{"title":"Sony Sale at Royal Photo","description":"\u003cp\u003eDISOUNTS, GIFTS, CASH BACKS \u0026amp; 2X WARRANTY ... now is the time to purchase your Sony camera, lens, memory card, accessory... our specialists are at your disposal to find the best solution at the best price !\u003c\/p\u003e","products":[{"product_id":"sony-carte-memoire-cfexpress-de-type-a-tough-de-serie-cea-g-160go-dis","title":"CEA-G Series CFexpress Type A Tough Memory Card - 160GB","description":"\u003cstrong\u003eUltra-high-speed storage for innovative creators\u003c\/strong\u003e\u003cbr\u003eThe new CFexpress Type A standard was developed to provide compact cameras with the ultra-high-speed performance required for cutting-edge video creation. It maximizes the capabilities of α-series cameras and the latest image-processing engines. For creators seeking higher levels of performance and expression, this compact card is a must-have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA new generation of performance\u003cbr\u003eCFexpress Type A — A new standard for compact storage\u003c\/strong\u003e\u003cbr\u003eSuper-charge your professional video and photography workflows with Sony's CFexpress Type A memory cards—ideal for advanced cameras like the α7S III. The world's first1 CFexpress Type A cards, they deliver extraordinary speed, around twice that of the best SDXC cards, in a similarly compact body. With write speeds up to 700 MB\/s2 and professional-level durability, Sony CFexpress Type A cards open up a wide range of new imaging possibilities.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExtraordinary response speed\u003c\/strong\u003e\u003cbr\u003eDramatically expand your photographic possibilities, with uncompressed continuous RAW shooting for fast-moving action such as motor sports and wildlife. Writing speeds of up to 700 MB\/s2 far outperform even the best SDXC cards, ensuring ultra-fast camera buffer clearance for responsive, continuous shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDependable videography\u003c\/strong\u003e\u003cbr\u003eSony CFexpress Type A cards are optimized for continuous, high-bandwidth data writing, making them ideal for professional high-bitrate video recording such as 4K 120p capture on cameras like the α7S III, where dependability is critical. For extra reassurance and video recording stability, they also carry the VPG (Video Performance Guarantee) 400.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUltra-efficient workflow\u003c\/strong\u003e\u003cbr\u003eDramatically accelerate your workflow with the optimized MRW-G2 card reader and ultra-fast read speeds of up to 800 MB\/s2 for data transfer and backup. Work seamlessly with high-resolution photos and high-bitrate video, to turn projects around at the speed of your imagination.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRugged. Reliable. Ready.\u003c\/strong\u003e\u003cbr\u003ePartnered with professional equipment like the α7S III, CFexpress Type A memory cards are perfect for the unpredictability of sport and location shoots or the hazards of outdoor expeditions. They are designed for extended professional use in the most challenging environments—from snow-covered mountains to sand-blown deserts—so you can shoot, swap and store with total confidence.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFor the roughest places\u003c\/strong\u003e\u003cbr\u003eThanks to Sony's unique TOUGH card design, our CFexpress Type A cards offer over 10x greater bend resistance than standard CFexpress cards. Designed for absolute dependability, their rigidity is tested to 150 newtons to protect your card data during drops from up to 24.6 feet — 5 times that mandated by the CFexpress Type A standard. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFor the toughest conditions\u003c\/strong\u003e\u003cbr\u003eYou can rely on CFexpress Type A memory cards to work faultlessly in extreme temperatures, harsh electrostatic environments and intense UV light or X rays. With IP57 dust and moisture ingress protection your data is safe even from a drop at the beach or an accidental cycle through the washing machine.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eScan and monitor your memory\u003c\/strong\u003e\u003cbr\u003eOver time, flash memory wears out and no longer records data. When used with the MRW-G2 card reader, Sony's Media Scan Utility automatically scans your CFexpress Type A memory card, keeping you informed of its condition so you can take action before it reaches the limit.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecover lost files\u003c\/strong\u003e\u003cbr\u003eEven when things go wrong, you can avoid disaster with downloadable rescue software for Sony memory card customers that recovers accidentally deleted files and corrupted photos and videos in various common formats.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51752832565547,"sku":"CEAG160T","price":268.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/mA_Lh2DoLNEncxlAfeqbnw_ba84ce40-38d9-4923-8948-09afdfbd122d.jpg?v=1769600360"},{"product_id":"sony-zv-1-noir","title":"Vlog Camera ZV-1","description":"\u003cstrong\u003eVari-angle LCD screen, for selfie shooting with confidence\u003c\/strong\u003e\u003cbr\u003eThe flip-out LCD screen lets you check your framing for vlogs and selfies without the view being restricted by accessories like microphones. The touch panel control makes intuitive adjustment of focus, shutter, and other settings simple, even during selfie shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDirectional three-capsule mic and a bundled wind screen\u003c\/strong\u003e\u003cbr\u003eRecord your voice clearly, even in a crowd, with the built-in three-capsule microphone. The unique design and structure uses spatial filtering to capture clear audio in front of the camera with fewer distracting ambient sounds. The included wind screen can also be attached to shoot outdoors, even in windy conditions, with confidence.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptimized for easy and natural selfies\u003c\/strong\u003e\u003cbr\u003eThe ZV-1 is designed for quick and easy vlogging, with an ergonomic grip for stable selfie shooting, and a bright recording lamp so you'll never forget to hit record again.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful and natural skin tones for everyone\u003c\/strong\u003e\u003cbr\u003eSony's enhanced color science ensures lively, natural imagery and is especially strong across the diverse range of skin tones. It is available for both movie and still image capture, and is supported with a Soft Skin option to smooth blemishes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh image quality and easy advanced effects\u003c\/strong\u003e\u003cbr\u003eDespite its pocket-friendly design, the ZV-1 is equipped with a large 1.0-type Exmor RSTM CMOS sensor, for high-quality images even in dim or challenging lighting conditions. In addition, the large sensor delivers professional-looking images, with a blurred background bokeh, along with high-speed data readout for stunning 4K and super slow motion video capture\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompatible with all-in-one Bluetooth® grips\u003c\/strong\u003e\u003cbr\u003eThe ZV-1 is compatible with our range of shooting grips, including the GP-VPT2BT with Bluetooth® wireless technology, for easy remote control of recording, zoom, and even assignable custom controls, without cables. The ideal accessory for vlogging, our grips offer stable and flexible shooting, and also expand into a mini tripod for compact, hands-free capture anywhere. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eQuickly shift focus between subjects\u003c\/strong\u003e\u003cbr\u003eThe high-performance focal plane phase-detection AF sensor enables high-speed and high-precision focusing with Fast Hybrid AF. The sensor uses 315 phase-detection focusing points across a full 65% of the screen area to quickly switch between subjects without hunting. When taking a selfie, the camera can switch focus with just a touch from your face to the background and back again, so sharp and accurate focus comes easy.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful defocused background bokeh, with ease\u003c\/strong\u003e\u003cbr\u003eCapture expressive selfies with the professional look of a soft-focus background. 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In addition, when the camera recognizes eyes, faces, or subjects, a frame is displayed on each target so you can make sure that the subject is in focus and shoot without worrying.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMake your reviews stand out with Product Showcase Setting\u003c\/strong\u003e\u003cbr\u003eTake your product reviews to a new level of professionalism with the Product Showcase Setting, for fast and precise focus transitions from you to your featured product. The C2 custom button activates Product Showcase Setting by default, deprioritizing your face for focusing and widening the field of view. Simply holding a product up in front of the camera will switch the focus point from your face, so there's no more autofocus frustration and you can efficiently shoot video reviews with ease.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmart auto-exposure (AE) transitions, optimized for faces\u003c\/strong\u003e\u003cbr\u003eThe kind of erratic, in-the-moment shooting that makes for compelling vlogging also presents a huge challenge for most cameras. The ZV-1's clever AE transition algorithm, however, makes rapid exposure adjustments even as lighting conditions change dramatically, through shadow and sunlight, indoors and out. 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Not only does it support standard cold-shoe accessories and flashes, but the interface also allows you to add high-performance audio adaptors such as the ECM-XYST1M stereo microphone, with power available direct from the camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreate artistic imagery with Creative Style and Picture Effect\u003c\/strong\u003e\u003cbr\u003eWith Creative Style and Picture Effect settings, the ZV-1 offers a wide range of looks to add interest and individuality to your videos. Creative Style let you adjust image parameters like contrast and color, while Picture Effect adds amazing new character to your images, including a chic monochrome and a charming miniature effect.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSend videos to your smartphone anywhere with Imaging Edge Mobile\u003c\/strong\u003e\u003cbr\u003eYou shouldn't need to wait until you're in front of your PC to share your video and stills with the world. Imaging Edge Mobile20, free for Android and iOS devices, lets you remotely view and control your ZV-1, and wirelessly backup and transfer images to your smartphone even with the camera turned off. With Imaging Edge Mobile your images can be shared from anywhere, without needing to suffer the compromised image quality of your phone camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh quality 20.1 MP still image capture\u003c\/strong\u003e\u003cbr\u003eCapture high-quality still images thanks to the 1.0-type Exmor RS CMOS sensor and ZEISS® 24–70 mm lens. The large sensor and wide F1.8–2.8 aperture lens, along with the latest-generation BIONZ X™ processor, deliver professional-quality images—with exceptional performance even in low light, and stunning background bokeh for portraits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVertical video tagging for easy sharing\u003c\/strong\u003e\u003cbr\u003eThe ZV-1 can add meta tags to vertically recorded video, allowing immediate uploading to mobile-friendly platforms — no PC rotation or cropping required.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntuitive touch operation\u003c\/strong\u003e\u003cbr\u003eThe ZV-1's touch screen makes selection of focus and tracking points, as well as other settings simple, even with the display flipped for selfies and vlogging — no more fumbling behind the camera for dials and navigation sticks.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMovie Edit add-on trims movies and extends image stabilization\u003c\/strong\u003e\u003cbr\u003eGet your shots social-media ready right in the field with the Movie Edit add-on. Available free for iOS and Android devices alongside Imaging Edge Mobile, this simple app lets you edit your videos, and crop their aspect ratio to suit a range of social platforms—with automatic reframing of your subject. An enhanced image stabilization tool also further suppresses any shake from your videos, for butter-smooth motion.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShoot 4K video like a pro\u003c\/strong\u003e\u003cbr\u003eCapture all the beauty and detail of the world—and yourself—with 4K (QFHD 3,840 x 2,160) video recording. Thanks to its high-speed sensor LSI, the ZV-1 uses a full-pixel readout, resampling around 1.7x the number of pixels required for 4K, to condense astonishing detail into each and every frame. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGrab still images from movies\u003c\/strong\u003e\u003cbr\u003eThe ZV-1 can capture full-resolution still frames from your recorded movies in-camera—no PC required. 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The wide dynamic range available using these S-Log profiles is perfect for camera matching and minimizing blown-out highlights or lost shadow detail. Additional options for Picture Profile and Creative Style are also available, along with advanced features like Gamma Display Assist, Zebra metering, a Clean HDMI output with Rec Control, timecode, and Proxy recording. There's everything a video professional could need in day-to-day work situations. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge Desktop\u003c\/strong\u003e\u003cbr\u003eElevate your photography with Imaging Edge Desktop. Use 'Remote' to control and monitor shooting live on your PC screen; 'Viewer' to quickly preview, rate, and select photos from large image libraries; and 'Edit' to develop RAW data into high-quality photos for delivery.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51752882602283,"sku":"DCZV1\/B","price":898.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/Ur21r-gDpdSsy4PDH3ymlQ_1c84e00e-5747-4541-888b-75cff797a730.jpg?v=1769600702"},{"product_id":"sony-cyber-shot-rx100-vii","title":"RX100 VII Compact Camera DSCRX100M7","description":"\u003cstrong\u003eA pocket-sized camera with full zoom range\u003c\/strong\u003e\u003cbr\u003eThe camera's no-compromise, 24–200 mm optics deliver superb image quality, which combined with high speed and pocket-sized portability makes it ideal for travel shooting or flexible professional work by even the most demanding users. In addition, Clear Image Zoom lets you further enlarge the centre of the image digitally up to twice as much (400 mm equivalent) with almost no image degradation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-resolution, compact optical design\u003c\/strong\u003e\u003cbr\u003eNew optics for the RX100 VI include eight aspherical lens elements with 13 aspherical surfaces for high resolution to the edge of the image, across the zoom range. Four AA (advanced aspherical) lenses correct spherical and coma aberrations, and two ED glass elements suppress aberration for high resolution even in the higher zoom range.