr\u003eAF performance is improved using the same AF advancements as in the α9 and applying it optimally. Once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4D FOCUS: Stunning wide coverage\u003cbr\u003e693. Remarkable number of phase-detection AF points\u003c\/strong\u003e\u003cbr\u003eThis camera features 693 phase-detection AF points11 covering approx. 93% of image area, plus 425 densely positioned contrast-detection AF points12 to improve focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4D FOCUS: Fast AF speed\u003cbr\u003eUp to two times faster AF performance\u003c\/strong\u003e\u003cbr\u003eCombining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4D FOCUS: Steadfast tracking\u003cbr\u003eEnhanced AF tracking for swiftly moving subjects\u003c\/strong\u003e\u003cbr\u003eThe AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, letting you capture decisive moments.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable AF down to EV-3 brightness\u003c\/strong\u003e\u003cbr\u003eAdvanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFocal-plane phase-detection AF supports A-mount lenses\u003c\/strong\u003e\u003cbr\u003e693-point focal-plane phase-detection AF not only covers a wide area and responds instantly—it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCatch the eyes to see into the soul\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEye AF revolutionizes portraiture\u003c\/strong\u003e\u003cbr\u003eWith the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection\/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast continuous shooting captures the height of a moment\u003c\/strong\u003e\u003cbr\u003eThe α7 III can shoot in a continuous burst at up to 10fps with AF\/AE tracking and up to 8fps burst shooting when shooting with live-view mode. The camera also supports silent shooting at up to 10fps with AF\/AE tracking at maximum resolution.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConfidence-boosting continuous shooting\u003c\/strong\u003e\u003cbr\u003eCapture an instant action with continuous shooting of up to 10fps—or 8fps for live-view shooting—with AF\/AE tracking. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShoot continuously in absolute silence\u003c\/strong\u003e\u003cbr\u003eThis camera allows silent shooting at up to 10fps with AF\/AE tracking1. Silence is critical for various scenes, when even slight noise can mean missing a chance at an ideal shot.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAnti-flicker shooting\u003c\/strong\u003e\u003cbr\u003eWhen artificial lighting flicker is detected, the shutter is timed to minimize possible exposure and color inconsistency in images shot at high shutter speeds, as well as between continuous shots.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBetter operation during continuous shooting\u003c\/strong\u003e\u003cbr\u003eGroups of shots taken in continuous mode can be reviewed, deleted, or protected quickly. You can access a menu screen and change settings, as well as operate image playback during data writing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-resolution 4K HDR\u003c\/strong\u003e\u003cbr\u003eAs well as new capability of recording stunning 4K movies through 2.4-times higher oversampling, the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable features and operation in a compact body\u003c\/strong\u003e\u003cbr\u003eThe α7 III’s operability is enhanced by fast control during shooting, dazzlingly clear views through the Tru-Finder, versatile connectivity, and extended shooting endurance from various power sources, plus high durability and resistance to wet or dusty conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExtended shooting between battery changes\u003c\/strong\u003e\u003cbr\u003eLonger battery life to shoot for more professional lengths\u003cbr\u003eThe α7 III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery, allowing you to shoot up to approximately 710 photos with one full charge. BC-QZ1 optional battery charger allows quicker charging than charging via USB.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual media slots, UHS-II support\u003c\/strong\u003e\u003cbr\u003eWith two media slots, including one that's UHS-II-compatible for fast data writing, the α7 III can simultaneously or relay record, separate RAW\/JPEG data and stills\/movies, and copy data between cards.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMy Menu: faster to your favorites\u003c\/strong\u003e\u003cbr\u003eRegister up to 30 frequently used items on the new My Menu for instant recall. You can create and customize an optimal menu for your own convenience.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRating function\u003c\/strong\u003e\u003cbr\u003eWith rating function, you can rate recorded still images from 1 to 5 stars anywhere right on the spot, using the playback screen to perform the function if it is assigned to a custom button.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh connectivity for smooth workflow\u003c\/strong\u003e\u003cbr\u003eUSB 3.1 Gen 1 compatible USB Type-C™ port makes high-speed PC Remote data transfer smooth and effortless, for handling large image files produced using PC-tethered shooting.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51796974174507,"sku":"ILCE7M3K\/B","price":2598.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/oBzRJkMnGHG7oe2YzAgKXA_b1522300-f8dc-42a1-b8ca-e665feb39dc3.jpg?v=1769601492"},{"product_id":"sony-a7-iv-boitier-seulement","title":"A7 IV Full-frame Mirrorless Interchangeable-Lens Camera - Body Only","description":"\u003cstrong\u003eBeyond basic.\u003cbr\u003eFor a new generation of imagemakers.\u003c\/strong\u003e\u003cbr\u003eWith groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today’s creators.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNewly developed 33.0‑MP17 back-illuminated CMOS image sens\u003c\/strong\u003e\u003cbr\u003eThe full-frame Exmor R CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording at up to 60p. The sensor also provides improved colour reproducibility, low-noise performance at all sensitivities, 15-stop dynamic range on stills and increased AF precision and focal stability. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR image processor for up to 8x processing speed\u003c\/strong\u003e\u003cbr\u003eThe BIONZ XR engine, also used in the flagship α1 and α7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF, image recognition and image quality adjustment to minimize processing latency, for greatly increased movie and still processing power. User interface, network and file management processing is distributed in order to deliver fast response regardless of real-time processing load. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful image rendering with low noise\u003c\/strong\u003e\u003cbr\u003eVisible benefits of the powerful new 33.0‑MP sensor and engine go beyond mere numbers. They include soft, natural-looking human skin textures, a stunning level of detail in landscapes and scenery and better colour reproduction, with higher subjective resolution resulting from improved algorithms. The standard sensitivity range of ISO 100-51200 is expandable to ISO 50-204800 for stills and ISO 100-102400 for movies, with low-noise performance throughout.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSet the mood, in-camera, with Creative Look\u003c\/strong\u003e\u003cbr\u003eBroaden your creative palette with a selection of ten Creative Look presets. You can easily impart a particular mood in your still images, movies and live streaming and all preset selections are available in-camera without post-editing, so you can share your vision immediately after shooting. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K 60p recording, 4:2:2 10-bit recording \u003c\/strong\u003e\u003cbr\u003eThe α7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p recording and when recording 4K movies at 30p, full-frame 7K oversampling produces high-resolution, highly detailed 4K. 10-bit 4:2:2 video can be recorded internally, allowing fuller, more natural gradations and greater editing freedom. The XAVC HS file format provides roughly twice the coding efficiency of MPEG-4 AVC\/H.264. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmoother gradation rendering with 10-bit HEIF recording\u003c\/strong\u003e\u003cbr\u003eThe α7 IV offers HEIF (High Efficiency Image File) still-image encoding, in addition to conventional RAW and JPEG. Smooth 10-bit gradations provide more realistic reproduction of skies and portrait subjects and the use of 10-bit depth minimizes degradation of image quality when editing. HEIF still images recorded in HLG mode can be played back on a compatible BRAVIA 4K TV via an HDMI connection to display images with an extraordinarily wide dynamic range. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful colour expression made simple, with S-Cinetone\u003c\/strong\u003e\u003cbr\u003eThe α7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta camera. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin colour, plus soft colours and gorgeous highlights. Because it’s in-camera, it’s easy to create a more expressive look for your movie imagery without post-editing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/strong\u003e\u003cbr\u003eThe built-in Soft Skin Effect makes skin look more beautiful, softening wrinkles, blemishes and dull patches while preserving liveliness in eye and mouth areas. Complementing the capabilities of the full-frame sensor, this feature can add appeal to live-streamed sessions, as well as enhancing still shots and movies. Four level settings are available, so you can adjust the degree of the effect as you wish. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Log for colour matching with professional video equipment\u003c\/strong\u003e\u003cbr\u003eThe α7 IV provides S-Log2 and S-Log3 gamma curves, with the latter allowing capture of 15+ stops of dynamic range. The S-Gamut3 and S-Gamut3.Cine colour gamut settings make it easy to match α7 IV footage with footage from VENICE digital cinema cameras or Cinema Line cameras like the FX6 and FX3. The native sensitivity when shooting S-Log is ISO 800 and it can be lowered by as much as two stops (ISO 200-640) below the standard range to achieve extra-low noise.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptical 5-axis in-body image stabilization for 5.5-step compensation \u003c\/strong\u003e\u003cbr\u003eThe α7 IV’s high-precision stabilization unit and gyro sensors work with stabilization algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximize the performance of the camera’s 33.0‑MP sensor. This in-body stabilization allows effective use with a wide range of lenses. The live monitor view shows the stabilized still image while the shutter button is half-pressed, an especially helpful feature when using a telephoto or macro lens and it can be used in conjunction with the MF Assist and Focus Magnifier features.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBuffer memory supports continuous shooting and recording\u003c\/strong\u003e\u003cbr\u003eBoth the mechanical and electronic shutters allow continuous shooting at up to 10 fps with AF\/AE tracking. The latest powerful processing engine and increased buffer memory allow faster writing to memory cards, so you can shoot more than 800 uncompressed RAW+JPEG frames (more than 1,600 altogether) or more than 1,000 compressed RAW+JPEG frames (more than 2,000 altogether, up to a full memory card). Increased processing power also allows you to change menu settings even while data is being written to the memory card. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHand-held movie shooting with Active Mode\u003c\/strong\u003e\u003cbr\u003eActive Mode uses the camera’s stabilization unit, gyro sensors and sophisticated algorithms for highly effective in-camera optical image stabilization during movie shoots. The powerful processing engine precisely detects the required amount of compensation for smooth stabilization in all formats, including 4K, without compromising the α7 IV’s compact size and mobility. And, because the gyro data is also recorded alongside the video, even more effective post-production stabilization can be applied for ultra-smooth shots using Catalyst Browse\/Prepare software.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Hybrid AF with improved speed, precision and tracking \u003c\/strong\u003e\u003cbr\u003eUsing a combination of phase-detection AF and contrast-detection AF, Fast Hybrid AF focuses precisely, even on small subjects or on people posed in front of a night-time background. A wide, dense AF area covers roughly 94% of the image area for both still and movie shooting with 759 phase-detection points, while the contrast-detection AF system uses 425 points. This vast collection of data is analyzed in real time by the latest powerful processing engine to achieve the AF system’s impressive results. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI-based Real-time Eye AF and Real-time Tracking\u003c\/strong\u003e\u003cbr\u003eThe superior processing power of the BIONZ XR engine has led to improvements in both Real-time Eye AF and Real-time Tracking features. Improved face detection translates into 30% better eye-detection accuracy, while faster image processing yields higher accuracy when the subject is looking up, down or sideways. Real-time Tracking allows you to select your subject and then leave tracking to the camera, relying on the latest subject recognition algorithm and high-speed analysis of spatial data by the processing engine.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBird mode for Real-time Eye AF, now available in movies\u003c\/strong\u003e\u003cbr\u003eThe Real-time Eye AF function is now capable of detecting the eyes of birds and tracking them in real time, for both still shots and movies. The BIONZ XR engine runs optimized AF and tracking algorithms to ensure uninterrupted tracking even for birds in flight, whose movement is hard to predict. Once you’ve selected a bird, the camera will automatically detect and precisely track that bird’s eye, whether the bird is perched or in flight.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAF control through touch operation\u003c\/strong\u003e\u003cbr\u003eTouch Tracking lets you select a subject to track simply by touching the LCD screen, even while using the viewfinder, for more intuitive AF control for both still shots and movies. Easier focus operation is particularly helpful when you’re shooting movies alone or using a gimbal, allowing you to concentrate on composing your shots. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVisualize depth of field during movie shoots with Focus Map\u003c\/strong\u003e\u003cbr\u003eThe new Focus Map overlays focus information onto a live real-time display to show which areas are in or out of focus. Being able to clearly visualize depth of field in this way makes it easier to quickly set up your ideal focus point and depth of field during rehearsal. As a result, you can use the camera’s excellent video definition and fast lenses to create impressive shots with shallow depth of field. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAF Assist for seamless transitions to manual focus\u003c\/strong\u003e\u003cbr\u003eThe AF Assist function, inherited from the Cinema Line FX6, lets you seamlessly switch to and from manual focus during movie shoots. When this feature has been turned on, rotating the focus ring temporarily switches operation from autofocus to manual focus to allow you to deliberately shift your focus to a different subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBreathing Compensation for consistent angle of view when focusing \u003c\/strong\u003e\u003cbr\u003eFor the first time in the α series, the α7 IV provides compensation for focus breathing. Focus breathing is any change in a lens’s angle of view that corresponds to changes in focus. Sony’s original Clear Image Zoom technology is used to automatically maintain a consistent angle of view, for more movie-like focus transitions. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe latest mode-specific menus and customizable Rear dial R\u003c\/strong\u003e\u003cbr\u003eThe α7 IV’s menus are specific to either stills or movies and for easier navigation menus are configured to show three levels of hierarchy at once. Separate functions for stills and for movies can be assigned to various buttons and dials, including the new, freely customizable Rear dial R. With controls tailored to whichever shooting mode you are currently using, the flexible access provided by the Rear dial R contributes to greatly enhanced still- and movie-shooting efficiency. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStill\/Movie\/S\u0026amp;Q dial for quick access to hybrid capabilities\u003c\/strong\u003e\u003cbr\u003eBefitting the α7 IV’s status as a true hybrid camera, it comes equipped with a dedicated Still\/Movie\/S\u0026amp;Q dial to instantly switch between movies and stills. The dial switches the menus, functions and custom settings of various controls between still and movie mode and settings such as aperture and shutter speed are also maintained separately for stills and movies. S\u0026amp;Q mode can also be selected, for fast access to slow-motion or quick-motion shooting. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVari-angle LCD monitor for greater freedom when shooting\u003c\/strong\u003e\u003cbr\u003eThe large, side-opening 3.0-type 1.03-megadot touch-panel LCD monitor offers ample brightness for clear viewing in outdoor settings and its 3:2 aspect ratio makes efficient use of the display area. The vari-angle mechanism allows flexible positioning and framing for handheld shots, gimbal-mounted or documentary-style self-shooting or very low ground-level shots. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCommunication features for easy sharing and distribution \u003c\/strong\u003e\u003cbr\u003eThe α7 IV is equipped with robust wired and wireless communication features for more comfortable sharing and distribution. In-body wireless LAN uses a 5‑GHz band in addition to the 2.4‑GHz band, for fast data transfer. Background FTP transfer of files can be set to occur automatically while shooting continues and a USB Type-C® connector supports fast SuperSpeed USB 10‑Gbps (USB 3.2 Gen 2) data transfer.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e3.68‑megadot high-definition Quad-VGA OLED viewfinder\u003c\/strong\u003e\u003cbr\u003eThe α7 IV’s Quad-VGA OLED viewfinder provides roughly 1.6 times the resolution of the α7 III viewfinder, with a 37.3 ° FOV and a 23‑mm high eyepoint. With high resolution, improved electronic viewfinder image quality and fogging and dust resistance (including significantly improved internal fogging resistance relative to the α7 III), it is designed for clear and comfortable viewing in a wide range of shooting environments. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInstant real-time live streaming via USB connection \u003c\/strong\u003e\u003cbr\u003eLive streaming is as easy as connecting to a computer through a USB connection and you can choose from four different output formats, including high-resolution 4K video. You can select whichever configuration is best for current network conditions and the devices used and simultaneous internal recording is also available, giving you broad flexibility to cover a wide variety of needs. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHeat management\u003c\/strong\u003e\u003cbr\u003eTo allow extended continuous recording, efficient heat dissipation is provided by Sony’s proprietary Σ (sigma)-shaped thermal mounting. The mounting, which is also used on flagship models, is constructed from a graphite material with excellent thermal conduction properties. This structure allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilization while heat is efficiently dissipated.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-capacity Z batteries and USB Power Delivery\u003c\/strong\u003e\u003cbr\u003eThe α7 IV relies on a high-capacity Z battery (NP-FZ100), along with external power options that include USB power supplies and AC adapters. Battery drain can be minimized by adding a high-capacity mobile battery for outdoor shooting. A USB charger or mobile battery that supports USB PD can be connected to the camera’s USB Type-C port, for extended recording. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual media slots, with CFexpress Type A support\u003c\/strong\u003e\u003cbr\u003eDual media slots allow you to continue shooting even if one memory card fills up. One of the slots supports high-performance CFexpress Type A cards and both slots support UHS-I and UHS-II SDXC\/SDHC cards. With their fast write speeds, CFexpress Type A cards are particularly suited to high-speed continuous still shooting, as well as high-resolution, high-bitrate 4K movie recording.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsideration for the environment and resource conservation \u003c\/strong\u003e\u003cbr\u003eSony’s “Road to Zero” environmental plan was launched in 2010 with the ultimate goal of achieving a zero environmental footprint. Currently, nearly all plastic packaging materials for the α7 IV are recycled. Recyclable materials are also used for camera bodies whenever possible, reducing environmental burden without compromising functionality. While retaining state-of-the-art performance, we aim to further reduce energy and resource consumption to reduce the burden on the environment.  \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable, robust engineering\u003c\/strong\u003e\u003cbr\u003eWe have improved the dust and moisture resistance of the α7 IV to provide outstanding reliability, even in challenging outdoor shooting environments. Design refinements include more sealing at body seams and the battery compartment cover (compared to the α7 III), a redesigned lens lock button and extra cushioning around the mount. A lightweight, high-rigidity magnesium alloy used for the camera’s top cover, front cover and internal frame provides excellent durability.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge Desktop \/ Imaging Edge Mobile\u003c\/strong\u003e\u003cbr\u003eExpand your creative horizons with Imaging Edge Desktop and Imaging Edge Mobile. The Imaging Edge Desktop PC application lets you control and monitor shoots directly from your PC screen, preview photos and develop RAW\/HEIF data into high-quality photos for delivery. Imaging Edge Mobile applications use the Wi-Fi and Bluetooth functionality of the α7 IV to provide a wide variety of convenient shooting and sharing functions.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51796977385771,"sku":"ILCE7M4\/B","price":3198.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/K7q-ggQGVUIm1M2N1Xdkmg_778d3e23-6929-4265-9390-5e69ba24dc08.jpg?v=1769601495"},{"product_id":"sony-a7-iv-avec-objectif-fe-28-70mm-f3-5-5-6-oss","title":"A7 IV Full-frame Mirrorless Interchangeable-Lens Camera with Sony FE 28-70mm f3.5-5.6 OSS Lens","description":"\u003cstrong\u003eBeyond basic.\u003cbr\u003eFor a new generation of imagemakers.\u003c\/strong\u003e\u003cbr\u003eWith groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today’s creators.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNewly developed 33.0‑MP17 back-illuminated CMOS image sens\u003c\/strong\u003e\u003cbr\u003eThe full-frame Exmor R CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording at up to 60p. The sensor also provides improved colour reproducibility, low-noise performance at all sensitivities, 15-stop dynamic range on stills and increased AF precision and focal stability. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR image processor for up to 8x processing speed\u003c\/strong\u003e\u003cbr\u003eThe BIONZ XR engine, also used in the flagship α1 and α7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF, image recognition and image quality adjustment to minimize processing latency, for greatly increased movie and still processing power. User interface, network and file management processing is distributed in order to deliver fast response regardless of real-time processing load. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful image rendering with low noise\u003c\/strong\u003e\u003cbr\u003eVisible benefits of the powerful new 33.0‑MP sensor and engine go beyond mere numbers. They include soft, natural-looking human skin textures, a stunning level of detail in landscapes and scenery and better colour reproduction, with higher subjective resolution resulting from improved algorithms. The standard sensitivity range of ISO 100-51200 is expandable to ISO 50-204800 for stills and ISO 100-102400 for movies, with low-noise performance throughout.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSet the mood, in-camera, with Creative Look\u003c\/strong\u003e\u003cbr\u003eBroaden your creative palette with a selection of ten Creative Look presets. You can easily impart a particular mood in your still images, movies and live streaming and all preset selections are available in-camera without post-editing, so you can share your vision immediately after shooting. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K 60p recording, 4:2:2 10-bit recording \u003c\/strong\u003e\u003cbr\u003eThe α7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p recording and when recording 4K movies at 30p, full-frame 7K oversampling produces high-resolution, highly detailed 4K. 10-bit 4:2:2 video can be recorded internally, allowing fuller, more natural gradations and greater editing freedom. The XAVC HS file format provides roughly twice the coding efficiency of MPEG-4 AVC\/H.264. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmoother gradation rendering with 10-bit HEIF recording\u003c\/strong\u003e\u003cbr\u003eThe α7 IV offers HEIF (High Efficiency Image File) still-image encoding, in addition to conventional RAW and JPEG. Smooth 10-bit gradations provide more realistic reproduction of skies and portrait subjects and the use of 10-bit depth minimizes degradation of image quality when editing. HEIF still images recorded in HLG mode can be played back on a compatible BRAVIA 4K TV via an HDMI connection to display images with an extraordinarily wide dynamic range. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful colour expression made simple, with S-Cinetone\u003c\/strong\u003e\u003cbr\u003eThe α7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta camera. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin colour, plus soft colours and gorgeous highlights. Because it’s in-camera, it’s easy to create a more expressive look for your movie imagery without post-editing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/strong\u003e\u003cbr\u003eThe built-in Soft Skin Effect makes skin look more beautiful, softening wrinkles, blemishes and dull patches while preserving liveliness in eye and mouth areas. Complementing the capabilities of the full-frame sensor, this feature can add appeal to live-streamed sessions, as well as enhancing still shots and movies. Four level settings are available, so you can adjust the degree of the effect as you wish. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Log for colour matching with professional video equipment\u003c\/strong\u003e\u003cbr\u003eThe α7 IV provides S-Log2 and S-Log3 gamma curves, with the latter allowing capture of 15+ stops of dynamic range. The S-Gamut3 and S-Gamut3.Cine colour gamut settings make it easy to match α7 IV footage with footage from VENICE digital cinema cameras or Cinema Line cameras like the FX6 and FX3. The native sensitivity when shooting S-Log is ISO 800 and it can be lowered by as much as two stops (ISO 200-640) below the standard range to achieve extra-low noise.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptical 5-axis in-body image stabilization for 5.5-step compensation \u003c\/strong\u003e\u003cbr\u003eThe α7 IV’s high-precision stabilization unit and gyro sensors work with stabilization algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximize the performance of the camera’s 33.0‑MP sensor. This in-body stabilization allows effective use with a wide range of lenses. The live monitor view shows the stabilized still image while the shutter button is half-pressed, an especially helpful feature when using a telephoto or macro lens and it can be used in conjunction with the MF Assist and Focus Magnifier features.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBuffer memory supports continuous shooting and recording\u003c\/strong\u003e\u003cbr\u003eBoth the mechanical and electronic shutters allow continuous shooting at up to 10 fps with AF\/AE tracking. The latest powerful processing engine and increased buffer memory allow faster writing to memory cards, so you can shoot more than 800 uncompressed RAW+JPEG frames (more than 1,600 altogether) or more than 1,000 compressed RAW+JPEG frames (more than 2,000 altogether, up to a full memory card). Increased processing power also allows you to change menu settings even while data is being written to the memory card. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHand-held movie shooting with Active Mode\u003c\/strong\u003e\u003cbr\u003eActive Mode uses the camera’s stabilization unit, gyro sensors and sophisticated algorithms for highly effective in-camera optical image stabilization during movie shoots. The powerful processing engine precisely detects the required amount of compensation for smooth stabilization in all formats, including 4K, without compromising the α7 IV’s compact size and mobility. And, because the gyro data is also recorded alongside the video, even more effective post-production stabilization can be applied for ultra-smooth shots using Catalyst Browse\/Prepare software.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Hybrid AF with improved speed, precision and tracking \u003c\/strong\u003e\u003cbr\u003eUsing a combination of phase-detection AF and contrast-detection AF, Fast Hybrid AF focuses precisely, even on small subjects or on people posed in front of a night-time background. A wide, dense AF area covers roughly 94% of the image area for both still and movie shooting with 759 phase-detection points, while the contrast-detection AF system uses 425 points. This vast collection of data is analyzed in real time by the latest powerful processing engine to achieve the AF system’s impressive results. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI-based Real-time Eye AF and Real-time Tracking\u003c\/strong\u003e\u003cbr\u003eThe superior processing power of the BIONZ XR engine has led to improvements in both Real-time Eye AF and Real-time Tracking features. Improved face detection translates into 30% better eye-detection accuracy, while faster image processing yields higher accuracy when the subject is looking up, down or sideways. Real-time Tracking allows you to select your subject and then leave tracking to the camera, relying on the latest subject recognition algorithm and high-speed analysis of spatial data by the processing engine.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBird mode for Real-time Eye AF, now available in movies\u003c\/strong\u003e\u003cbr\u003eThe Real-time Eye AF function is now capable of detecting the eyes of birds and tracking them in real time, for both still shots and movies. The BIONZ XR engine runs optimized AF and tracking algorithms to ensure uninterrupted tracking even for birds in flight, whose movement is hard to predict. Once you’ve selected a bird, the camera will automatically detect and precisely track that bird’s eye, whether the bird is perched or in flight.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAF control through touch operation\u003c\/strong\u003e\u003cbr\u003eTouch Tracking lets you select a subject to track simply by touching the LCD screen, even while using the viewfinder, for more intuitive AF control for both still shots and movies. Easier focus operation is particularly helpful when you’re shooting movies alone or using a gimbal, allowing you to concentrate on composing your shots. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVisualize depth of field during movie shoots with Focus Map\u003c\/strong\u003e\u003cbr\u003eThe new Focus Map overlays focus information onto a live real-time display to show which areas are in or out of focus. Being able to clearly visualize depth of field in this way makes it easier to quickly set up your ideal focus point and depth of field during rehearsal. As a result, you can use the camera’s excellent video definition and fast lenses to create impressive shots with shallow depth of field. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAF Assist for seamless transitions to manual focus\u003c\/strong\u003e\u003cbr\u003eThe AF Assist function, inherited from the Cinema Line FX6, lets you seamlessly switch to and from manual focus during movie shoots. When this feature has been turned on, rotating the focus ring temporarily switches operation from autofocus to manual focus to allow you to deliberately shift your focus to a different subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBreathing Compensation for consistent angle of view when focusing \u003c\/strong\u003e\u003cbr\u003eFor the first time in the α series, the α7 IV provides compensation for focus breathing. Focus breathing is any change in a lens’s angle of view that corresponds to changes in focus. Sony’s original Clear Image Zoom technology is used to automatically maintain a consistent angle of view, for more movie-like focus transitions. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe latest mode-specific menus and customizable Rear dial R\u003c\/strong\u003e\u003cbr\u003eThe α7 IV’s menus are specific to either stills or movies and for easier navigation menus are configured to show three levels of hierarchy at once. Separate functions for stills and for movies can be assigned to various buttons and dials, including the new, freely customizable Rear dial R. With controls tailored to whichever shooting mode you are currently using, the flexible access provided by the Rear dial R contributes to greatly enhanced still- and movie-shooting efficiency. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStill\/Movie\/S\u0026amp;Q dial for quick access to hybrid capabilities\u003c\/strong\u003e\u003cbr\u003eBefitting the α7 IV’s status as a true hybrid camera, it comes equipped with a dedicated Still\/Movie\/S\u0026amp;Q dial to instantly switch between movies and stills. The dial switches the menus, functions and custom settings of various controls between still and movie mode and settings such as aperture and shutter speed are also maintained separately for stills and movies. S\u0026amp;Q mode can also be selected, for fast access to slow-motion or quick-motion shooting. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVari-angle LCD monitor for greater freedom when shooting\u003c\/strong\u003e\u003cbr\u003eThe large, side-opening 3.0-type 1.03-megadot touch-panel LCD monitor offers ample brightness for clear viewing in outdoor settings and its 3:2 aspect ratio makes efficient use of the display area. The vari-angle mechanism allows flexible positioning and framing for handheld shots, gimbal-mounted or documentary-style self-shooting or very low ground-level shots. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCommunication features for easy sharing and distribution \u003c\/strong\u003e\u003cbr\u003eThe α7 IV is equipped with robust wired and wireless communication features for more comfortable sharing and distribution. In-body wireless LAN uses a 5‑GHz band in addition to the 2.4‑GHz band, for fast data transfer. Background FTP transfer of files can be set to occur automatically while shooting continues and a USB Type-C® connector supports fast SuperSpeed USB 10‑Gbps (USB 3.2 Gen 2) data transfer.