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLarge apertures, great range of expression\u003c\/strong\u003e\u003cbr\u003eSmall F-numbers throughout the zoom range make it easy to achieve fast shutter speeds and large amounts of bokeh. Even at a focal length of 100 mm, the maximum aperture stays at F4. This can reduce blurring in shots of fast-moving subjects, and it can also help portrait shots where the subject will stand out against a high degree of background bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptical SteadyShot™\u003c\/strong\u003e\u003cbr\u003eAdvances in image stabilization deliver the equivalent of a 4.0-stop faster shutter speed at 200 mm, compensating for camera shake during hand-held shooting even in telephoto or low-light conditions. Combined with the highly sophisticated optics design and advanced image processing engine, this contributes to the camera's excellent image quality. [1] SteadyShot OFF  [2] SteadyShot ON\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExmor RS™ 1.0-type stacked CMOS image sensor for speed\u003c\/strong\u003e\u003cbr\u003eThe 315-point focal-plane phase-detection AF provides extraordinarily fast, precise autofocus and tracking. Furthermore, the 20.1-MP (effective) 1.0-type stacked CMOS image sensor with DRAM chip enables up to 960fps super-slow-motion shooting — and an up to 1\/32000 sec. super high speed anti-distortion shutter.  \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-speed BIONZ X™ image processing engine\u003c\/strong\u003e\u003cbr\u003eWith faster processing speed than its predecessor, the advanced BIONZ X image processing engine contributes to the camera's high image quality, supporting improved AF\/AE detection, processing speed, face and eye detection, speed and accuracy, and minimised time lag on the viewfinder display.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-speed AF at 0.03 sec\u003c\/strong\u003e\u003cbr\u003eFast Hybrid AF responds in a super-fast 0.03-sec, seamlessly integrating the superlative speed and tracking of focal-plane phase-detection AF with high-accuracy contrast AF. It boosts the camera's abilities to focus, track and capture sharp, clear, still images of subjects in all situations, even in the middle of fast dynamic action. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSteadfast tracking with wide and dense AF\u003c\/strong\u003e\u003cbr\u003eThe RX100 VI's 315 focal-plane phase-detection AF points cover approx. 65% of the image area, for coverage that quickly captures even small or fast-moving subjects. This works in conjunction with High-density AF Tracking Technology, densely concentrating AF points around the subject to significantly boost tracking performance of moving subjects. [1] AF points that appear on actual screen [2] AF algorithm (not shown on actual screen)\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEye AF with excellent tracking performance\u003c\/strong\u003e\u003cbr\u003eHigh-precision Eye AF, combined with high-performance AF tracking, provides helpful assistance with portrait shooting. It's effective even when the subject is looking down and away, or when faces are backlit or in partial darkness, and it keeps the focus on moving subjects' eyes when using the AF-C setting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAF-A automatically switches focus modes\u003c\/strong\u003e\u003cbr\u003eIn AF-A mode, according to such changes as sudden subject movement and brightness as detected throughout the shooting frame, the camera automatically switches between AF-S mode (Single AF: locks focus while the shutter button is pressed halfway) and AF-C mode (Continuous AF: keeps focusing on subjects while the shutter button is pressed halfway). \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy, natural Touch Focus and Touch Pad AF\u003c\/strong\u003e\u003cbr\u003eWith Touch Focus you can simply touch the LCD at the point of the image you want to focus on, so you can intuitively focus on subjects even at the edge of the frame, without reframing, for both still shots and movies. When using the viewfinder, use Touch Pad AF to shift focus smoothly and easily, simply by sliding your finger across the LCD screen.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShoot at 24fps24 with AF\/AE tracking\u003c\/strong\u003e\u003cbr\u003eThe powerful combination of the Exmor RS 1.0-type image sensor and the BIONZ X image processing engine enables continuous shooting with AF\/AE tracking at up to approx. 24fps for up to 23325 frames. Key moments and fast action can be reliably captured.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUpgraded continuous shooting operability\u003c\/strong\u003e\u003cbr\u003eContinuously shot images can be displayed in the groups in which they were shot, and shots can be deleted or protected with one quick operation. Camera operability while data is being written to the memory card has also been improved; There is now full access to the Fn Menu and the menu button, and settings can be changed. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSilent shooting for sensitive situations\u003c\/strong\u003e\u003cbr\u003eYou can mute the camera's shutter sound in noise-sensitive settings, such as gatherings in quiet restaurants or cafes. The shutter sound can be muted even during continuous shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAnti-distortion shutter\u003c\/strong\u003e\u003cbr\u003eFast data readout from the Exmor RS image sensor noticeably reduces distortion in images of fast-moving subjects such as a golf club being swung quickly. The Anti-distortion electronic shutter achieves shutter speeds as fast as 1\/32000 sec.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Hybrid AF for movies\u003c\/strong\u003e\u003cbr\u003eFast Hybrid AF also delivers precision tracking when shooting 4K movies27. Phase-detection AF is effective over the same wide area as with still images, contributing to smoother focusing. AF drive speed and AF tracking sensitivity are also adjustable, so focus transitions can be tuned to match the scene and your creative intention.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K movies27 recorded at full pixel readout\u003c\/strong\u003e\u003cbr\u003eWhen shooting 4K (QFHD resolution: 3840 x 2160) movies with full pixel readout without pixel binning, the camera collects approx. 1.7 times as much information as is required for basic 4K movie output. This oversampling effect results in images of outstanding resolution with reduced moiré and jaggies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSupports the needs of HDR movie production\u003c\/strong\u003e\u003cbr\u003eThe RX100 VI serves a wide range of HDR production needs, with S-Log3, as well as S-Log2 gamma curves for colour grading in post-production, and with HLG (Hybrid Log-Gamma) recording capability, the RX100 VI makes it easy to immediately enjoy, without extra processing, HDR images, simply by connecting the camera to a HLG-compatible Sony TV via a USB cable.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuper slow motion up to 40x slower\u003c\/strong\u003e\u003cbr\u003eThe stacked CMOS sensor enables an extra-high frame rate of up to 960fps. Shooting at 200 mm telephoto, it's possible to record impressive close-up super slow motion footage. Shooting frame rate and recording setting can be set independently for 4x to 40x super slow motion footage.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMovie support for professional workflows\u003c\/strong\u003e\u003cbr\u003eFor more advanced shooting and production, the RX100 VI supports and is compatible with various movie functions typically found in equipment for professional use, including Picture Profile, Gamma Display Assist, Zebra, clean HDMI output, TC\/UB, Rec Control, Marker functions and Proxy recording for simple net-based sharing and transferring to smartphones.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch Shutter feature for easy shooting\u003c\/strong\u003e\u003cbr\u003eFor the first time in the RX series, the shutter can be operated by touching the LCD monitor, which now swings up 180° and down around 90°. Operation is intuitive and convenient, especially when shooting scenes from high or low angles.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExtend still-frame capacity up to 30%\u003c\/strong\u003e\u003cbr\u003eWith the camera body power switched ON, the LCD monitor can be automatically switched OFF (either 2, 5 or 10 seconds after its last operation) to save power. Using this function can boost the maximum number of still frames that can be shot by up to about 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOne-push Access EVF\u003c\/strong\u003e\u003cbr\u003eDepressing the viewfinder pop-up switch on the side of the body makes the viewfinder instantly available with just a single action, and the viewfinder can be instantly retracted when not in use.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eXGA OLED Tru-Finder™\u003c\/strong\u003e\u003cbr\u003eThe retractable Tru-Finder electronic viewfinder's sharp resolution (2.35-milliion-dot-equivalent), bright self-illumination and high contrast are excellent for previewing shots and adjusting settings accordingly. EVF eyepiece optics are treated with ZEISS® T* Coating to reduce unwanted reflections and ensure corner-to-corner visibility. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTactile and smooth control interface\u003c\/strong\u003e\u003cbr\u003eA lens-mounted control ring permits pro-style manual controls such as selection of shutter speed, aperture and more for added creative control. Additionally, the zoom lever has been redesigned for maximum operability of the zoom lens, which is now controlled in two steps by the inclination of the zoom lever.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMy Menu your way\u003c\/strong\u003e\u003cbr\u003eWith My Menu, you can register menu items for instant recall and customize menus. 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The α1 is its most potent expression to date.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e50 MP at 30fps\u003c\/strong\u003e\u003cbr\u003eThe latest Sony technology delivers unprecedented speed and resolution for new creative possibilities and workflow. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e50.1 megapixels at up to 30 frames\/second\u003c\/strong\u003e\u003cbr\u003eThe α1 offers an extraordinary combination of high resolution and blazing speed. Ultra-fast readout from the 50.1-MP sensor allows continuous bursts at up to 30fps with AF and AE tracking using the electronic shutter. Perfect for sports or any situation where the critical action is over in an instant.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBlackout-free for an uninterrupted view\u003c\/strong\u003e\u003cbr\u003eAn interrupted blackout-free view of the subject lets you respond instantly and seamlessly. The EVF is updated at 240fps to minimize latency during continuous shooting.\u003cbr\u003e(A) Blackout-free Shooting (B) Shooting with blackouts\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSilent, vibration-free shutter\u003c\/strong\u003e\u003cbr\u003eA silent electronic shutter provides greater opportunities for shooting sports and other subjects where noise is not tolerated. Vibration-free operation contributes to high image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAnti-distortion Shutter\u003c\/strong\u003e\u003cbr\u003eFast sensor readout minimizes still-image distortion when using the electronic shutter. The BIONZ XRTM engine and a large buffer achieve about 1.5x less distortion than the α9 II.\u003cbr\u003e[1] Conventional electronic shutter [2] Anti-distortion shutter\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlicker-free electronic and mechanical shutters\u003c\/strong\u003e\u003cbr\u003eAnother world-first: flicker-free electronic and mechanical shutters. You get flicker-free shooting under fluorescent\/artificial lighting with all the benefits of the electronic shutter.\u003cbr\u003eAnti-flicker [1] ON [2] OFF\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFull-frame stacked 50.1-MP Exmor RS™ CMOS sensor with integral memory\u003c\/strong\u003e\u003cbr\u003eA stacked architecture in this back-illuminated 50.1-MP full-frame image sensor contributes to high resolution and speed. Separate pixel and circuit layers and advanced A\/D conversion mean faster processing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAll-new architecture and BIONZ XR image processing engine\u003c\/strong\u003e\u003cbr\u003eThe new BIONZ XR engine features advanced architecture that delivers 8x greater processing power. The result is outstanding image quality as well as improved camera interface response.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlash sync with electronic shutter\u003c\/strong\u003e\u003cbr\u003eFor the first time in an α camera, electronic shutter flash sync is possible thanks to high readout speed from the stacked CMOS sensor. All electronic shutter advantages remain available for flash shooting\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual driven shutter drive for flash sync up to 1\/400 s.\u003c\/strong\u003e\u003cbr\u003eThe world’s first dual driven shutter system allows flash sync up to 1\/400 s., making it easier to capture dynamic action, and opening the door to new creative possibilities.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBreathtaking resolution and image quality\u003c\/strong\u003e\u003cbr\u003eThe new 50.1-MP Exmor RS CMOS sensor delivers high resolution and sensitivity with low noise, plus up to 15 stops of dynamic range. A new image processing engine achieves even better colour accuracy than previous models.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWide ISO 100–32000 sensitivity range\u003c\/strong\u003e\u003cbr\u003eDespite the sensor’s high pixel count, a sensitive back-illuminated structure with gapless on-chip lenses and an AR coated seal glass allows a standard ISO range of ISO 100–32000, expandable to ISO 50–102400.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePixel Shift Multi Shooting\u003c\/strong\u003e\u003cbr\u003eUp to 16 images shot with precise in-body image stabilization control can be combined via computer software to create photos with up to 199 million pixels for extraordinary resolution, colour, and atmosphere.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreative Look supports varied expression\u003c\/strong\u003e\u003cbr\u003eThe Creative Look feature provides 10 presets that can be used unmodified or edited to create a variety of “looks” that can help creators fine-tune the mood of their stills or movies in-camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e5-axis optical in-body image stabilization for a 5.5-step advantage\u003c\/strong\u003e\u003cbr\u003eA precision stabilization unit and gyro sensors plus the latest image stabilization algorithms deliver a 5.5-step shutter speed advantage, maximizing the quality of high-resolution images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Eye AF for birds\u003c\/strong\u003e\u003cbr\u003eHigh-level subject recognition technology now makes it possible for Sony’s Real-time Eye AF function to track and accurately focus on bird eyes, even if the bird suddenly takes flight or the framing changes. This innovative function easily meets the many challenges of bird photography.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImproved Real-time Eye AF for animals\u003c\/strong\u003e\u003cbr\u003ePrimarily designed for cats and dogs, this feature employs advanced subject recognition technology to reliably track and focus on animal eyes. It even works if the animal’s face is upside-down.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Eye AF\u003c\/strong\u003e\u003cbr\u003eCombining state-of-the-art AI technology and evolved Fast Hybrid AF algorithms, Real-time Eye AF in the α1 tracks and focuses on human eyes with approximately 30% greater precision than the α9 II.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Tracking\u003c\/strong\u003e\u003cbr\u003eSelect a subject, half-press the shutter, and the camera will track and maintain focus automatically. Turn on AF face\/eye priority for seamless AI-based tracking of human, animal, or bird eyes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWide, fast, precise AF tracking\u003c\/strong\u003e\u003cbr\u003eThe α1 features focal plane phase-detection AF that is sensitive, fast, and precise. The 50.1-MP sensor and BIONZ XR engine provide 759 selectable phase-detection points covering about 92% of the image.