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e3.68‑megadot high-definition Quad-VGA OLED viewfinder\u003c\/strong\u003e\u003cbr\u003eThe α7 IV’s Quad-VGA OLED viewfinder provides roughly 1.6 times the resolution of the α7 III viewfinder, with a 37.3 ° FOV and a 23‑mm high eyepoint. With high resolution, improved electronic viewfinder image quality and fogging and dust resistance (including significantly improved internal fogging resistance relative to the α7 III), it is designed for clear and comfortable viewing in a wide range of shooting environments. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInstant real-time live streaming via USB connection \u003c\/strong\u003e\u003cbr\u003eLive streaming is as easy as connecting to a computer through a USB connection and you can choose from four different output formats, including high-resolution 4K video. You can select whichever configuration is best for current network conditions and the devices used and simultaneous internal recording is also available, giving you broad flexibility to cover a wide variety of needs. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHeat management\u003c\/strong\u003e\u003cbr\u003eTo allow extended continuous recording, efficient heat dissipation is provided by Sony’s proprietary Σ (sigma)-shaped thermal mounting. The mounting, which is also used on flagship models, is constructed from a graphite material with excellent thermal conduction properties. This structure allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilization while heat is efficiently dissipated.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-capacity Z batteries and USB Power Delivery\u003c\/strong\u003e\u003cbr\u003eThe α7 IV relies on a high-capacity Z battery (NP-FZ100), along with external power options that include USB power supplies and AC adapters. Battery drain can be minimized by adding a high-capacity mobile battery for outdoor shooting. A USB charger or mobile battery that supports USB PD can be connected to the camera’s USB Type-C port, for extended recording. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual media slots, with CFexpress Type A support\u003c\/strong\u003e\u003cbr\u003eDual media slots allow you to continue shooting even if one memory card fills up. One of the slots supports high-performance CFexpress Type A cards and both slots support UHS-I and UHS-II SDXC\/SDHC cards. With their fast write speeds, CFexpress Type A cards are particularly suited to high-speed continuous still shooting, as well as high-resolution, high-bitrate 4K movie recording.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsideration for the environment and resource conservation \u003c\/strong\u003e\u003cbr\u003eSony’s “Road to Zero” environmental plan was launched in 2010 with the ultimate goal of achieving a zero environmental footprint. Currently, nearly all plastic packaging materials for the α7 IV are recycled. Recyclable materials are also used for camera bodies whenever possible, reducing environmental burden without compromising functionality. While retaining state-of-the-art performance, we aim to further reduce energy and resource consumption to reduce the burden on the environment.  \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable, robust engineering\u003c\/strong\u003e\u003cbr\u003eWe have improved the dust and moisture resistance of the α7 IV to provide outstanding reliability, even in challenging outdoor shooting environments. Design refinements include more sealing at body seams and the battery compartment cover (compared to the α7 III), a redesigned lens lock button and extra cushioning around the mount. A lightweight, high-rigidity magnesium alloy used for the camera’s top cover, front cover and internal frame provides excellent durability.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge Desktop \/ Imaging Edge Mobile\u003c\/strong\u003e\u003cbr\u003eExpand your creative horizons with Imaging Edge Desktop and Imaging Edge Mobile. The Imaging Edge Desktop PC application lets you control and monitor shoots directly from your PC screen, preview photos and develop RAW\/HEIF data into high-quality photos for delivery. Imaging Edge Mobile applications use the Wi-Fi and Bluetooth functionality of the α7 IV to provide a wide variety of convenient shooting and sharing functions.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51796980597035,"sku":"ILCE7M4MB","price":3398.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/6uUS84CQUvYMcWPnKHETlg_8d9d3ce0-fcee-4053-b330-cb475b21e540.jpg?v=1769601506"},{"product_id":"sony-ilce7m5-avec-28-70mm-kit","title":"A7 V Mirrorless Camera with FE 28-70mm F3.5-5.6 OSS II Lens - Black","description":"\u003cstrong\u003eFull-frame partially stacked Exmor RS™ CMOS sensor\u003c\/strong\u003e\u003cbr\u003eAn enhanced partially stacked Exmor RS CMOS image sensor features 33.0 megapixels and high-speed circuitry above and below the sensing layer. Readout is approximately 4.5x faster providing a maximum shutter speed of 1\/16000 sec., blackout-free bursts at up to 30fps with full AF\/AE tracking, and video recording at 4K 120p. It delivers up to an unprecedented 16 stops of dynamic range with smooth gradations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR2™ with integrated AI processing unit\u003c\/strong\u003e\u003cbr\u003eThe BIONZ XR2 processing engine which integrates the AI processing unit of the latest α™ series delivers vast improvements in image and sound quality, and overall operation. It incorporates AI-based Real-time Recognition AF and Real-time Tracking, plus accurate, stable colour reproduction. In an upgrade from its predecessor, the α7 V includes a lightweight RAW format, while user interface, networking and file management functions have all been refined.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLifelike imagery\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eExcellent image quality\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003eThe new 33.0 effective megapixels sensor and BIONZ XR2 processing engine deliver up to 16 stops of dynamic range. Smooth gradations from shadows to highlights enable highly effective HDR processing when needed, and effective noise reduction applied at all sensitivities achieves high resolution throughout the ISO 100–51200 still and movie range.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eDeep learning-based light source estimation\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eEnjoy improved auto white balance (AWB) performance, thanks to deep learning technology for light source colour estimation. The α7 V offers more accurate, stable white balance in settings that can be challenging for conventional AWB systems, such as those that include a mix of skin tones, vegetation, shade and more.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eComposite RAW support\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eComposite RAW shooting captures multiple RAW images that can be composited on a computer. The enhanced [NR Shooting] setting produces low-noise images while maintaining high resolution even at mid to high sensitivities. [Shooting for HDR] captures high dynamic range, with options for the simultaneous capture of 4, 8 or 16 images at 30fps.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eExtended RAW Processing offers enhanced RAW development\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe Imaging Edge Desktop application now includes an Extended RAW Processing feature that allows you to take full advantage of the large amount of information in RAW image files for enhanced RAW development, particularly with moving subjects. Use the [Extended NR] for extremely low noise while maintaining full resolution or try [Extended Hi-Res] for 4x the normal pixel count and reduced noise.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e5-axis optical stabilization\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eAn advanced optical stabilization unit, gyro sensors, and an enhanced algorithm accurately detect and correct image shake. Up to 7.5-step central and 6.5-step peripheral stabilization allow handheld shooting with no need to boost sensitivity. Use compatible lenses with built-in stabilization for even more effective shake suppression, including when shooting at telephoto focal lengths.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eMore efficient, lightweight RAW format\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA lightweight RAW format achieves high image quality in smaller files that are easier to manage. The [Compressed (HQ)] format provides even greater compression in lightweight RAW files while prioritizing image quality, and the [Compressed] format allows for extended shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnhanced subject recognition and tracking\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eReal-time Recognition AF:7 Human pose estimation\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eAI processing in the new BIONZ XR2 processing engine improves recognition by approximately 30% over the α7 IV. Human pose estimation technology uses detailed form and pose data to achieve reliable human eye recognition as well as body and head position, even with challenging subjects. The camera can also recognize multiple subjects, meaning it can pick out and track the desired subject in a group.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eReal-time Recognition AF:7 Wider subject recognition\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eReal-time Recognition AF supports [Human], [Animal], [Bird], [Insect], [Car\/Train] and [Airplane] recognition, and an [Auto] mode can automatically detect the subject type. The α7 V offers about 30% improved animal recognition and about 50% improved bird recognition. It now also recognizes the eyes of some grazing and small animals in addition to the eyes, heads and bodies of dogs, cats and similarly featured animals.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eReliable Real-time Tracking\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eAI-based Real-time Tracking accurately focuses on and tracks the selected subject when the shutter button is half-pressed. If the subject cannot be recognized or subject recognition AF is OFF, Sony’s original algorithm processes colour, pattern and spatial data at high speed for reliable focus and tracking. If [Touch Tracking] is engaged, simply touch a subject on the monitor to instantly select it for tracking.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eHigh-density 759-point focal plane phase-detection AF\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e75918 AF points in a high-density focal plane phase-detection AF system cover approximately 94% of the image area for precise focusing. The BIONZ XR2 engine processes the large amount of data from the image sensor in real time to ensure ideal focus even in challenging situations, such as when shooting small subjects or night scenes.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eFlexible focus area settings\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe α7 V now offers XS, S, M, L and XL focus area spot sizes. The XS size can make focusing easier when foreground objects such as branches are in the way. It is also possible to create a custom focus area of a specified size and even a custom vertical aspect ratio, enabling you to optimize focusing for a wide variety of subjects and scenes. Simply set the shape and size via the touch-sensitive monitor.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003ePrecise AF in low light\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe latest AF algorithms achieve high AF precision down to light levels as low as EV-4.0 in AF-S mode (ISO 100 equivalent, F2.0 lens) so that AF is precise and reliable even in low light.