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNext-generation 8K 30p recording\u003c\/strong\u003e\u003cbr\u003eThe new image sensor and BIONZ XR engine in the α1 deliver 8K 30p movie recording capability for extraordinary realism. Four times the resolution of 4K with full Real-time Tracking and Real-time Eye AF functionality. 8K footage is also ideally suited to flexible 4K editing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K movies at a high 120fps frame rate\u003c\/strong\u003e\u003cbr\u003eThe α1 supports high frame-rate internal 4K movie recording at up to 120fps, for smooth, expressive slow-motion playback at up to 5x. 10-bit 4:2:2 chroma subsampling can be used with Long-GOP or Intra (All-I) compression for outstanding image quality, while the new image sensor and BIONZ XR engine minimize image distortion.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K with full sensor readout, no pixel binning, and 5.8K oversampling\u003c\/strong\u003e\u003cbr\u003eIn the Super 35 mode, approximately 2.3x the amount of data required for QFHD 4K is acquired through full-frame readout with no pixel binning, for beautifully imagery that is rich in detail.\u003cbr\u003e(A) 2.3 times information.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e10-bit 4:2:2 chroma subsampling\u003c\/strong\u003e\u003cbr\u003e10-bit depth, 4:2:2 chroma subsampling, a high-efficiency MPEG-H HEVC\/H.265 codec, intra-frame coding, and more, support flexible editing and a variety of delivery formats.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Eye AF and Real-time Tracking for movies\u003c\/strong\u003e\u003cbr\u003eThe BIONZ XR engine features significantly improved detection, accurately tracking human eyes at a wider range of head angles. Also available for 8K and 4K 120p recording.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Log for compatibility with pro cine cameras\u003c\/strong\u003e\u003cbr\u003eS-Log2 and S-Log3 are included. S-Log3 provides smooth 10-bit gradations and a dynamic range of 15+ stops. S-Gamut, S-Gamut3, and S-Gamut3.Cine colour spaces supported.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e10-bit 4:2:2 HLG (Hybrid Log-Gamma) support\u003c\/strong\u003e\u003cbr\u003eHigh-dynamic-range HLG movies support the wide-gamut BT.2020 colour space, and can be directly played on an HDR (HLG) compatible TV. 10-bit HLG recordings reproduce fine gradation and detail.\u003cbr\u003e[1] High flexibility to fine-tune images as desired (colour grading required) [2] Instant high-quality image (colour grading not required)\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e16-bit RAW output\u003c\/strong\u003e\u003cbr\u003eThe α1 allows 16-bit RAW output to an external recorder via HDMI for improved post-production flexibility. RAW output via HDMI is available while recording 4K to internal card media.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDigital audio interface for superior sound\u003c\/strong\u003e\u003cbr\u003eA digital audio interface delivers outstanding audio quality with compatible audio devices connected via the Multi Interface Shoe. Pristine digital audio is delivered directly to the camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHeat-dissipating structure for extended recording\u003c\/strong\u003e\u003cbr\u003eA newly developed heat-dissipating structure prevents overheating during continuous recording without increasing body size. Record 8K\/30p or 4K\/60p video continuously for up to 30 minutes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe cinematic S-Cinetone look\u003c\/strong\u003e\u003cbr\u003eThe α1 includes the same S-Cinetone colour matrix that produces beautiful colour and skin tones in the VENICE, FX6, and other Cinema Line cameras. S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin colour, plus soft colours and gorgeous highlights, responding to a growing need for more expressive depth.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e“Active Mode” image stabilization\u003c\/strong\u003e\u003cbr\u003eA new Active Mode dedicated to movie shooting makes 5-axis optical image stabilization highly effective for handheld shooting. It uses the BIONZ XR engine’s real-time processing capability to apply optimum compensation in all formats, including 4K. All of this is realized without compromising the compact size and mobility of the α system.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-performance electronic viewfinder\u003c\/strong\u003e\u003cbr\u003eThe 9.44 million-dot (approx.) OLED viewfinder in the α1 offers the highest resolution in the industry at this time. It features 0.90x magnification with a 41 ° FOV for a clear, wide view, and an updated structure that results in a 25-mm-high eyepoint. A 240fps refresh rate with UXGA FOV is another world-first, for a clear view of fast action.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePanning shots with electronic shutter\u003c\/strong\u003e\u003cbr\u003eUsing electronic shutter at low shutter speeds can reduce display response, making it difficult to follow fast subjects. Turn [Low Frame Rate Limit] ON to improve display response and allow panning shots.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSeamlessly switch full-frame and APS-C formats\u003c\/strong\u003e\u003cbr\u003eM and S size images have the same number of pixels and AF area in the full-frame and APS-C modes, so you can switch seamlessly between full-frame [M:21MP] and APS-C [M:21MP] while shooting the same scene.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSeparate settings for stills and movies\u003c\/strong\u003e\u003cbr\u003eA subset of the settings now change according to the selected mode. This is ideal when you want to use different aperture, shutter speed, and other settings for shooting stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNew menu structure\u003c\/strong\u003e\u003cbr\u003eAnother feature requested by professional photographers and videographers: a revised menu structure for easier navigation, and touch-responsive menu operation for more intuitive control.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomizable functions\u003c\/strong\u003e\u003cbr\u003e164 Functions are assignable to 17 custom keys as well as the front and rear dials. Independent function sets can be assigned for stills, movies and playback.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch menu control\u003c\/strong\u003e\u003cbr\u003eTouch-responsive main and function menus with menu tabs on the left of the display, and related parameter groups and parameters on the right, make for easy navigation and tracking control.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-reliability mechanical shutter\u003c\/strong\u003e\u003cbr\u003eShutter vibration is minimized while allowing continuous bursts at up to 10fps. The new shutter unit with advanced motor, brake, and dampers is good for more than 500,000 cycles.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTwo CFexpress Type A-compatible media slots\u003c\/strong\u003e\u003cbr\u003eDual media slots support UHS-I and UHS-II SDXC\/SDHC cards as well as new CFexpress Type A cards for higher overall capacity and faster read\/write speeds.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-capacity Z-series battery for extended recording\u003c\/strong\u003e\u003cbr\u003eShoot up to 530 stills per charge. Components and circuitry have also been designed to optimize power use. Get more capacity with two Z batteries in the VG-C4EM grip.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImproved dust- and moisture-resistant design\u003c\/strong\u003e\u003cbr\u003eSealing is provided at all body seams and the battery cover. The media slots have a double sliding cover and lock that keep water out. A lens lock button and mount cushion help too.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDurable magnesium alloy chassis\u003c\/strong\u003e\u003cbr\u003eA light, rigid magnesium alloy enhances the durability of the top, front, and rear covers as well as the internal frame. 6 lens mount attachment screws add even more strength and rigidity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIndustry’s fastest built-in Wi-Fi supports 2x2 MIMO\u003c\/strong\u003e\u003cbr\u003eBuilt-in wireless LAN allows communication on the 2.4-GHz and 5-GHz bands, the latter with 2x2 MIMO support (IEEE 802.11a\/b\/g\/n\/ac). Dual antennas ensure reliable communication.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperSpeed USB 10-Gbps (USB 3.2) Type-C® connector\u003c\/strong\u003e\u003cbr\u003eA USB Type-C® connector that supports fast USB 3.2 SuperSpeed USB 10-Gbps data transfer, making fast PC Remote (tethered) data transfer available for smooth handling of large files.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e1000BASE-T Ethernet for fast communication\u003c\/strong\u003e\u003cbr\u003eA built-in connector for wired 1000BASE-T connection enables fast, stable data transfers at gigabit speeds. FTPS is supported, allowing SSL or TLS encryption for greater security.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVersatile FTP connectivity\u003c\/strong\u003e\u003cbr\u003eFTP still and movie uploads as well as remote camera control can be accomplished via wireless LAN, fast wired LAN, or a USB-tethered smartphone. File types for transfer can be specified.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFTP transfer of still and movie files\u003c\/strong\u003e\u003cbr\u003eStills and movies can be transferred to a remote FTP server via wireless LAN, high-speed wired LAN, or a wired smartphone connection. Wireless data throughput is about 3.5x faster than the α9 II.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVersatile remote (tethered) shooting functions\u003c\/strong\u003e\u003cbr\u003eThe Imaging Edge Desktop “Remote” application can be used for PC Remote (tethered) shooting via a wireless LAN or wired USB connection. Remote control from a mobile device is also possible.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLossless compressed RAW\u003c\/strong\u003e\u003cbr\u003eThe α1 includes efficient lossless compression in addition to compressed and uncompressed RAW.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNew “Light” JPEG size\u003c\/strong\u003e\u003cbr\u003eA new “Light” JPEG size setting results in smaller files than the “Standard” setting, allowing faster delivery for news and sports photographers who depend on speed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e10-bit HEIF for smoother gradations\u003c\/strong\u003e\u003cbr\u003eHEIF format can deliver smooth 10-bit gradations for more realistic reproduction of skies and portrait subjects. Advanced compression reduces file size for improved workflow efficiency.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge Mobile\u003c\/strong\u003e\u003cbr\u003eImaging Edge Mobile now allows transfer of RAW files and files that use lossless compression. It can also remotely control Touch Tracking and Touch Focus for convenient AF operation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTransfer \u0026amp; Tagging add-on\u003c\/strong\u003e\u003cbr\u003eThe Transfer \u0026amp; Tagging add-on (Ver. 1.3 or later) can automatically covert voice memos attached to image files to text captions, or transfer the files to an FTP server from a mobile device.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRemote Camera Tool\u003c\/strong\u003e\u003cbr\u003eRemotely change camera settings and shoot from a computer connected via LAN cable. A number of refinements for the α1: faster transfer, touch response, dual slot and HEIF support, and more.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge™ Remote, Viewer, and Edit Desktop Apps\u003c\/strong\u003e\u003cbr\u003eElevate your photography with Imaging Edge desktop applications. Use “Remote” to control and monitor shooting live on your PC screen; “Viewer” to quickly preview, rate, and select photos from large image libraries; and “Edit” to develop RAW data into high-quality photos for delivery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge™ Webcam\u003c\/strong\u003e\u003cbr\u003eThe Imaging Edge Webcam application makes it easy to use your Sony camera as a high-quality webcam, with wide compatibility, for impressive live streaming and conferencing.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51796672282923,"sku":"ILCE1\/B","price":6998.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/4ywLULhpzdUAy8Q5btKdg_059a3586-b6a6-4289-bca8-454729165560.jpg?v=1769601340"},{"product_id":"sony-a6400-boitier-seulement","title":"A6400 E-mount camera with APS-C Sensor ILCE-6400 - Body Only","description":"\u003cstrong\u003eInnovation in service to your creativity\u003c\/strong\u003e\u003cbr\u003eUnleash your creative potential with high-level performance and advanced features such as AI-powered Real-time Eye AF; new, high-precision Real-time Tracking; high-speed continuous shooting and 4K HDR (HLG) movie-shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReasons to choose this model\u003c\/strong\u003e\u003cul\u003e\n\u003cli\u003eSpeedy, reliable autofocus\u003c\/li\u003e\n\u003cli\u003eReal-time Eye AF, Real-time Tracking\u003c\/li\u003e\n\u003cli\u003eIncredible image quality\u003c\/li\u003e\n\u003cli\u003e4K movies and pro-level features\u003c\/li\u003e\n\u003cli\u003eSmart operability\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cstrong\u003eReliable AF for great action shots\u003c\/strong\u003e\u003cbr\u003eThe camera's innovative AF quickly and reliably detects the position of the subject and then tracks the subject's motion, keeping it in sharp focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e425 phase-detection AF points\u003c\/strong\u003e\u003cbr\u003eDensely distributed focus points blanket around 84% of the image area, aiding subject capture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e0.02 sec3 AF speed\u003c\/strong\u003e\u003cbr\u003eThe camera's Fast Hybrid AF system combines the best of phase-detection AF and contrast-detection AF.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePersistent tracking ability\u003c\/strong\u003e\u003cbr\u003eWhen subjects are in motion, AF points densely positioned around the subject are activated for accurate tracking.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast continuous shooting with AF\/AE at up to 11fps\u003c\/strong\u003e\u003cbr\u003eNever miss a moment of the action thanks to fast internal processing and a high-capacity buffer memory. Fire off shots at up to 11fps with after-view or 8fps for live-view, with minimal display lag, and take up to around 116 shots in JPEG (Standard) or 46 shots in compressed RAW format in one continuous burst.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSilent continuous shooting at up to 8fps\u003c\/strong\u003e\u003cbr\u003eWhen your shoot calls for absolute quiet, such as when you're photographing a live performance, silent shooting with no shutter noise allows shooting at up to 8fps with AF\/AE tracking, even in AF-C mode, with Real-time Eye AF or with Real-time Tracking, expanding your range of shooting options.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmart subject-tracking\u003c\/strong\u003e\u003cbr\u003eNewly adopted AI-based subject recognition technology processes a vast amount of data to detect and track even rapidly moving subjects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSophisticated eye recognition and tracking\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAccurate eye recognition\u003c\/strong\u003e\u003cbr\u003eEnhanced Real-time Eye AF7 reliably recognizes human faces and focuses precisely on a person's eyes. There's no need for special settings – just press the shutter button.