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSpeed\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eBlackout-free continuous shooting at up to 30fps\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eHigh-speed bursts at up to 30fps with uncompromised AF\/AE tracking are now possible when using the electronic shutter, and there is no viewfinder blackout when shooting stills. Up to 60 AF\/AE calculations per second mean that you can capture fleeting moments with confidence, even when shooting fast, unpredictable action or portraits where expressions can change in an instant.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003ePre-Capture for those pre-shutter release moments\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eCapture that decisive moment, even if it’s in the past. With this feature, half-pressing the shutter button to set focus enables the camera to capture a series of images, starting from up to one second before the shutter button is fully deployed.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eSpeed boost for critical action shots\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eUse one-button Continuous Shooting Speed Boost to temporarily change the continuous shooting speed at any time while shooting a continuous burst—making sure you never miss that key moment. This function is best used when you can roughly predict the timing of the desired shot, and it’s now available even while shooting single frames.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eSmooth, detailed video\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e7K oversampled 4K 60p recording with full pixel readout and no pixel binning\u003cbr\u003eThe new BIONZ XR2 processor and Exmor RS sensor enable full pixel readout with no pixel binning when recording full-frame. This allows 3.3x the data required for 4K (QFHD: 3840 x 2160) to be compressed into spectacularly detailed 4K 60p images with minimal moiré and jaggies.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eIn-camera audio noise reduction\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe Audio Noise Reduction function digitally reduces continuous noise. 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A variety of formats are supported, including 4:2:2 10-bit recording, Long GOP and All Intra.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eStable Active Mode handheld shooting\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eMake the most of smooth handheld movie shooting thanks to Active Mode optical image stabilization, which now supports 4K 120p recording. The stabilization unit, gyro sensors and image stabilization algorithms enable the camera to precisely detect and correct for movement. Stabilization is even more effective when the body is used with a compatible stabilized lens.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eExtreme stabilization with Dynamic active Mode\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe Dynamic active Mode adds electronic stabilization to the optical stabilization system for even greater effect. This improves stabilization approximately 30% more than just Active Mode, making it possible to shoot smooth, stable images even when running around with the camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDesigned for creative possibilities\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e4-axis monitor maximizes shooting flexibility\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe 4-axis multi-angle monitor adjusts upward by 98°, downward by 40° and sideways by 180°, and when open, it can rotate up to 270º. Its 3.2-type 2.1-million-dot (3:2 aspect ratio) touch sensitive display panel has a wide colour gamut and provides clear viewing even in bright conditions. [Monitor Low Bright] reduces brightness and battery drain when the camera has not been used for a pre-settable amount of time.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eDurable magnesium alloy chassis\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA lightweight, high-rigidity magnesium alloy is used for the top cover, front cover, internal frame and rear cover. The grip and front cover are manufactured as a single unit for high rigidity, while the mount is attached by six screws for extra strength. This provides maximum durability on shoots requiring a variety of large, heavy lenses, like super-telephoto lenses.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e3.68 million-dot Quad-VGA OLED electronic viewfinder\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe 3.68 million-dot (approx.) Quad-VGA OLED electronic viewfinder delivers clear viewing to ensure clarity in the widest possible range of shooting environments. You can adjust brightness and colour temperature for optimum viewing in any situation and set the finder frame rate to [Standard] (60fps) or [High] (120fps).\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eDust- and moisture-resistant design\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eRefinements throughout the camera’s body achieve outstanding dust and moisture resistance. External seams and the battery cover feature a sealed structure that effectively prevents intrusion of dust and moisture, maximizing reliability even in challenging outdoor conditions.38\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eEffective heat dissipation\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eEffective heat dissipation allows 4K 60p 4:2:0 8bit video to be recorded continuously for around 90 minutes. A unique Σ (sigma) shaped graphite component built into the image stabilization unit allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilization while conducting heat away for efficient heat dissipation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, stable connectivity\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eAdvanced Wi-Fi for wireless transfers and remote tethering\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eBuilt-in Wi-Fi (IEEE 802.11ax) with 2x2 MIMO support provides high-speed wireless communication that has been significantly improved over the α7 IV. Communication on the 5 GHz and 6 GHz bands offers maximum speed and stability with minimum interference for news and sports shooters who need to deliver immediately via FTP, as well as for studio environments.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eEasy live streaming\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe α7 V offers live streaming at up to 4K 30p via a direct USB (UVC\/UAC) computer connection and via a wired or wireless LAN network. When streaming via LAN, it’s possible to broadcast 4K (3840 x 2160) 30p video while simultaneously recording the same content to an internal memory card. RTMP, RTMPS and SRT protocols are supported.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eCreators’ App\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA smartphone application for file transfer, remote shooting, cloud storage management and more.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eImaging Edge Desktop\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA desktop application that enhances the quality and efficiency of production work such as remote shooting and RAW development.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eMonitor and Control\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA mobile app for visual content creators that enables wireless monitoring, high-precision exposure adjustment and focus control via smartphone or tablets, or a Mac.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCamera Authenticity Solution (paid service)\u003c\/strong\u003e\u003cbr\u003eAddressing concerns about fake images generated by AI, this system verifies image\/video authenticity using unique meta-information from Sony cameras. This enables confirmation that an image was taken with a specific camera, accurately identifies real subjects and ensures transparency in editing history per the C2PA format.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnvironmental consideration and accessibility\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eRecycled materials in cameras and digital camera products\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eOur Road to Zero plan aims to achieve a zero environmental footprint by 2050. We use a fully recyclable, durable material, SORPLAS™, as much as possible to reduce environmental stress without compromising performance or functionality. More than 20% of the α7 V is made from recyclable plastic. Additionally, Sony Group manufacturing facilities run on 100% renewable energy.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eRecyclable non-plastic packaging materials\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eWe are working toward the use of non-plastic packaging materials that provide ample protection against shock and impact. We ship the α7 V in a plastic-free package made of an Original Blended Material that can be recycled as paper. We also use plant-based non-woven fabrics product bags to further reduce the plastic use and minimize environmental stress.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eGreater accessibility for all users\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eWe want everyone to enjoy shooting with the α7 V. It comes with specialized accessibility features, such as a Screen Reade that reads most menu screen text aloud, a menu magnifier, and a [Mode Dial Control Set] function. Other advanced features like AI-based Real-time Recognition AF and intuitive touch operation for subject tracking also support a wide range of users.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51796983808299,"sku":"ILCE7M5M\/B","price":3899.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/PK4fY4zJZ8Rg5Jq4Q_eg-w_99411f90-6c8f-48b8-a9ce-40509c76fb79.jpg?v=1769601521"},{"product_id":"sony-a7r-iii-boitier-seulement","title":"A7R III with 35mm Full-frame Image Sensor ILCE-7RM3A - Body Only","description":"\u003cstrong\u003eReality realized. New worlds.\u003c\/strong\u003e\u003cbr\u003eRefine your sense of reality with α7R III—an ideal partner offering superior speed, high-resolution imaging, pro-class operability, and reliable performance even under harsh conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAnimal-eye AF feature now available with software update\u003c\/strong\u003e\u003cbr\u003eA software upgrade is now available to support Sony's new Real-Time Eye AF for Animals. The feature works by automatically detecting and tracking the eyes of animals that you're photographing, for beautiful pet portraits and wildlife shots.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInspiring maximum creativity\u003c\/strong\u003e\u003cbr\u003eWelcome to a new world of imaging with resolution, sensitivity, dynamic range, processing speed, and shooting response further enhanced. The α7R III packs pro-style operability into a strong, compact body to give you greater flexibility to take brilliant shots in any situation. With such high power, precision, and potential at your command, you can capture once-in-a-lifetime experiences. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA portal to unseen worlds\u003c\/strong\u003e\u003cbr\u003eTogether, an effective 42.4 MP (approx.) image sensor and enhanced image processor can take imaging as far as adventurous imaginations allow.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSeize moments with quick precision\u003c\/strong\u003e\u003cbr\u003eDoubled AF tracking effectiveness, even during continuous shooting at up to 10fps, advances the evolution of steady, lightning-fast camera performance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNew portraiture potential\u003c\/strong\u003e\u003cbr\u003eGreatly enhanced Eye AF focuses on and tracks an eye with great precision and speed, even when a subject is moving, is looking down and away, or is backlit.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmooth studio workflow\u003c\/strong\u003e\u003cbr\u003eSuperSpeed USB 5 Gbps (USB 3.2) enabled by a USB Type-C® connector allows high-speed PC Remote data transfer for smooth handling of large RAW data files.