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePersistent eye tracking\u003c\/strong\u003e\u003cbr\u003eWhen AF-C is set, Real-time Eye AF7 maintains a stable focus on a moving subject even when part of the face is hidden, the face is backlit, or the subject is facing downwards. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eChoose your subject's left eye or right eye\u003c\/strong\u003e\u003cbr\u003eNow you can choose Left Eye, Right Eye, or Auto from the menu in advance, leaving you free to pay more attention to composition. These selections can be assigned to custom buttons, allowing you to quickly toggle between choices while mid-shoot. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePersistent tracking for subjects on the move\u003cbr\u003e\u003cbr\u003eReal-time Tracking8 reliably maintains focus\u003c\/strong\u003e\u003cbr\u003eFor sporting events and other situations where your subjects are moving quickly, keeping them in constant focus can make all the difference between catching an important, dramatic moment or missing it.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA new subject-recognition algorithm holds onto moving subjects\u003c\/strong\u003e\u003cbr\u003eA newly developed subject recognition algorithm processes spatial information based on color, subject distance (depth), pattern (brightness), and face and eye information at high speed in real time.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSeamless transitions from body to face and eye tracking\u003c\/strong\u003e\u003cbr\u003eWhen shooting a distant person in motion, the tracking system captures the whole body, and the focus area will seamlessly change between the face and the eyes according to the condition of the subject. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSimply touch and track\u003c\/strong\u003e\u003cbr\u003eOnce Touch Tracking is set in the menu, select your subject simply by touching the monitor. For either stills or movies, the camera will begin to auto-track the subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnjoy beautiful, remarkably detailed images\u003c\/strong\u003e\u003cbr\u003eThanks to the large sensor and the latest image-processing engine, you can shoot whatever you encounter in your everyday life, with beautifully crisp and clear images and natural colors, even in low-light settings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA 24.2 megapixel sensor plus enhanced image processing engine\u003c\/strong\u003e\u003cbr\u003eThe APS-C sensor features copper wiring and enhanced circuit processing that aid in boosting light collection efficiency. In conjunction with the image processing engine, this helps achieve superior image resolution and more natural depiction of textures.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCleaner images even in dim light\u003c\/strong\u003e\u003cbr\u003eImproved noise suppression has led to cleaner image quality, even in dark scenes where high-sensitivity shooting is required. The native ISO sensitivity has increased to a maximum ISO 32000 (with expanded ISO sensitivity at a maximum ISO 102400 for stills). Noise reduction is particularly effective in the frequently used medium-to-high sensitivity range.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural-looking images that match what you see\u003c\/strong\u003e\u003cbr\u003eImage-processing algorithms inherited from full-frame cameras have led the way to more lifelike color reproduction. Human skin tones look more natural, and reproduction of plant colors has also been improved.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K movies and pro-level features\u003cbr\u003eCreative movie production\u003c\/strong\u003e\u003cbr\u003eFrom full-pixel readout without pixel binning enabling high-resolution 4K movie recording to HDR (HLG)2 and S-Log\/S-Gamut10 options and Slow \u0026amp; Quick Motion recording11, the α6400 is loaded with advanced capabilities to support your movie-making creativity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-resolution 4K recording\u003c\/strong\u003e\u003cbr\u003eSuper 35 mm format recording with 2.4x12 oversampling results in 4K movies (QFHD: 3840 x 2160) with extraordinary image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Hybrid AF for movies\u003c\/strong\u003e\u003cbr\u003eSmooth, steady focus is in your control with high-performance AF tracking.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Log and HLG\u003c\/strong\u003e\u003cbr\u003eThe camera provides a variety of options for picture profiles, including S-Log and HDR (HLG)\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreate time-lapse movies\u003c\/strong\u003e\u003cbr\u003eNewly introduced interval shooting, which is continuous shooting with a pause of 1-60 seconds between still shots, can be carried out within the camera. This can then be used to create time-lapse movies13 on a PC using the Viewer app from the Imaging EdgeTM desktop applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVlog with useful features\u003c\/strong\u003e\u003cbr\u003eIf you're shooting vlogs, the 180-degree tiltable LCD monitor is useful for framing your own shots. For sound recording, in addition to the external microphone jack there is also an optional XLR adapter (available separately) to facilitate the use of pro-level microphones to give you better audio quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTake advantage of various movie functions\u003c\/strong\u003e\u003cbr\u003eMovies in slow motion (up to 5x) and quick motion (up to 60x)11 can be recorded in the camera, without post-processing on a PC. Alternatively, 120fps high-speed shooting1 of Full HD video can be used to create high-quality slow-motion footage in post-production. Proxy movie recording allows easier editing and previewing, and Photo Capture lets you extract stills from recorded movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA high-resolution LCD monitor with handy touch-screen functions\u003c\/strong\u003e\u003cbr\u003eThe 3.0-type, 180-degree tiltable LCD screen does more than just display the scene in front of you -- it gives you quick control over a number of the camera's functions, with a variety of intuitive touch operations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch Pad provides smooth focus-area selection\u003c\/strong\u003e\u003cbr\u003eThe Touch Pad function allows you to smoothly move the current focus position while you're looking through the viewfinder. 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The camera will instantly lock onto the target subject and keep it in constant focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSet up your camera just the way you like\u003c\/strong\u003e\u003cbr\u003eAn array of customization features, inherited from full-frame models, gives you greater flexibility and control over how your camera operates.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomized buttons put frequent operations at your fingertips\u003c\/strong\u003e\u003cbr\u003eEach of the camera's eight keys and controls can be assigned to any of 89 functions and operations, with different operations depending on whether you're shooting still images or movies, or in replay mode. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMy Menu and My Dial features put you in control\u003c\/strong\u003e\u003cbr\u003eMy Dial lets you assign frequently used functions to the control dial and control wheel for faster access when you're shooting. My Menu allows registration of up to 30 different menu items for quick access to menu items you use often.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVisualized setup screen for customization\u003c\/strong\u003e\u003cbr\u003eOn the custom settings screen, an illustration showing the camera's operable components shows you at a glance which button or switch you're assigning. When you're setting up the function menu, you can view the structure of the actual function screen.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge desktop applications\u003c\/strong\u003e\u003cbr\u003eElevate your photography with the Imaging Edge desktop applications. Use “Remote” to control and monitor shooting live on your PC screen; “Viewer” to quickly preview, rate, and select photos from large image libraries; and “Edit” to develop RAW data into high-quality photos for delivery. Get the best from Sony RAW files, and manage your productions more efficiently.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCapture One for Sony\u003c\/strong\u003e\u003cbr\u003eCapture One Express (for Sony) is a free award-winning editing software that provides RAW development, easy management and powerful editing tools. Capture One Pro (for Sony) can be bought for even more editing tools and tethered shooting capability.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51796685390123,"sku":"ILCE6400\/B","price":1048.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/cXm5zJVQ73kAiSZiBEx6fQ_97c70a3f-5d92-455e-9812-0e478056ed14.jpg?v=1769601388"},{"product_id":"sony-a6400-avec-objectif-e-pz-16-50mm-f3-5-5-6-oss","title":"Sony A6400 avec Objectif E PZ 16-50mm F3.5–5.6 OSS II","description":"\u003cstrong\u003eInnovation in service to your creativity\u003c\/strong\u003e\u003cbr\u003eUnleash your creative potential with high-level performance and advanced features such as AI-powered Real-time Eye AF; new, high-precision Real-time Tracking; high-speed continuous shooting and 4K HDR (HLG) movie-shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReasons to choose this model\u003c\/strong\u003e\u003cul\u003e\n\u003cli\u003eSpeedy, reliable autofocus\u003c\/li\u003e\n\u003cli\u003eReal-time Eye AF, Real-time Tracking\u003c\/li\u003e\n\u003cli\u003eIncredible image quality\u003c\/li\u003e\n\u003cli\u003e4K movies and pro-level features\u003c\/li\u003e\n\u003cli\u003eSmart operability\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cstrong\u003eReliable AF for great action shots\u003c\/strong\u003e\u003cbr\u003eThe camera's innovative AF quickly and reliably detects the position of the subject and then tracks the subject's motion, keeping it in sharp focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e425 phase-detection AF points\u003c\/strong\u003e\u003cbr\u003eDensely distributed focus points blanket around 84% of the image area, aiding subject capture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e0.02 sec3 AF speed\u003c\/strong\u003e\u003cbr\u003eThe camera's Fast Hybrid AF system combines the best of phase-detection AF and contrast-detection AF.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePersistent tracking ability\u003c\/strong\u003e\u003cbr\u003eWhen subjects are in motion, AF points densely positioned around the subject are activated for accurate tracking.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast continuous shooting with AF\/AE at up to 11fps\u003c\/strong\u003e\u003cbr\u003eNever miss a moment of the action thanks to fast internal processing and a high-capacity buffer memory. Fire off shots at up to 11fps with after-view or 8fps for live-view, with minimal display lag, and take up to around 116 shots in JPEG (Standard) or 46 shots in compressed RAW format in one continuous burst.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSilent continuous shooting at up to 8fps\u003c\/strong\u003e\u003cbr\u003eWhen your shoot calls for absolute quiet, such as when you're photographing a live performance, silent shooting with no shutter noise allows shooting at up to 8fps with AF\/AE tracking, even in AF-C mode, with Real-time Eye AF or with Real-time Tracking, expanding your range of shooting options.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmart subject-tracking\u003c\/strong\u003e\u003cbr\u003eNewly adopted AI-based subject recognition technology processes a vast amount of data to detect and track even rapidly moving subjects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSophisticated eye recognition and tracking\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAccurate eye recognition\u003c\/strong\u003e\u003cbr\u003eEnhanced Real-time Eye AF7 reliably recognizes human faces and focuses precisely on a person's eyes. There's no need for special settings – just press the shutter button.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePersistent eye tracking\u003c\/strong\u003e\u003cbr\u003eWhen AF-C is set, Real-time Eye AF7 maintains a stable focus on a moving subject even when part of the face is hidden, the face is backlit, or the subject is facing downwards. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eChoose your subject's left eye or right eye\u003c\/strong\u003e\u003cbr\u003eNow you can choose Left Eye, Right Eye, or Auto from the menu in advance, leaving you free to pay more attention to composition. These selections can be assigned to custom buttons, allowing you to quickly toggle between choices while mid-shoot. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePersistent tracking for subjects on the move\u003cbr\u003e\u003cbr\u003eReal-time Tracking8 reliably maintains focus\u003c\/strong\u003e\u003cbr\u003eFor sporting events and other situations where your subjects are moving quickly, keeping them in constant focus can make all the difference between catching an important, dramatic moment or missing it.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA new subject-recognition algorithm holds onto moving subjects\u003c\/strong\u003e\u003cbr\u003eA newly developed subject recognition algorithm processes spatial information based on color, subject distance (depth), pattern (brightness), and face and eye information at high speed in real time.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSeamless transitions from body to face and eye tracking\u003c\/strong\u003e\u003cbr\u003eWhen shooting a distant person in motion, the tracking system captures the whole body, and the focus area will seamlessly change between the face and the eyes according to the condition of the subject. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSimply touch and track\u003c\/strong\u003e\u003cbr\u003eOnce Touch Tracking is set in the menu, select your subject simply by touching the monitor. For either stills or movies, the camera will begin to auto-track the subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnjoy beautiful, remarkably detailed images\u003c\/strong\u003e\u003cbr\u003eThanks to the large sensor and the latest image-processing engine, you can shoot whatever you encounter in your everyday life, with beautifully crisp and clear images and natural colors, even in low-light settings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA 24.2 megapixel sensor plus enhanced image processing engine\u003c\/strong\u003e\u003cbr\u003eThe APS-C sensor features copper wiring and enhanced circuit processing that aid in boosting light collection efficiency. In conjunction with the image processing engine, this helps achieve superior image resolution and more natural depiction of textures.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCleaner images even in dim light\u003c\/strong\u003e\u003cbr\u003eImproved noise suppression has led to cleaner image quality, even in dark scenes where high-sensitivity shooting is required. The native ISO sensitivity has increased to a maximum ISO 32000 (with expanded ISO sensitivity at a maximum ISO 102400 for stills). Noise reduction is particularly effective in the frequently used medium-to-high sensitivity range.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural-looking images that match what you see\u003c\/strong\u003e\u003cbr\u003eImage-processing algorithms inherited from full-frame cameras have led the way to more lifelike color reproduction. Human skin tones look more natural, and reproduction of plant colors has also been improved.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K movies and pro-level features\u003cbr\u003eCreative movie production\u003c\/strong\u003e\u003cbr\u003eFrom full-pixel readout without pixel binning enabling high-resolution 4K movie recording to HDR (HLG)2 and S-Log\/S-Gamut10 options and Slow \u0026amp; Quick Motion recording11, the α6400 is loaded with advanced capabilities to support your movie-making creativity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-resolution 4K recording\u003c\/strong\u003e\u003cbr\u003eSuper 35 mm format recording with 2.4x12 oversampling results in 4K movies (QFHD: 3840 x 2160) with extraordinary image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Hybrid AF for movies\u003c\/strong\u003e\u003cbr\u003eSmooth, steady focus is in your control with high-performance AF tracking.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Log and HLG\u003c\/strong\u003e\u003cbr\u003eThe camera provides a variety of options for picture profiles, including S-Log and HDR (HLG)\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreate time-lapse movies\u003c\/strong\u003e\u003cbr\u003eNewly introduced interval shooting, which is continuous shooting with a pause of 1-60 seconds between still shots, can be carried out within the camera. This can then be used to create time-lapse movies13 on a PC using the Viewer app from the Imaging EdgeTM desktop applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVlog with useful features\u003c\/strong\u003e\u003cbr\u003eIf you're shooting vlogs, the 180-degree tiltable LCD monitor is useful for framing your own shots. For sound recording, in addition to the external microphone jack there is also an optional XLR adapter (available separately) to facilitate the use of pro-level microphones to give you better audio quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTake advantage of various movie functions\u003c\/strong\u003e\u003cbr\u003eMovies in slow motion (up to 5x) and quick motion (up to 60x)11 can be recorded in the camera, without post-processing on a PC. Alternatively, 120fps high-speed shooting1 of Full HD video can be used to create high-quality slow-motion footage in post-production. Proxy movie recording allows easier editing and previewing, and Photo Capture lets you extract stills from recorded movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA high-resolution LCD monitor with handy touch-screen functions\u003c\/strong\u003e\u003cbr\u003eThe 3.0-type, 180-degree tiltable LCD screen does more than just display the scene in front of you -- it gives you quick control over a number of the camera's functions, with a variety of intuitive touch operations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch Pad provides smooth focus-area selection\u003c\/strong\u003e\u003cbr\u003eThe Touch Pad function allows you to smoothly move the current focus position while you're looking through the viewfinder. Simply slide your finger across the monitor until you find the desired point you want to focus on.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch Focus and Touch Shutter\u003c\/strong\u003e\u003cbr\u003eWhen you want to shift the focus, even to the periphery of the frame, Touch Focus does it with a simple touch to the monitor. With Touch Shutter, you can set the focus and trip the shutter with a single touch.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch Tracking turns on Real-time Tracking at any time\u003c\/strong\u003e\u003cbr\u003eWith the Touch Tracking function you can simply touch the monitor to activate Real-time Tracking for either stills or movies. The camera will instantly lock onto the target subject and keep it in constant focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSet up your camera just the way you like\u003c\/strong\u003e\u003cbr\u003eAn array of customization features, inherited from full-frame models, gives you greater flexibility and control over how your camera operates.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomized buttons put frequent operations at your fingertips\u003c\/strong\u003e\u003cbr\u003eEach of the camera's eight keys and controls can be assigned to any of 89 functions and operations, with different operations depending on whether you're shooting still images or movies, or in replay mode. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMy Menu and My Dial features put you in control\u003c\/strong\u003e\u003cbr\u003eMy Dial lets you assign frequently used functions to the control dial and control wheel for faster access when you're shooting. My Menu allows registration of up to 30 different menu items for quick access to menu items you use often.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVisualized setup screen for customization\u003c\/strong\u003e\u003cbr\u003eOn the custom settings screen, an illustration showing the camera's operable components shows you at a glance which button or switch you're assigning. When you're setting up the function menu, you can view the structure of the actual function screen.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge desktop applications\u003c\/strong\u003e\u003cbr\u003eElevate your photography with the Imaging Edge desktop applications. Use “Remote” to control and monitor shooting live on your PC screen; “Viewer” to quickly preview, rate, and select photos from large image libraries; and “Edit” to develop RAW data into high-quality photos for delivery. Get the best from Sony RAW files, and manage your productions more efficiently.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCapture One for Sony\u003c\/strong\u003e\u003cbr\u003eCapture One Express (for Sony) is a free award-winning editing software that provides RAW development, easy management and powerful editing tools. Capture One Pro (for Sony) can be bought for even more editing tools and tethered shooting capability.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51796688601387,"sku":"ILCE6400KB","price":1148.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/hfdlubffr043fPr1Z7GgVQ_34929baa-64a5-465a-a65d-7e08f8e7baeb.jpg?v=1769601412"},{"product_id":"sony-a6400-avec-objectif-e-18-135mm-f3-5-5-6-oss","title":"A6400 E-mount camera with APS-C Sensor ILCE-6400 with E 18-135mm F3.5-5.6 OSS Lens","description":"\u003cstrong\u003eInnovation in service to your creativity\u003c\/strong\u003e\u003cbr\u003eUnleash your creative potential with high-level performance and advanced features such as AI-powered Real-time Eye AF; new, high-precision Real-time Tracking; high-speed continuous shooting and 4K HDR (HLG) movie-shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReasons to choose this model\u003c\/strong\u003e\u003cul\u003e\n\u003cli\u003eSpeedy, reliable autofocus\u003c\/li\u003e\n\u003cli\u003eReal-time Eye AF, Real-time Tracking\u003c\/li\u003e\n\u003cli\u003eIncredible image quality\u003c\/li\u003e\n\u003cli\u003e4K movies and pro-level features\u003c\/li\u003e\n\u003cli\u003eSmart operability\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cstrong\u003eReliable AF for great action shots\u003c\/strong\u003e\u003cbr\u003eThe camera's innovative AF quickly and reliably detects the position of the subject and then tracks the subject's motion, keeping it in sharp focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e425 phase-detection AF points\u003c\/strong\u003e\u003cbr\u003eDensely distributed focus points blanket around 84% of the image area, aiding subject capture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e0.02 sec3 AF speed\u003c\/strong\u003e\u003cbr\u003eThe camera's Fast Hybrid AF system combines the best of phase-detection AF and contrast-detection AF.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePersistent tracking ability\u003c\/strong\u003e\u003cbr\u003eWhen subjects are in motion, AF points densely positioned around the subject are activated for accurate tracking.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast continuous shooting with AF\/AE at up to 11fps\u003c\/strong\u003e\u003cbr\u003eNever miss a moment of the action thanks to fast internal processing and a high-capacity buffer memory. Fire off shots at up to 11fps with after-view or 8fps for live-view, with minimal display lag, and take up to around 116 shots in JPEG (Standard) or 46 shots in compressed RAW format in one continuous burst.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSilent continuous shooting at up to 8fps\u003c\/strong\u003e\u003cbr\u003eWhen your shoot calls for absolute quiet, such as when you're photographing a live performance, silent shooting with no shutter noise allows shooting at up to 8fps with AF\/AE tracking, even in AF-C mode, with Real-time Eye AF or with Real-time Tracking, expanding your range of shooting options.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmart subject-tracking\u003c\/strong\u003e\u003cbr\u003eNewly adopted AI-based subject recognition technology processes a vast amount of data to detect and track even rapidly moving subjects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSophisticated eye recognition and tracking\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAccurate eye recognition\u003c\/strong\u003e\u003cbr\u003eEnhanced Real-time Eye AF7 reliably recognizes human faces and focuses precisely on a person's eyes. There's no need for special settings – just press the shutter button.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePersistent eye tracking\u003c\/strong\u003e\u003cbr\u003eWhen AF-C is set, Real-time Eye AF7 maintains a stable focus on a moving subject even when part of the face is hidden, the face is backlit, or the subject is facing downwards. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eChoose your subject's left eye or right eye\u003c\/strong\u003e\u003cbr\u003eNow you can choose Left Eye, Right Eye, or Auto from the menu in advance, leaving you free to pay more attention to composition. These selections can be assigned to custom buttons, allowing you to quickly toggle between choices while mid-shoot. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePersistent tracking for subjects on the move\u003cbr\u003e\u003cbr\u003eReal-time Tracking8 reliably maintains focus\u003c\/strong\u003e\u003cbr\u003eFor sporting events and other situations where your subjects are moving quickly, keeping them in constant focus can make all the difference between catching an important, dramatic moment or missing it.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA new subject-recognition algorithm holds onto moving subjects\u003c\/strong\u003e\u003cbr\u003eA newly developed subject recognition algorithm processes spatial information based on color, subject distance (depth), pattern (brightness), and face and eye information at high speed in real time.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSeamless transitions from body to face and eye tracking\u003c\/strong\u003e\u003cbr\u003eWhen shooting a distant person in motion, the tracking system captures the whole body, and the focus area will seamlessly change between the face and the eyes according to the condition of the subject. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSimply touch and track\u003c\/strong\u003e\u003cbr\u003eOnce Touch Tracking is set in the menu, select your subject simply by touching the monitor. For either stills or movies, the camera will begin to auto-track the subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnjoy beautiful, remarkably detailed images\u003c\/strong\u003e\u003cbr\u003eThanks to the large sensor and the latest image-processing engine, you can shoot whatever you encounter in your everyday life, with beautifully crisp and clear images and natural colors, even in low-light settings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA 24.2 megapixel sensor plus enhanced image processing engine\u003c\/strong\u003e\u003cbr\u003eThe APS-C sensor features copper wiring and enhanced circuit processing that aid in boosting light collection efficiency. In conjunction with the image processing engine, this helps achieve superior image resolution and more natural depiction of textures.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCleaner images even in dim light\u003c\/strong\u003e\u003cbr\u003eImproved noise suppression has led to cleaner image quality, even in dark scenes where high-sensitivity shooting is required. The native ISO sensitivity has increased to a maximum ISO 32000 (with expanded ISO sensitivity at a maximum ISO 102400 for stills). Noise reduction is particularly effective in the frequently used medium-to-high sensitivity range.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural-looking images that match what you see\u003c\/strong\u003e\u003cbr\u003eImage-processing algorithms inherited from full-frame cameras have led the way to more lifelike color reproduction. Human skin tones look more natural, and reproduction of plant colors has also been improved.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K movies and pro-level features\u003cbr\u003eCreative movie production\u003c\/strong\u003e\u003cbr\u003eFrom full-pixel readout without pixel binning enabling high-resolution 4K movie recording to HDR (HLG)2 and S-Log\/S-Gamut10 options and Slow \u0026amp; Quick Motion recording11, the α6400 is loaded with advanced capabilities to support your movie-making creativity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-resolution 4K recording\u003c\/strong\u003e\u003cbr\u003eSuper 35 mm format recording with 2.4x12 oversampling results in 4K movies (QFHD: 3840 x 2160) with extraordinary image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Hybrid AF for movies\u003c\/strong\u003e\u003cbr\u003eSmooth, steady focus is in your control with high-performance AF tracking.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Log and HLG\u003c\/strong\u003e\u003cbr\u003eThe camera provides a variety of options for picture profiles, including S-Log and HDR (HLG)\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreate time-lapse movies\u003c\/strong\u003e\u003cbr\u003eNewly introduced interval shooting, which is continuous shooting with a pause of 1-60 seconds between still shots, can be carried out within the camera. This can then be used to create time-lapse movies13 on a PC using the Viewer app from the Imaging EdgeTM desktop applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVlog with useful features\u003c\/strong\u003e\u003cbr\u003eIf you're shooting vlogs, the 180-degree tiltable LCD monitor is useful for framing your own shots. For sound recording, in addition to the external microphone jack there is also an optional XLR adapter (available separately) to facilitate the use of pro-level microphones to give you better audio quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTake advantage of various movie functions\u003c\/strong\u003e\u003cbr\u003eMovies in slow motion (up to 5x) and quick motion (up to 60x)11 can be recorded in the camera, without post-processing on a PC. Alternatively, 120fps high-speed shooting1 of Full HD video can be used to create high-quality slow-motion footage in post-production. Proxy movie recording allows easier editing and previewing, and Photo Capture lets you extract stills from recorded movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA high-resolution LCD monitor with handy touch-screen functions\u003c\/strong\u003e\u003cbr\u003eThe 3.0-type, 180-degree tiltable LCD screen does more than just display the scene in front of you -- it gives you quick control over a number of the camera's functions, with a variety of intuitive touch operations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch Pad provides smooth focus-area selection\u003c\/strong\u003e\u003cbr\u003eThe Touch Pad function allows you to smoothly move the current focus position while you're looking through the viewfinder. Simply slide your finger across the monitor until you find the desired point you want to focus on.