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDifferent dimension of resolution\u003c\/strong\u003e\u003cbr\u003ePixel Shift Multi Shooting delivers overwhelming resolution, colour fidelity, and texture reproduction, capturing the atmosphere of subject and environment.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMore realistic movies\u003c\/strong\u003e\u003cbr\u003eMovies of extraordinary presence result from innovation supporting 4K HDR images of high resolution, broad dynamic range, and wide colour gamut.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDepicting scenes in intimate detail\u003c\/strong\u003e\u003cbr\u003eThe image processing system has evolved to deliver high resolution and low noise throughout a wider ISO range. 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The functional advantages of an EVF, such as high visibility in darkness and AF capability when using magnified display, is further enhanced for powerful shooting support. For even greater versatility, the α7R III’s small, light body is robust and rigid enough for rugged use.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSeize moments with quick precision\u003cbr\u003e\u003cbr\u003eUp to 10fpscontinuous shooting\u003c\/strong\u003e\u003cbr\u003eCapture an instant action with continuous shooting of up to 10fps with AF\/AE tracking. Huge data of 42.4 MP imaging maintains high image quality that is advantageous for your creative trimming.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShoot continuously in absolute silence\u003c\/strong\u003e\u003cbr\u003eThis camera allows silent shooting at up to 10fps with AF\/AE tracking. Silence is critical for shooting wildlife, when even slight noise can mean missing a chance at an ideal shot.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDramatically evolved AF performance\u003c\/strong\u003e\u003cbr\u003eAF performance is improved by inheriting the AF performance used in the α9 and applying it optimally, so once the α7R III captures a wild animal that moves unpredictably, it won’t easily let it go.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eComprehensive Fast Hybrid AF coverage\u003c\/strong\u003e\u003cbr\u003e399 phase-detection AF points covering approx. 68% of image area width and height plus 425 densely positioned contrast-detection AF points improve focus that might otherwise be unachievable.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUp to 2x faster (approx.) AF response\u003c\/strong\u003e\u003cbr\u003eThanks to much more responsive, enhanced Fast Hybrid AF, AF speed is up to approximately two times faster under dim lighting conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAF tracking improved by approx. 2x5\u003c\/strong\u003e\u003cbr\u003eThe AF algorithm inherited from the α9 accounts for two times more precise AF tracking for continuous shooting, even of complex or sudden movement.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable AF down to EV-3 brightness\u003c\/strong\u003e\u003cbr\u003eAdvanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNever waste a moment\u003c\/strong\u003e\u003cbr\u003eNew multi-selector, AF-ON button, and touch focus functions make focus operation quick and intuitive. With built-in dual slots and compatibility with large-capacity rechargeable-battery NP-FZ100, the α7R III also ensures that you can shoot with far less interruption, because you won’t need to change media and battery as frequently.\u003cbr\u003e\u003cbr\u003eShoot up to 76 images continuously\u003cbr\u003eCapture up to 76 compressed RAW16 or JPEG images in a continuous burst.17 This allows you to confidently concentrate on burst shooting without distraction.\u003cbr\u003e\u003cbr\u003eDual media slots, UHS-II support\u003cbr\u003eWith two media slots, including one that’s UHS-II-compatible for fast data writing, the α7R III can simultaneously or relay record, separate RAW\/JPEG data and stills\/movies, and copy data between cards.\u003cbr\u003e\u003cbr\u003eExtend shooting to professional length\u003cbr\u003eThe α7R III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery. USB Type-C® and Multi\/Micro USB ports allow connection of external batteries for extended shooting.\u003cbr\u003e\u003cbr\u003eRating function\u003cbr\u003eWith rating function, you can rate recorded still images from 1 to 5 stars anywhere right on the spot, using the playback screen to perform the function if it is assigned to a custom button.\u003cbr\u003e\u003cbr\u003eGrouping display for continuous shots\u003cbr\u003eA series of photos shot in continuous mode can be reviewed as groups, play index display is improved, and continuous groups can be deleted or protected at once.\u003cbr\u003e\u003cbr\u003eMy Menu: faster to your favourites\u003cbr\u003eRegister up to 30 frequently used items on the new My Menu for instant recall. You can create and customize an optimal menu for your own convenience.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEye AF with doubled performance\u003c\/strong\u003e\u003cbr\u003eWith the α7R III, Eye AF evolves with two times5 more immediate, effective eye detection and tracking, even when shooting a moving portrait subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnhanced image stabilization: freer shooting\u003c\/strong\u003e\u003cbr\u003eThanks to enhanced 5-axis in-camera image stabilizer, whenever you want to move and shoot freely, you can rely on the α7R III’s high-resolution performance and mobility, in order to concentrate on the subject without worrying about various types of camera-shake blur.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e5-axis optical in-body image stabilization\u003c\/strong\u003e\u003cbr\u003eNew stabilization unit\/gyro sensors\/algorithms effectively raise 5.5 stops. Five types of camera shake—angular shake (pitch\/yaw), X\/Y shift, and rotational shake (roll)—are compensated.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh connectivity for professional workflow\u003c\/strong\u003e\u003cbr\u003eThe α7R III includes SuperSpeed USB 5 Gbps (USB 3.2) compatible USB Type-C® port and sync terminals that enable the camera to be connected directly to external devices without delay. These connections make workflow more seamless and stress-free, even for studio shooting that makes use of PC tethered shooting or flash.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperSpeed USB 5 Gbps (USB 3.2) for fast data transfer\u003c\/strong\u003e\u003cbr\u003eThis makes PC tethered shooting available for smooth handling of big RAW image files, so you can quickly review images on a PC and continue shooting without much delay for file transfers.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSync terminal available\u003c\/strong\u003e\u003cbr\u003eA standard sync terminal is provided for convenient synchronisation with studio flash units and other external lighting equipment.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge™ Remote, Viewer and Edit\u003c\/strong\u003e\u003cbr\u003eElevate your photography with Imaging Edge desktop applications. Use \"Remote\" to control and monitor shooting live on your PC screen; \"Viewer\" to quickly preview, rate, and select photos from large image libraries; and \"Edit\" to develop RAW data into high-quality photos for delivery. Get the best from Sony RAW files, and manage your productions more efficiently\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge™ Webcam\u003c\/strong\u003e\u003cbr\u003eThe Imaging Edge Webcam application makes it easy to use your Sony camera as a high-quality webcam, with wide compatibility, for impressive live streaming and conferencing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePixel Shift Multi Shooting\u003c\/strong\u003e\u003cbr\u003eThis new Pixel Shift Multi Shooting21 reproduces still images that contain true-to-life detail, texture, colour, and overall atmosphere.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-resolution 4K HDR\u003c\/strong\u003e\u003cbr\u003eIn addition to capability to record stunning high-resolution 4K movies through 5K (15 MP) oversampling, the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow, that offers wide dynamic range for highly precise and lifelike movie images without colour grading.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShoot and record 4K movies1 with oversamplin\u003c\/strong\u003e\u003cbr\u003eYou can shoot and internally record 4K movies oversampled from 5K (15MP) equivalent data in Super 35 mm format. The results are startlingly beautiful in every detail.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSupporting various needs in HDR production\u003c\/strong\u003e\u003cbr\u003eThe α7R III features S-Log for flexible expression of images in post-production and HLG for instantaneous HDR workflow—a combination that fulfills various HDR production requirements.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHLG (Hybrid Log-Gamma)2 for instant HDR workflow\u003c\/strong\u003e\u003cbr\u003eA new HLG picture profile supports instantaneous HDR workflow. Movies recorded in HLG picture mode will appear true-to-life with suppressed blocked shadows or blown highlights, without colour grading.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Log3 for wide 14-stop dynamic range\u003c\/strong\u003e\u003cbr\u003eIn addition to S-Log2, the M41 B41 offers S-Log3 for better gradation from shadows to mid-tones and a wide dynamic range of up to 14 stops. New S-Gamut3\/S-Gamut3. Cine wide colour space is also supported.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51796987019563,"sku":"ILCE7RM3A\/B","price":3299.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/5PKyyLLUyr5z5-gexhMcMw_29d2596c-2fb2-42da-82cd-ea5e3972d09c.jpg?v=1769601509"},{"product_id":"sony-a7r-iva-boitier-seulement","title":"A7R IV Full-frame Image Sensor ILCE-7RM4A - Body Only - Black","description":"\u003cstrong\u003eα7R IV - Another Milestone\u003c\/strong\u003e\u003cbr\u003eVirtuoso expression. Sony's full-frame mirrorless α7R IV reveals ever more overwhelming photographic vision, with expressive prowess once expected only in medium-format cameras, and overpowering high speed in a compact body. See how its enhanced rigidity and connectivity raise your productivity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEver more inspiring\u003c\/strong\u003e\u003cbr\u003eEnter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUnimagined subtlety\u003c\/strong\u003e\u003cbr\u003e61.0-megapixel full-frame Exmor R™ CMOS sensor combined with BIONZ X™ imaging engine delivers unprecedented resolution, fine gradation, and low noise to open entirely new dimensions of detail just as pro photographers expect. The α7R IV captures the mood of each scene and the texture of aimed subjects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e61.0-MP full-frame back-illuminated CMOS sensor\u003c\/strong\u003e\u003cbr\u003eThe newly developed Exmor R CMOS image sensor boasts incomparable high resolution. Back-illuminated design exhibits high sensitivity and low noise, despite extremely high pixel count of 61.0 MP.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe latest image processing engine\u003c\/strong\u003e\u003cbr\u003eThe latest BIONZ X image processing engine works in tandem with front-end LSI to maximize high-resolution sensor performance while achieving up to 15-stop dynamic range at low ISO sensitivity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWide standard ISO 100-32000 range\u003c\/strong\u003e\u003cbr\u003eRegardless of increased pixels, the α7R IV delivers highest standard ISO 32000, and reduces noise in the low- and mid-sensitivity ranges, achieving high-quality imagery.