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch Focus and Touch Shutter\u003c\/strong\u003e\u003cbr\u003eWhen you want to shift the focus, even to the periphery of the frame, Touch Focus does it with a simple touch to the monitor. With Touch Shutter, you can set the focus and trip the shutter with a single touch.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch Tracking turns on Real-time Tracking at any time\u003c\/strong\u003e\u003cbr\u003eWith the Touch Tracking function you can simply touch the monitor to activate Real-time Tracking for either stills or movies. The camera will instantly lock onto the target subject and keep it in constant focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSet up your camera just the way you like\u003c\/strong\u003e\u003cbr\u003eAn array of customization features, inherited from full-frame models, gives you greater flexibility and control over how your camera operates.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomized buttons put frequent operations at your fingertips\u003c\/strong\u003e\u003cbr\u003eEach of the camera's eight keys and controls can be assigned to any of 89 functions and operations, with different operations depending on whether you're shooting still images or movies, or in replay mode. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMy Menu and My Dial features put you in control\u003c\/strong\u003e\u003cbr\u003eMy Dial lets you assign frequently used functions to the control dial and control wheel for faster access when you're shooting. My Menu allows registration of up to 30 different menu items for quick access to menu items you use often.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVisualized setup screen for customization\u003c\/strong\u003e\u003cbr\u003eOn the custom settings screen, an illustration showing the camera's operable components shows you at a glance which button or switch you're assigning. When you're setting up the function menu, you can view the structure of the actual function screen.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge desktop applications\u003c\/strong\u003e\u003cbr\u003eElevate your photography with the Imaging Edge desktop applications. Use “Remote” to control and monitor shooting live on your PC screen; “Viewer” to quickly preview, rate, and select photos from large image libraries; and “Edit” to develop RAW data into high-quality photos for delivery. Get the best from Sony RAW files, and manage your productions more efficiently.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCapture One for Sony\u003c\/strong\u003e\u003cbr\u003eCapture One Express (for Sony) is a free award-winning editing software that provides RAW development, easy management and powerful editing tools. Capture One Pro (for Sony) can be bought for even more editing tools and tethered shooting capability.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51796691812651,"sku":"ILCE6400M\/B","price":1548.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/J-GHLdWzt7toR9-TWLH0aQ_6dca0210-64bc-4b9d-a176-4838d74ab2d5.jpg?v=1769601417"},{"product_id":"sony-alpha-a7c-ii-boitier-argent","title":"Alpha a7C II Full-frame Interchangeable Lens Hybrid Camera - Body Only","description":"\u003cstrong\u003eFor stills, movies, and the creator in you\u003c\/strong\u003e\u003cbr\u003eCompact and lightweight, the α7C II is the full-frame camera that serious creators have been waiting for. Packed with cutting-edge capture technology for both still and movies, it’s the essential tool for capturing the world the way you want to.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAT A GLANCE\u003c\/strong\u003e\u003cbr\u003eAll your favorite features in the box\u003cul\u003e\n\u003cli\u003eBig vision wherever you go\u003c\/li\u003e\n\u003cli\u003eHigh performance movie making\u003c\/li\u003e\n\u003cli\u003eSmarter, faster AF\u003c\/li\u003e\n\u003cli\u003eDesigned for ease of use\u003c\/li\u003e\n\u003cli\u003eBroad connectivity\u003c\/li\u003e\n\u003c\/ul\u003e\u003cstrong\u003eFull-frame CMOS image sensor with 33.0 effective megapixels\u003c\/strong\u003e\u003cbr\u003eDelivering outstanding performance and excellent image quality for both stills and movies, the α7C II's new 33.0 megapixel Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity from ISO 100 to ISO 512002, low noise, and highly accurate color reproduction\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced BIONZ XR™ engine\u003c\/strong\u003e\u003cbr\u003eThe advanced BIONZ XR processing engine delivers up to eight times more processing power than its predecessor. It minimizes processing latency while boosting movie and still image processing power, achieving natural gradations, realistic color, low noise, superior image quality and fast menu response.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and color\u003c\/strong\u003e\u003cbr\u003eEmploying the latest processing engine combined with an advanced AE algorithm, the α7C II can detect the skin area of faces and adjust exposure accordingly for both stills and movies. It achieves consistent exposure control even in challenging shooting conditions when the subject is backlit, in shadows or direct sunlight, or not directly facing the camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRealize your vision with Creative Look\u003c\/strong\u003e\u003cbr\u003eSet the visual mood with Creative Look, which offers 10 customizable presets so you can capture the world the way you want. Either use the presets as they are or adjust eight parameters, including contrast, saturation, and shadows4, to create shareable stills and movies in-camera without the need for post-production editing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSelectable RAW image sizes and quality\u003c\/strong\u003e\u003cbr\u003eLossless RAW image compression provides efficient compression for smaller file sizes with no loss in image quality, enabling the camera to shoot up to 27 frames in continuous bursts. There are three lossless-compression image sizes (S\/M\/L) to suit any application, and a Light image quality selection that generates less data is provided for JPEG and HEIF images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced optical 5-axis image stabilization\u003c\/strong\u003e\u003cbr\u003eEnjoy even more stable handheld shooting for stills, thanks to the α7C II’s high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms that effectively compensate for up to 7.0-steps5 of camera shake. Compatible lenses with built-in image stabilization6 combine with improved synchronization between the body and lens to make framing easier even at telephoto focal lengths that can otherwise cause a large amount of blur.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMore than 70 E-mount lenses offer boundless creativity\u003c\/strong\u003e\u003cbr\u003eThe α7C II is compatible with Sony's extensive lineup of optically advanced E-mount lenses, including the G Master™ series that blends breathtaking resolution with exquisite bokeh, and the G Lens™ series with excellent image quality and smooth bokeh. Compact and lightweight, these lenses offer a wide range of photographic and videographic applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe technology to bring your creative vision to life\u003c\/strong\u003e\u003cbr\u003eEnjoy high-quality movie recording capabilities no matter when or where you're shooting. The α7C II offers 4K 60p\/50p movie capture, S-Cinetone™ for a cinematic look straight out of the camera, and Log shooting for flexible post processing, all within a remarkably compact, lightweight body that's compatible with gimbal or drone-mounted shooting.\u003cbr\u003e\u003cbr\u003eOutstanding 4K movie recording up to 60p\/50p\u003cbr\u003eThe α7C II offers 4K 60p\/50p movie capture with full pixel readout and no pixel binning, taking advantage of the latest BIONZ XR processing engine and its wide dynamic range to produce exceptionally smooth images of fast-moving subjects. When recording 4K movies at 30p, full-frame 7K oversampling delivers 4K with enhanced clarity and detail.\u003cbr\u003e\u003cbr\u003eS-Cinetone™ to easily create a cinematic look\u003cbr\u003eUtilizing the same color science from Sony's highly regarded Cinema Line, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin tones, plus soft colors and gorgeous highlights.\u003cbr\u003e\u003cbr\u003eAdvanced movie recording for simpler post-production\u003cbr\u003eIn-camera 10-bit 4:2:2 recording is available when using Long GOP or All-Intra compression9, making it possible to color grade for fuller, more natural gradations while generally providing greater editing freedom.\u003cbr\u003e\u003cbr\u003eLog recording for powerful creative possibilities\u003cbr\u003eThe α7C II boasts an S-Log gamma curve that emphasizes gradation characteristics from shadows to mid-grey (18% grey), achieving 14+ stops of latitude10. S-Gamut and S-Gamut.Cine color gamut settings are also provided. You can apply a custom LUT (Look Up Table) with a Log gamma curve to preview how the footage will look in post-production, or to even record footage conveniently with a PP LUT already applied.\u003cbr\u003e\u003cbr\u003eActive Mode image stabilization supports handheld movie shooting\u003cbr\u003eActive Mode provides enhanced image stabilization for handheld shooting. A precision image stabilization unit, advanced gyro sensors, and an optimized image stabilization algorithm work together for exceedingly smooth, stable movie footage. In addition to this in-body stabilization, compatible lenses with their own built-in image stabilization coordinate with the camera body for highly effective control, enabling handheld telephoto shots with greater clarity.\u003cbr\u003e\u003cbr\u003eStay focused with Real-time Tracking\u003cbr\u003eSelect a subject and let Real-time Tracking do the work for you — the camera automatically detects and tracks the subject, keeping the focus with a high level of accuracy.\u003cbr\u003e\u003cbr\u003eBreathing compensation for consistent angle of view\u003cbr\u003eWith the breathing compensation function turned on, the α7C II employs Sony's original Clear Image Zoom technology to suppress focus breathing, allowing you to shoot movies with more stable images. Breathing metadata can also be used with the advanced breathing compensation capabilities of the latest Catalyst Browse\/Prepare Plugin software during post-production.\u003cbr\u003e\u003cbr\u003eMetadata facilitates editing workflow\u003cbr\u003eMetadata embedded in recorded footage can be used by Sony's Catalyst Browse\/Prepare\/Prepare Plugin software, significantly speeding up post-production. Shot marks can be easily added to clips during or after recording to mark favorite scenes, allowing you to quickly locate them during playback in the camera or editing with compatible software.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmarter, faster AF\u003c\/strong\u003e\u003cbr\u003eAI processing unit for advanced subject recognition\u003cbr\u003eThe α7C II is equipped with an AI processing unit specifically dedicated to processing significant amounts of data, enabling more accurate recognition of subjects and recognition of a wider range of subject types.\u003cbr\u003e\u003cbr\u003eHuman pose estimation for accurate subject recognition\u003cbr\u003eWith its innovative AI processing unit, the α7C II can accurately recognize human movement, achieving significant improvement in human eye recognition. Its human pose estimation technology uses a skeleton-based model, enabling it to recognize not just eyes, but also body and head positions with high precision, so it can even lock onto and track a subject facing away from the camera or with their face partially obscured.\u003cbr\u003e\u003cbr\u003eReliable recognition of a wider range of subjects\u003cbr\u003eThe α7C II features a powerful AI processing unit, capable of human, animal, bird, insect, car\/train and airplane recognition. Animal recognition now recognizes the eyes of some grazing and small animals, in addition to the eyes and heads of dogs, cats and similarly featured animals. It can even recognize these animals when their eyes are obscured from view. The camera also comes with bird recognition, enabling it to pinpoint the eyes of a variety of bird types as well as recognizing birds' heads and bodies.\u003cbr\u003e\u003cbr\u003eTenacious Real-time Tracking\u003cbr\u003eThe α7C II boasts greatly improved AI-based subject recognition, offering higher tracking reliability in a wider range of shooting situations. Specify a subject and half-press the shutter button to get the camera to start tracking, leaving you free to concentrate on framing and composition.\u003cbr\u003e\u003cbr\u003eAI-based Auto Framing for movies\u003cbr\u003eUsing AI-based subject recognition technology, the Auto Framing feature automatically crops for optimum framing when shooting movies. Even when the camera is mounted on a tripod, the framing is continually adjusted so that the recorded footage looks like the subject was being followed by a camera operator. Accurate tracking is possible even when the camera is being operated remotely via the Creators' App17 on a smartphone.\u003cbr\u003e\u003cbr\u003eShooting responsibly when using face registration\u003cbr\u003eThe face registration feature involves the use of biometric data. You are responsible for your collection and use of such data, and compliance with applicable local law. For more details, please visit the website below.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDesigned for ease of use\u003c\/strong\u003e\u003cbr\u003eHigh dot-density electronic viewfinder for clear display\u003cbr\u003eA 2.36 million-dot (approx.) XGA OLED electronic viewfinder with 0.70x magnification delivers high resolution and contrast for bright, clear viewing, even in bright sunlight. The finder frame rate can be set to [High] (120 fps), twice the normal frame rate, for a smooth viewfinder image with minimal display motion blur when tracking and shooting moving subjects.\u003cbr\u003e\u003cbr\u003eIntuitive touch control menus\u003cbr\u003eSimply swipe in from the left or right edge of the shooting display to reveal touch icons that allow quick changes to the shooting mode and more. You can now long-press menu items to register them to My Menu for quick access as needed, making the camera even more easily customizable.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBroad connectivity\u003c\/strong\u003e\u003cbr\u003eStable smartphone connectivity\u003cbr\u003eConnection stability when transferring images from the camera to the Creators’ App mobile application on a smartphone has been greatly improved. Transfers continue in the background even if the smartphone display sleeps or a different app is launched Workflow from shooting to sharing has been notably improved overall.\u003cbr\u003e\u003cbr\u003eStream top-quality live content\u003cbr\u003eConnected to a personal computer or smartphone via USB, the α7C II can function as a 4K (2160) webcam. Large-aperture lenses, narrow depth of field, and bokeh can be used to create striking images, and advanced AF functions such as Eye AF support online meetings and leave streaming events.\u003cbr\u003e\u003cbr\u003eCreators’ Cloud Platform\u003cbr\u003eCreators’ Cloud is a platform that supports creative work from shooting to production by combining advanced Sony camera technology with cloud-based AI. It’s also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps that provide efficient solutions for integrating cameras with shooting and production apps and services\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnvironmentally-minded\u003c\/strong\u003e\u003cbr\u003eSony’s Road to Zero Plan\u003cbr\u003eSony’s 2010 “Road to Zero” environmental plan has a zero environmental footprint as its goal, with our Green Management 2025 plan defining intermediate targets. Measures have been taken to reduce the environmental footprint of the α7C II at every stage of its life cycle, from product development, through supply chain production, and packaging.