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eFactors maximizing superb resolution\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIn-body 5-axis image stabilization\u003c\/strong\u003e\u003cbr\u003eThe in-body 5-axis image stabilizer algorithm is optimized to maximize high-resolution 61.0-megapixel image sensor performance. This fully supports your handheld shooting for reliability as effective as 5.5-stop higher shutter speed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShoot in absolute silence\u003c\/strong\u003e\u003cbr\u003eSilent shooting not only provides a useful advantage in venues where quiet is required but avoids vibration that can cause camera-shake blur. Vibration-free shutter maximizes extremely high α7R IV resolution for crisp clear images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBlur-reducing structure\u003c\/strong\u003e\u003cbr\u003eA re-examined and redesigned mechanism infixes the shutter unit to suppress subtle camera shake, and enhanced image stabilizer algorithm effectively reduces image blur. Overall, the camera's high resolution is successfully maintained.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShake-free remote shutter release\u003c\/strong\u003e\u003cbr\u003eRemote camera operation using optional wireless remote controller (RMT-P1BT) allows you to shoot effective stills while avoiding camera shake caused by pressing the shutter release. This maximizes the image sensor's high resolution.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e5.76-million-dot UXGA OLED Tru-Finder\u003c\/strong\u003e\u003cbr\u003eThis 5.76-million-dot electronic viewfinder reproduces fine detail with approx. 1.6 times higher resolution than the α7R III. You can select “High” quality mode for high-precision yet natural realism while suppressing moiré and jaggies for better concentration. A smoother image with a 120\/100fps5 frame rate makes it easy to track moving subjects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe highest-level burst speed in its class\u003c\/strong\u003e\u003cbr\u003eRegardless of remarkable image resolution, the α7R IV maintains its shooting speed of up to 10fps with a mechanical shutter (up to 8fps in live-view continuous shooting mode). This allows you to capture decisive moments—such as motion of wild animals—with subtle details made possible only by the 61.0-MP high-resolution imaging capability.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUseful 26.2 MP with APS-C cropping\u003c\/strong\u003e\u003cbr\u003eThanks to extraordinary image resolution, you can still maintain remarkable high-resolution images at approximately 26.2 megapixels even after cropping a full-frame image down into APS-C size. This means the α7R IV can help you proactively utilize 61.0-megapixel full-frame shooting, for example, in bird photography that tends to require cropping editing to magnify captured images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWide AF coverage\u003c\/strong\u003e\u003cbr\u003eNew image sensor supplies wide and high-density AF coverage with 567 phase-detection AF points (approx. 99.7% height and 74.0% width). 425-point contrast-detection AF supports precision focusing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast AF despite higher resolution\u003c\/strong\u003e\u003cbr\u003eThanks to responsive enhanced Fast Hybrid AF, despite its large data handling, the α7R IV delivers swift AF even under dim lighting conditions, with remarkable ability to capture an aimed subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSteadfast AF tracking further improved\u003c\/strong\u003e\u003cbr\u003eIncreased AF points, widened coverage of AF sensor, and improved AF algorithm have further enhanced subject-tracking performance for consistent shooting, even of complex or sudden movements.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-precision AF in low-light conditions\u003c\/strong\u003e\u003cbr\u003eAdvanced AF algorithms contribute to AF precision at light levels as low as EV-38. The ‘Focus Priority in Aperture Drive’ option is for more accurate focusing in dim lighting and when the aperture is stopped down.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShoot up to 68 images continuously\u003c\/strong\u003e\u003cbr\u003eBecause the buffer memory size is 1.5 times larger, the camera maintains burst shooting speed of up to approx. 68 images. With APS-C shooting mode, you can shoot approximately three times more photos than with full-frame shooting mode.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual media slots, both supporting UHS-II\u003c\/strong\u003e\u003cbr\u003eBoth SLOT 1 and SLOT 2 are compatible with UHS-I and UHS-II for fast mass-volume data writing. The α7R IV can simultaneously or relay record, separate RAW\/JPEG data and stills\/movies, and copy data between cards.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExtend shooting to professional length\u003c\/strong\u003e\u003cbr\u003eThe α7R IV uses a high-capacity NP-FZ100 battery. For longer hours of shooting, combine this with optional VG-C4EM Vertical Grip holding up to two NP-FZ100 batteries, which allows you to shoot two times more shots than with α7R IV.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRely on smart AI-based Real-time Tracking\u003c\/strong\u003e\u003cbr\u003eAI-based Real-time Tracking is newly featured to greatly increase your success rate in challenging shots. Simply designate a subject and press the shutter button halfway, and rely on the camera to steadfastly track the subject. With “Face\/Eye Priority in AF” function, the α7R IV seamlessly changes tracking targets between face and eye when the subject is a person.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Eye AF with animal eye tracking for more success\u003c\/strong\u003e\u003cbr\u003eThanks to an improved algorithm, the α7R IV now supports animal eye in addition to human eye tracking12, allowing fast, precise, automatic detection and tracking. This animal eye support will greatly increase your success in capturing images of animals in the wild or favourite pets at home when an obstacle comes into view or the camera's horizontal\/vertical orientation often changes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Eye AF: evolution of portraiture\u003c\/strong\u003e\u003cbr\u003eReal-time Eye AF represents the evolution of portrait shooting. This AI-aided technology provides immediate, accurate eye detection and tracking for crisp, clear focus on the subject’s face, even when capturing a fast-moving model in a photo session. The photographer can concentrate on composition — for smoother workflow that counts with pros.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInstant focusing on an eye\u003c\/strong\u003e\u003cbr\u003eWhen Face\/Eye Priority in AF is on, simply half-press the shutter, press AF-ON button, or an assigned custom button. The camera takes care of focusing on a subject eye.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRight\/left eye selection to meet your need\u003c\/strong\u003e\u003cbr\u003eNow you can even select a specific eye — left or right — before or during shooting via custom button. Eye selection allows you to focus on composition, lighting, and other details.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWorks with Real-time Tracking for eye-catching portraits\u003c\/strong\u003e\u003cbr\u003eYou can combine the use of Real-time Eye AF with Real-time Tracking11, which responds to dynamic subject motion. This collaboration enables tracking accuracy for comfortable portrait shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMore efficient workflow\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eWireless and wired connective solutions for demanding pros\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe α7R IV supports various options for PC Remote functions and means of data transfer, including 5-GHz14 Wi-Fi. Take full advantage of more choice and convenience in remote shooting operation and data backup.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWireless tethered shooting for flexible setting\u003c\/strong\u003e\u003cbr\u003eUse PC Remote to control the α7R IV or transfer data to PC via Imaging Edge™ \"Remote\" software application (ver. 2.0 or later). Faster 5-GHz Wi-Fi option is available for more shooting flexibility.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEven faster PC Remote with wired connection via USB\u003c\/strong\u003e\u003cbr\u003eUse USB 3.2 Gen 1 compatible USB Type-C™ port for faster transfer with new algorithm for wired PC Remote shooting. Transfer large uncompressed RAW images smoothly without workflow interruption.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSupport for FTP background transfer\u003c\/strong\u003e\u003cbr\u003eTo meet pro needs for prompt delivery, the α7R IV supports FTP background transfer during and after shooting for JPEG and RAW file delivery. Up to nine FTP servers can be assigned in advance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFor full-scale flash photography\u003c\/strong\u003e\u003cbr\u003eRelease time lag is minimized for smooth, responsive flash photography, with continuous flash shooting at up to 10fps. Select slow sync or rear curtain sync with wireless off-camera flash for enhanced versatility.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStandard sync terminal\u003c\/strong\u003e\u003cbr\u003eA standard sync terminal enables convenient synchronization with studio flash units and other external lighting equipment to establish desired lighting setting in studio photography.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge™ Remote, Viewer, and Edit desktop apps\u003c\/strong\u003e\u003cbr\u003eElevate your photography with Imaging Edge desktop applications. Use ‘Remote’ to control and monitor shooting live on your PC screen; ‘Viewer’ to quickly preview, rate, and select photos from large image libraries; and ‘Edit’ to develop RAW data into high-quality photos for delivery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCapture One (for Sony)\u003c\/strong\u003e\u003cbr\u003eCapture One Express (for Sony) is a free award-winning editing software that provides RAW development, easy management and powerful editing tools. Capture One Pro (for Sony) can be bought for even more editing tools and tethered shooting capability.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA different dimension of fidelity\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eNow supports compositing 16 images with Pixel Shift Multi Shooting\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThis renewed feature shifts the sensor in half or one pixel increments in a programmed order to capture 16 pixel-shifted images, composited into one high-precision image of approx. 240.8 MP from original data of approx. 963.2 MP (equivalent). Still images of architecture and art etc. are reproduced in true-to-life detail, texture, colour, mood, setting and 3D-like realism, with breathtaking fidelity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSave\/Load Setting\u003c\/strong\u003e\u003cbr\u003eThe newly added Save\/Load Settings function allows you to save camera settings in an SD memory card and read these from the card, for convenient sharing with other cameras as needed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEfficient image selection\u003c\/strong\u003e\u003cbr\u003eApply star ratings and image protection via the review playback display right on the spot. Jumping display at every 10\/100 photos and group review of continuous shots are added conveniences.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImproved menu interface\u003c\/strong\u003e\u003cbr\u003eIllustration of custom key settings on the menu screen makes it easier to understand usage. In addition, you can switch between menu tabs using the front dial or Fn button with one hand.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSteadfast AF tracking for stunning movies\u003c\/strong\u003e\u003cbr\u003eMeet the rigorous autofocus demands of 4K movies with enhanced Fast Hybrid AF. You have high speed, precision and tracking performance at your command for smooth, stable AF movie shooting. Adjust AF tracking sensitivity for steady focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Eye AF now for movie shooting\u003c\/strong\u003e\u003cbr\u003eReal-time Eye AF now supports movie shooting by detecting the subject’s eyes and continuing to track one eye. As the α7R IV keeps that eye in precise focus, you can concentrate on composition.