\u003cbr\u003e\u003cbr\u003eRecycled materials in cameras and digital camera products\u003cbr\u003eOnly recyclable resources are used in our repeatedly recyclable, durable, high quality SORPLAS™ material, SORPLAS and other recyclable materials are used in camera bodies as much as possible, reducing stress on the environment without compromising performance or functionality in any way.\u003cbr\u003e\u003cbr\u003eAccessible technology on α cameras\u003cbr\u003eSony's α cameras are equipped with a number of accessibility features so that as many people as possible can utilize and enjoy our technology. For example, the screen reader function reads text on the menu screens aloud, with volume and reading speed adjustable as needed.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51796954906923,"sku":"ILCE7CM2S","price":2598.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/MbUWIlCa1ICiLfZ_5gcMBw_772873de-0890-455b-a426-eb189de7f98e.jpg?v=1769601476"},{"product_id":"sony-alpha-a7c-ii-kit-28-60-4-5-6-argent","title":"Alpha a7C II Full-frame Interchangeable Lens Hybrid Camera with FE 28-60mm F4-5.6 Lens","description":"\u003cstrong\u003eFor stills, movies, and the creator in you\u003c\/strong\u003e\u003cbr\u003eCompact and lightweight, the α7C II is the full-frame camera that serious creators have been waiting for. Packed with cutting-edge capture technology for both still and movies, it’s the essential tool for capturing the world the way you want to.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAT A GLANCE\u003c\/strong\u003e\u003cbr\u003eAll your favorite features in the box\u003cul\u003e\n\u003cli\u003eBig vision wherever you go\u003c\/li\u003e\n\u003cli\u003eHigh performance movie making\u003c\/li\u003e\n\u003cli\u003eSmarter, faster AF\u003c\/li\u003e\n\u003cli\u003eDesigned for ease of use\u003c\/li\u003e\n\u003cli\u003eBroad connectivity\u003c\/li\u003e\n\u003c\/ul\u003e\u003cstrong\u003eFull-frame CMOS image sensor with 33.01 effective megapixels\u003c\/strong\u003e\u003cbr\u003eDelivering outstanding performance and excellent image quality for both stills and movies, the α7C II's new 33.0 megapixel Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity from ISO 100 to ISO 512002, low noise, and highly accurate color reproduction\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced BIONZ XR™ engine\u003c\/strong\u003e\u003cbr\u003eThe advanced BIONZ XR processing engine delivers up to eight times more processing power than its predecessor. It minimizes processing latency while boosting movie and still image processing power, achieving natural gradations, realistic color, low noise, superior image quality and fast menu response.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and color\u003c\/strong\u003e\u003cbr\u003eEmploying the latest processing engine combined with an advanced AE algorithm, the α7C II can detect the skin area of faces and adjust exposure accordingly for both stills and movies. It achieves consistent exposure control even in challenging shooting conditions when the subject is backlit, in shadows or direct sunlight, or not directly facing the camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRealize your vision with Creative Look\u003c\/strong\u003e\u003cbr\u003eSet the visual mood with Creative Look, which offers 10 customizable presets so you can capture the world the way you want. Either use the presets as they are or adjust eight parameters, including contrast, saturation, and shadows4, to create shareable stills and movies in-camera without the need for post-production editing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSelectable RAW image sizes and quality\u003c\/strong\u003e\u003cbr\u003eLossless RAW image compression provides efficient compression for smaller file sizes with no loss in image quality, enabling the camera to shoot up to 27 frames in continuous bursts. There are three lossless-compression image sizes (S\/M\/L) to suit any application, and a Light image quality selection that generates less data is provided for JPEG and HEIF images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced optical 5-axis image stabilization\u003c\/strong\u003e\u003cbr\u003eEnjoy even more stable handheld shooting for stills, thanks to the α7C II’s high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms that effectively compensate for up to 7.0-steps5 of camera shake. Compatible lenses with built-in image stabilization6 combine with improved synchronization between the body and lens to make framing easier even at telephoto focal lengths that can otherwise cause a large amount of blur.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMore than 70 E-mount lenses offer boundless creativity\u003c\/strong\u003e\u003cbr\u003eThe α7C II is compatible with Sony's extensive lineup of optically advanced E-mount lenses, including the G Master™ series that blends breathtaking resolution with exquisite bokeh, and the G Lens™ series with excellent image quality and smooth bokeh. Compact and lightweight, these lenses offer a wide range of photographic and videographic applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe technology to bring your creative vision to life\u003c\/strong\u003e\u003cbr\u003eEnjoy high-quality movie recording capabilities no matter when or where you're shooting. The α7C II offers 4K 60p\/50p movie capture, S-Cinetone™ for a cinematic look straight out of the camera, and Log shooting for flexible post processing, all within a remarkably compact, lightweight body that's compatible with gimbal or drone-mounted shooting.\u003cbr\u003e\u003cbr\u003eOutstanding 4K movie recording up to 60p\/50p\u003cbr\u003eThe α7C II offers 4K 60p\/50p movie capture with full pixel readout and no pixel binning, taking advantage of the latest BIONZ XR processing engine and its wide dynamic range to produce exceptionally smooth images of fast-moving subjects. When recording 4K movies at 30p, full-frame 7K oversampling delivers 4K with enhanced clarity and detail.\u003cbr\u003e\u003cbr\u003eS-Cinetone™ to easily create a cinematic look\u003cbr\u003eUtilizing the same color science from Sony's highly regarded Cinema Line, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin tones, plus soft colors and gorgeous highlights.\u003cbr\u003e\u003cbr\u003eAdvanced movie recording for simpler post-production\u003cbr\u003eIn-camera 10-bit 4:2:2 recording is available when using Long GOP or All-Intra compression9, making it possible to color grade for fuller, more natural gradations while generally providing greater editing freedom.\u003cbr\u003e\u003cbr\u003eLog recording for powerful creative possibilities\u003cbr\u003eThe α7C II boasts an S-Log gamma curve that emphasizes gradation characteristics from shadows to mid-grey (18% grey), achieving 14+ stops of latitude10. S-Gamut and S-Gamut.Cine color gamut settings are also provided. You can apply a custom LUT (Look Up Table) with a Log gamma curve to preview how the footage will look in post-production, or to even record footage conveniently with a PP LUT already applied.\u003cbr\u003e\u003cbr\u003eActive Mode image stabilization supports handheld movie shooting\u003cbr\u003eActive Mode provides enhanced image stabilization for handheld shooting. A precision image stabilization unit, advanced gyro sensors, and an optimized image stabilization algorithm work together for exceedingly smooth, stable movie footage. In addition to this in-body stabilization, compatible lenses with their own built-in image stabilization coordinate with the camera body for highly effective control, enabling handheld telephoto shots with greater clarity.\u003cbr\u003e\u003cbr\u003eStay focused with Real-time Tracking\u003cbr\u003eSelect a subject and let Real-time Tracking do the work for you — the camera automatically detects and tracks the subject, keeping the focus with a high level of accuracy.\u003cbr\u003e\u003cbr\u003eBreathing compensation for consistent angle of view\u003cbr\u003eWith the breathing compensation function turned on, the α7C II employs Sony's original Clear Image Zoom technology to suppress focus breathing, allowing you to shoot movies with more stable images. Breathing metadata can also be used with the advanced breathing compensation capabilities of the latest Catalyst Browse\/Prepare Plugin software during post-production.\u003cbr\u003e\u003cbr\u003eMetadata facilitates editing workflow\u003cbr\u003eMetadata embedded in recorded footage can be used by Sony's Catalyst Browse\/Prepare\/Prepare Plugin software, significantly speeding up post-production. Shot marks can be easily added to clips during or after recording to mark favorite scenes, allowing you to quickly locate them during playback in the camera or editing with compatible software.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmarter, faster AF\u003c\/strong\u003e\u003cbr\u003eAI processing unit for advanced subject recognition\u003cbr\u003eThe α7C II is equipped with an AI processing unit specifically dedicated to processing significant amounts of data, enabling more accurate recognition of subjects and recognition of a wider range of subject types.\u003cbr\u003e\u003cbr\u003eHuman pose estimation for accurate subject recognition\u003cbr\u003eWith its innovative AI processing unit, the α7C II can accurately recognize human movement, achieving significant improvement in human eye recognition. Its human pose estimation technology uses a skeleton-based model, enabling it to recognize not just eyes, but also body and head positions with high precision, so it can even lock onto and track a subject facing away from the camera or with their face partially obscured.\u003cbr\u003e\u003cbr\u003eReliable recognition of a wider range of subjects\u003cbr\u003eThe α7C II features a powerful AI processing unit, capable of human, animal, bird, insect, car\/train and airplane recognition. Animal recognition now recognizes the eyes of some grazing and small animals, in addition to the eyes and heads of dogs, cats and similarly featured animals. It can even recognize these animals when their eyes are obscured from view. The camera also comes with bird recognition, enabling it to pinpoint the eyes of a variety of bird types as well as recognizing birds' heads and bodies.\u003cbr\u003e\u003cbr\u003eTenacious Real-time Tracking\u003cbr\u003eThe α7C II boasts greatly improved AI-based subject recognition, offering higher tracking reliability in a wider range of shooting situations. Specify a subject and half-press the shutter button to get the camera to start tracking, leaving you free to concentrate on framing and composition.\u003cbr\u003e\u003cbr\u003eAI-based Auto Framing for movies\u003cbr\u003eUsing AI-based subject recognition technology, the Auto Framing feature automatically crops for optimum framing when shooting movies. Even when the camera is mounted on a tripod, the framing is continually adjusted so that the recorded footage looks like the subject was being followed by a camera operator. Accurate tracking is possible even when the camera is being operated remotely via the Creators' App17 on a smartphone.\u003cbr\u003e\u003cbr\u003eShooting responsibly when using face registration\u003cbr\u003eThe face registration feature involves the use of biometric data. You are responsible for your collection and use of such data, and compliance with applicable local law. For more details, please visit the website below.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDesigned for ease of use\u003c\/strong\u003e\u003cbr\u003eHigh dot-density electronic viewfinder for clear display\u003cbr\u003eA 2.36 million-dot (approx.) XGA OLED electronic viewfinder with 0.70x magnification delivers high resolution and contrast for bright, clear viewing, even in bright sunlight. The finder frame rate can be set to [High] (120 fps), twice the normal frame rate, for a smooth viewfinder image with minimal display motion blur when tracking and shooting moving subjects.\u003cbr\u003e\u003cbr\u003eIntuitive touch control menus\u003cbr\u003eSimply swipe in from the left or right edge of the shooting display to reveal touch icons that allow quick changes to the shooting mode and more. You can now long-press menu items to register them to My Menu for quick access as needed, making the camera even more easily customizable.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBroad connectivity\u003c\/strong\u003e\u003cbr\u003eStable smartphone connectivity\u003cbr\u003eConnection stability when transferring images from the camera to the Creators’ App mobile application on a smartphone has been greatly improved. Transfers continue in the background even if the smartphone display sleeps or a different app is launched Workflow from shooting to sharing has been notably improved overall.\u003cbr\u003e\u003cbr\u003eStream top-quality live content\u003cbr\u003eConnected to a personal computer or smartphone via USB, the α7C II can function as a 4K (2160) webcam. Large-aperture lenses, narrow depth of field, and bokeh can be used to create striking images, and advanced AF functions such as Eye AF support online meetings and leave streaming events.\u003cbr\u003e\u003cbr\u003eCreators’ Cloud Platform\u003cbr\u003eCreators’ Cloud is a platform that supports creative work from shooting to production by combining advanced Sony camera technology with cloud-based AI. It’s also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps that provide efficient solutions for integrating cameras with shooting and production apps and services\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnvironmentally-minded\u003c\/strong\u003e\u003cbr\u003eSony’s Road to Zero Plan\u003cbr\u003eSony’s 2010 “Road to Zero” environmental plan has a zero environmental footprint as its goal, with our Green Management 2025 plan defining intermediate targets. Measures have been taken to reduce the environmental footprint of the α7C II at every stage of its life cycle, from product development, through supply chain production, and packaging.\u003cbr\u003e\u003cbr\u003eRecycled materials in cameras and digital camera products\u003cbr\u003eOnly recyclable resources are used in our repeatedly recyclable, durable, high quality SORPLAS™ material, SORPLAS and other recyclable materials are used in camera bodies as much as possible, reducing stress on the environment without compromising performance or functionality in any way.\u003cbr\u003e\u003cbr\u003eAccessible technology on α cameras\u003cbr\u003eSony's α cameras are equipped with a number of accessibility features so that as many people as possible can utilize and enjoy our technology. For example, the screen reader function reads text on the menu screens aloud, with volume and reading speed adjustable as needed.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51796961329451,"sku":"ILCE7CM2LS","price":2998.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/OprhrgSstGFArHYn6h6uEQ_0d1607f3-feae-43e7-ad37-a93f8b8aeed1.jpg?v=1769601487"},{"product_id":"sony-alpha-a7c-r-boitier-argent","title":"Alpha a7CR Full-frame Interchangeable Lens Hybrid Camera - Body Only","description":"\u003cstrong\u003eUnparalleled resolution in a compact and lightweight body\u003c\/strong\u003e\u003cbr\u003eLet your expectations be upended. A class-leading astonishing Exmor R 61.0 MP2 full-frame sensor, just like that of our acclaimed α7R V, now comes in an α7C series compact body. Don’t allow a single detail to be missed, with the go-anywhere α7CR.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFull-frame 61.0-megapixel Exmor R image sensor\u003c\/strong\u003e\u003cbr\u003eThe back-illuminated sensor’s noise reduction, gapless on-chip lenses, anti-reflection optical coating, elimination of the optical low-pass filter that is usually positioned in front of the sensor and other original technologies deliver high resolution, high sensitivity, low noise, and wide dynamic range.