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch Tracking for persistent focus on your subject\u003c\/strong\u003e\u003cbr\u003eWhen shooting movies, touch a subject on the LCD monitor. The α7R IV begins focusing and following with Touch Tracking. If the α7R IV spots a human eye, Real-time Eye AF activates and tracks it, too.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDigital audio interface for clear sound recording\u003c\/strong\u003e\u003cbr\u003eDigital audio interface enhances the Multi Interface Shoe (MI Shoe). Use the new ECM-B1M Shotgun Microphone or new XLR Adaptor Kit to record high-quality sound with minimized deterioration.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51796990230827,"sku":"ILCE7RM4A\/B","price":4198.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/biaQfL4s4U-ht_e2Bz-ITA_351dcd25-6e6e-41d5-a752-dcda1cea470c.jpg?v=1769601510"},{"product_id":"sony-a7r-v-boitier-seulement","title":"A7R V Full-frame Image Sensor ILCE-7RM5 - Body Only - Black","description":"\u003cstrong\u003eNEWLY DEVELOPED AI PROCESSING UNIT\u003cbr\u003eA whole new level of camera intelligence\u003c\/strong\u003e\u003cbr\u003eState-of-the-art AI processing uses detailed information about human forms and postures to dramatically improve the camera's subject recognition accuracy1 and make full use of its potential resolution. Also, subject recognition has been expanded to include a number of new subject types, including vehicles and insects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI processing unit for advanced subject recognition\u003c\/strong\u003e\u003cbr\u003eThe α7R V is equipped with an AI processing unit specifically dedicated to interpreting significant amounts of data to enable more accurate recognition of subjects and recognition of a wider range of subject types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHuman pose estimation\u003c\/strong\u003e\u003cbr\u003eThe α7R V uses subject form data to recognize movement, providing a roughly 60% improvement in human eye recognition3. Human pose estimation uses learned human forms and postures to precisely recognize not just eyes, but body and head position, making it possible to lock onto and track a subject facing away from the camera or wearing a mask, for example.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecognize a wider range of subjects\u003c\/strong\u003e\u003cbr\u003eIn addition to humans, animals and birds, the camera now recognises insects, cars, trains and airplanes4, providing even greater flexibility and reliability when shooting both stills and movies. Heads and bodies are now recognized in addition to eyes (Real-time Eye AF) for the Human, Animal, and Bird settings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImproved accuracy of WB control\u003c\/strong\u003e\u003cbr\u003eThe α7R V's 7R V's AWB (auto white balance) function has evolved in tandem with the camera's AI capabilities. In addition to the Visible Light + IR sensor on the front of the body, the camera's AI processing unit helps to achieve more accurate white balance in difficult lighting, such as when the subject is in shadow.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA new high in α resolution\u003c\/strong\u003e\u003cbr\u003eThe output from the 35mm full-frame back-illuminated Exmor R CMOS image sensor, with approximately 61.0 million effective pixels, is processed in real time to the fullest extent by the advanced BIONZ XR™ processing engine to deliver breathtaking detail in both stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e35mm full-frame image sensor with 61.0 effective megapixels\u003c\/strong\u003e\u003cbr\u003eThe sensor is packed with Sony's image sensor technologies, with effective noise reduction realized by its back-illuminated structure, plus gapless on-chip lenses, AR coating (anti-reflection seal glass), and the elimination of an optical low pass filter.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe latest BIONZ XR image processing engine\u003c\/strong\u003e\u003cbr\u003eWith up to eight times the processing power of its predecessor7, the new BIONZ XR processes huge volumes of image data while minimizing latency and markedly boosting the camera’s movie and still-image processing power.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and color\u003c\/strong\u003e\u003cbr\u003eThe latest BIONZ XR engine achieves even better exposure control and color reproduction accuracy. A new AE (auto exposure) algorithm is capable of detecting the skin area in faces and controlling exposure accordingly when shooting stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSelectable RAW image sizes and quality\u003c\/strong\u003e\u003cbr\u003eThe α7R V now supports the lossless RAW format, with three selectable pixel counts - L (60M), M (26M), and S (15M). Both M and S sizes offer the same resolution in full-frame and APS-C fields of view, for simpler post-production workflow.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced 5-axis in-body optical stabilization\u003c\/strong\u003e\u003cbr\u003eAdvanced 5-axis in-body optical stabilization The α7R V has been upgraded to offer up to 8 steps of stabilization in the body alone, for the first time in the α series. This achieves effective stabilization for slow-shutter shots of interiors or night scenes where it is preferable to avoid the need for increased sensitivity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePrecise compensation at the single-pixel level\u003c\/strong\u003e\u003cbr\u003eA new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel resolution to bring out the finest subject details.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreative Look supports varied expression\u003c\/strong\u003e\u003cbr\u003eThe Creative Look feature provides 10 presets that can be used unmodified or edited to create a variety of “looks” that can help creators fine-tune the mood of their stills or movies in-camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePixel Shift Multi Shooting10 responds to changing conditions\u003c\/strong\u003e\u003cbr\u003ePixel Shift Multi Shooting takes advantage of precision in-body image stabilization system control. Up to 16 pixel-shifted images are captured and later composited using a computer to achieve overwhelming resolution in a single image. Even tiny movements down to single-pixel level can be detected and compensated for by the PC software performing the compositing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Recognition AF\u003c\/strong\u003e\u003cbr\u003eThe α7R V's AF system delivers dramatically enhanced overall performance, drawing on major advances in subject recognition technology. Deep learning technology supports powerful Real-time Recognition AF (autofocus) as well as more reliable Real-time Tracking which is supported by higher Fast Hybrid AF performance over a wider area.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFaster, more precise wide-area AF\u003c\/strong\u003e\u003cbr\u003eThe immense processing power of the new BIONZ XR engine and updated algorithms achieve notably improved AF (autofocus) performance. Up to 693 phase-detection points in a high-density array cover approximately 79% of the image area.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAccurate AF in low EV -4.0 light\u003c\/strong\u003e\u003cbr\u003eThe latest AF algorithms enable high AF precision down to light levels as low as EV -4.0 in AF-S mode13. The α7R V also includes a Focus Priority mode that provides more reliable AF in low light or when using smaller apertures.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eContinuously shoot up to 583 compressed RAW images at 10 fps\u003c\/strong\u003e\u003cbr\u003eContinuous shooting at up to 10 fps with full AF\/AE tracking is possible with the mechanical or electronic shutter. The camera can shoot up to 583 compressed RAW images at this speed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFocus bracketing to capture the best shot\u003c\/strong\u003e\u003cbr\u003eThe camera will automatically shoot up to 299 images with sequentially shifted focus points, with custom intervals and sequence specified by the user. Pick the perfect shot, or post-process multiple shots to achieve creative composites with impossible focus depth.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlicker suppression\u003c\/strong\u003e\u003cbr\u003eFlicker from artificial lighting can be effectively suppressed, with your choice of \"Anti-flicker shoot\" for still shots or \"Var Shutter\" to fine-tune shutter speeds to match flicker rates when shooting either stills or movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFull-time DMF (direct manual focus)\u003c\/strong\u003e\u003cbr\u003eWhen shooting stills with AF-C or AF-S autofocus, the lens's focus ring can be rotated to instantly switch to manual focus mode at any time. This makes it easy to switch focus to a different subject on the fly.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh quality 8K movie recording\u003c\/strong\u003e\u003cbr\u003eThe XAVC HS format enables in-camera recording of high-resolution, high-quality 8K (7680 x 4320) 24p (25p) movies with efficient HEVC\/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the resolution provided by the sensor and full-pixel readout. Even the finest subject details are faithfully captured.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOutstanding 4K movie recording up to 60p(50p)\u003c\/strong\u003e\u003cbr\u003eFull frame and Super 35mm formats can be selected for 4K movie recording. Full pixel readout in the Super 35mm mode without the need for pixel binning makes 2.6x oversampling possible for 4K movies. The XAVC S-I (All-Intra) or the XAVC HS format is supported, with 10-bit 4:2:2 color sampling.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNew 4-axis multi-angle LCD monitor\u003c\/strong\u003e\u003cbr\u003eSony's newly developed 4-axis multi-angle monitor combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility. It allows greater shooting freedom by providing unrestricted angle adjustment in both horizontal and vertical orientations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e3.2 type high-detail LCD panel\u003c\/strong\u003e\u003cbr\u003eThe α7R V's LCD monitor has a 3:2 aspect ratio, with 2.1 million dots, touch operation and a wide color gamut (DCI-P3 equivalent). An outdoor mode is provided for clear visibility in bright outdoor settings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eQXGA viewfinder with the highest resolution in its class\u003c\/strong\u003e\u003cbr\u003eThe 9.44 million-dot OLED electronic viewfinder offers a 1.6x improvement in resolution, 0.90x viewfinder magnification, a 41° diagonal FOV, and a selectable 120 fps setting for minimal motion blur.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Wi-Fi for PC tethering, FTP and smartphone transfers\u003c\/strong\u003e\u003cbr\u003eBuilt-in Wi-Fi (IEEE 802.11a\/b\/g\/n\/ac) allows communication on the 2.4 GHz and 5 GHz32 bands, and provides 2x2 MIMO support for fast and stable data transfer and reliable communication.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUVC\/UAC support for high-quality webcam applications\u003c\/strong\u003e\u003cbr\u003eEasy streaming in 4K is possible with a UVC\/UAC compatible smartphone or PC33 via USB connection, so the α7R V can be used as a high-resolution webcam.\u003cbr\u003e\u003cbr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51796993442091,"sku":"ILCE7RM5\/B","price":5298.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/I2MYDapgDxK-YN8acbMh6g_0a024e83-b3fc-4fba-9282-38c9218d58cd.jpg?v=1769601510"}],"url":"https:\/\/royalphoto.com\/en\/collections\/best-sellers.oembed","provider":"Royal Photo","version":"1.0","type":"link"}