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR image processing engine\u003c\/strong\u003e\u003cbr\u003eThe latest BIONZ XR image processing engine minimizes processing latency while boosting movie and still image processing power, delivering natural gradations, realistic colour, low noise, superior image quality and fast menu response.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh sensitivity and high dynamic range with low noise\u003c\/strong\u003e\u003cbr\u003eAdvanced imaging technology allows sensitivity settings from ISO 100 to ISO 32000 for stills and movies. Dynamic range at lower sensitivities is a wide 15 stops for smooth, realistic gradations from deep shadows to highlights.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and colour reproduction\u003c\/strong\u003e\u003cbr\u003eThe advanced AI processing unit achieves accurate white balance even where the subject is in shade. Skin tones, foliage and other materials are reproduced with natural colours in almost any lighting, with lifelike gradations such as highlight roll-off in portraits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced optical 5-axis image stabilization\u003c\/strong\u003e\u003cbr\u003eA high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms effectively detect and correct camera shake, providing a huge 7.0-step advantage for hand-held shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePixel Shift Multi Shooting responds to changing conditions\u003c\/strong\u003e\u003cbr\u003ePixel Shift Multi Shooting uses the precision in-body image stabilization system to capture multiple pixel-shifted images that are later composited on a PC to achieve overwhelming resolution in a single image. 16-image composites with approximately 240.8 million pixels (19008 x 12672 pixels) can be produced from data that is equivalent to approximately 963.2 million pixels.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAnti-flicker shooting\u003c\/strong\u003e\u003cbr\u003eFlicker from artificial light is automatically detected, and the timing and speed of the mechanical or electronic shutter is finely controlled to minimise its effects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSelectable RAW image sizes and HEIF\u003c\/strong\u003e\u003cbr\u003eThree sizes (L\/M\/S) of lossless RAW compression include M and S outputs to the same resolution (26MP\/15MP) for full-frame and APS-C, for seamless workflows. The Light mode for JPEG and HEIF images produces easy-to-share images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreative Look supports varied expression\u003c\/strong\u003e\u003cbr\u003eThe Creative Look feature provides 10 presets that can be used unmodified or edited to create a variety of “looks” that can help creators fine-tune the mood of their stills or movies in-camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLenses that bring out the maximum resolution performance of the α7CR\u003c\/strong\u003e\u003cbr\u003eSony’s lineup of optically advanced E-mount lenses features more than 70 models, including the G Master series that blends breathtaking resolution with exquisite bokeh, and the G Lens series with excellent image quality and smooth bokeh. While taking full advantage of the resolution and rendering potential of Sony’s acclaimed E-mount bodies, these fine lenses are compact and lightweight, ideally matching E-mount bodies to create remarkably compact, mobile systems for a wide range of photographic and videographic applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI processing unit for advanced subject recognition\u003c\/strong\u003e\u003cbr\u003eThe AI processing unit supports recognition of human subjects using learned human form and pose data, and also recognition of non-human subjects such as animals, insects, and vehicles. This improves the performance of Real-time Recognition AF and Real-time Tracking, and makes Fast Hybrid AF subject acquisition and tracking more precise and reliable over a wider area.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHuman pose estimation using a skeleton-based model\u003c\/strong\u003e\u003cbr\u003eWith its innovative AI processing unit, the α7CR can use subject form data to accurately recognize movement, providing a significant improvement in human eye recognition. Human pose estimation technology recognizes not just eyes, but also body and head position with high precision. This makes it possible to lock onto and track a subject facing away from the camera or with their face partly obscured by a helmet or sunglasses, for example.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecognition of a wider range of subjects\u003c\/strong\u003e\u003cbr\u003eThe AI processing unit supports recognition of more subject types including the eyes of an even wider range of grazing and small animals and birds. A new combined Animal\/Bird setting eliminates switching. The whole or the leading end of Cars\/Trains and Airplanes, and the heads of Insects, are also recognized.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTenacious Real-time Tracking\u003c\/strong\u003e\u003cbr\u003eAI-based Real-time Tracking can be activated by specifying the subject and half-pressing the shutter button. The camera automatically tracks the subject, letting the user concentrate on framing and composition. Subject recognition performance and tracking reliability have been greatly improved across a wider range of shooting situations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWide, high-density AF reliably captures subjects\u003c\/strong\u003e\u003cbr\u003eThe BIONZ XR engine and updated algorithms achieve notably improved Fast Hybrid AF performance. Up to 693 phase detection points cover approx. 79% of the image area, accurately acquiring focus even when the subject is small. The α7CR includes both phase-detection and contrast-detection AF to ensure fast, stable focus acquisition even in single AF (AF-S) mode.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-precision AF works even in dark scenes with EV –4.0\u003c\/strong\u003e\u003cbr\u003eThe latest AF algorithm enables AF shooting in low-light conditions, at EV –4.0 (AF-S, ISO 100 equivalent, F2.0 lens) even in dark scenes and indoors, and features a useful Focus Priority mode.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFull-time DMF\u003c\/strong\u003e\u003cbr\u003eWhen shooting stills with AF-C or AF-S autofocus, the lens's focus ring can be rotated to instantly switch to manual focus mode at any time. This makes it easy to switch focus to a different subject on the fly.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFocus bracketing to capture the best shot\u003c\/strong\u003e\u003cbr\u003eThe camera will automatically shoot up to 299 images with sequentially shifted focus points, with custom intervals and sequence specified by the user. Pick the perfect shot, or post-process multiple shots to achieve creative composites with impossible focus depth.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAF\/AE continuous shooting at up to 8fps\u003c\/strong\u003e\u003cbr\u003eContinuous shooting with AF\/AE tracking is possible at up to 8fps with the mechanical shutter, or 7fps during silent shooting, capturing even momentary movements or expression changes in exquisite detail. The power of the BIONZ XR engine allows continuous shooting of over 1,000 JPEG images, letting you capture every vital moment.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMobility for high-definition movie recording\u003c\/strong\u003e\u003cbr\u003eThe α7CR offers highly detailed 4K movie capture with 6.2K oversampling, plus the mobility required for gimbal or drone mounted shooting. It also features S-Cinetone for a cinematic look, Log shooting, Real-time Tracking with advanced subject recognition, Active Mode image stabilization, breathing compensation, and many more refinements.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFull-frame 4K 60\/50p recording\u003c\/strong\u003e\u003cbr\u003eThe latest BIONZ XR processing engine and updated algorithms achieve notably improved movie image quality. As well as focus support, the camera’s advanced AI processing unit is also used to achieve accurate white balance, even in tricky situations where the subject is in shade. Skin tones, foliage, and other materials are reproduced with consistently natural colour in just about any type of lighting, and gradations such as highlight roll off in portraits are remarkably lifelike.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e6.2k oversampled video, for stunning 4K imagery\u003c\/strong\u003e\u003cbr\u003e4K movie recording is possible in full frame and Super 35 mm formats. With full pixel readout without pixel binning, approx.y 2.6 times the required data can be condensed into 4K with high resolution and detail, and minimal moiré and jaggies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Cinetone makes it easy to create a cinematic look\u003c\/strong\u003e\u003cbr\u003eSony’s S-Cinetone picture profile delivers more faithful colour reproduction and skin tones, with natural mid-tones essential to healthy-looking skin, plus soft colours and gorgeous highlights, giving creators a cinematic look without the need for colour grading.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLog recording and LUT\u003c\/strong\u003e\u003cbr\u003eThe α7CR has an S-Log3 gamma curve to maximize its 14+ stops of latitude. S-Gamut3 and S-Gamut3. Cine colour gamut settings are also provided for further post processing control, and user-selected LUTs (Look Up Table) can be applied to preview how processed footage will look.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eActive Mode image stabilization supports handheld movie shooting\u003c\/strong\u003e\u003cbr\u003eActive Mode provides precision stabilization for movie shooting with advanced gyro sensors and an optimized algorithm. Camera shake is precisely detected and compensated for, with additional stabilization provided via compatible lenses24 in sync with the camera body.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Tracking also supports focus during movie shooting\u003c\/strong\u003e\u003cbr\u003eAI-based Real-time Tracking provides a dramatic improvement in Real-time Tracking performance, automatically recognizing, tracking, and focusing on the eyes of a specified subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy, stable transfers to smartphone\u003c\/strong\u003e\u003cbr\u003eConnection stability when transferring images from the camera to the Creators’ App mobile application on a smartphone has been greatly improved. Transfers continue in the background even if the smartphone display sleeps or another application is launched.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy, high-quality live streaming\u003c\/strong\u003e\u003cbr\u003eConnected to a PC or smartphone via USB, the α7CR can function as a 4K (2160p) webcam. Large-aperture lenses, narrow depth of field, and bokeh can be used to great effect for online meetings and live-streaming along with advanced AF functions such as Real-time Recognition AF.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreators’ Cloud\u003c\/strong\u003e\u003cbr\u003eCreators’ Cloud is a platform that supports creative work from shooting to production by combining advanced Sony camera technology with cloud-based AI. It’s also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps providing efficient solutions that integrate cameras with shooting and production apps and services.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSony’s Road to Zero Plan\u003c\/strong\u003e\u003cbr\u003eSony’s 2010 “Road to Zero” environmental plan has a zero environmental footprint as its goal, with our Green Management 2025 plan defining intermediate targets. Measures have been taken to reduce the environmental footprint of this product at every stage of its life cycle: from product development through supply chain, production, and packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecyclable non-plastic packaging materials\u003c\/strong\u003e\u003cbr\u003eSony is transitioning to the use of non-plastic packaging materials that provide ample protection against shock and impact. Plant-based non-woven fabrics are used for product bags. All of this helps to minimize environmental stress.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAssistive Technology on Alpha cameras\u003c\/strong\u003e\u003cbr\u003eOur Alpha cameras include visual and mobility accessible technology.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51796967751979,"sku":"ILCE7CRS","price":3698.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/t-4xWehL-FbtKmqNE9oQ1g_34efc6d1-20b6-4828-8085-5fbd44689506.jpg?v=1769601490"},{"product_id":"sony-a7-iii-boitier-seulement","title":"A7 III Full-frame Mirrorless Interchangeable-Lens Camera - Body Only - Black","description":"\u003cstrong\u003ePerfection for all. Everything you need.\u003c\/strong\u003e\u003cbr\u003eCapture the peaks of more decisive moments with the α7 III from Sony, packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGain control of expressive freedom\u003c\/strong\u003e\u003cbr\u003eWith outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRendering scenes in realistic detail\u003c\/strong\u003e\u003cbr\u003eA newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNewly developed sensor, evolved image processor\u003cbr\u003eThe latest technology achieves stunning processing speed\u003c\/strong\u003e\u003cbr\u003eThe newly developed 24.2MP back-illuminated Exmor R™ CMOS image sensor is paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X™ processing-engine that boosts processing speed by approximately 1.8 times compared to the α7 II.  This results in high sensitivity with low-noise performance and wide 15-stop dynamic range.  It also has the ability to output 14 bit RAW format even when shooting in silent5 or continuous mode. Nothing less than spectacular images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReducing noise in high-resolution images\u003cbr\u003eUp to 1.5-stop improvement in image quality\u003c\/strong\u003e\u003cbr\u003eStandard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise or image deterioration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSubtle gradation from shadow to highlight\u003cbr\u003eDynamic range of up to approx. 15 stops\u003c\/strong\u003e\u003cbr\u003eApprox. 15-stop dynamic range at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFaithful color reproduction\u003cbr\u003eMore accurate color reproduction straight out of the camera\u003c\/strong\u003e\u003cbr\u003eColor reproduction performance is dramatically enhanced, giving subjects that you capture more natural color that is faithful to how the colors look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSteadier shots with 5-axis stabilization\u003c\/strong\u003e\u003cbr\u003eThe latest high-precision stabilization uses stabilization unit and gyro sensors and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses and delivers excellent performance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e14-bit RAW output for rich gradations\u003c\/strong\u003e\u003cbr\u003eFor smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW data output, even when in silent or continuous shooting mode.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4D FOCUS—AF performance evolves\u003c\/strong\u003e\u003cbr\u003eAF performance is improved using the same AF advancements as in the α9 and applying it optimally. Once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4D FOCUS: Stunning wide coverage\u003cbr\u003e693. Remarkable number of phase-detection AF points\u003c\/strong\u003e\u003cbr\u003eThis camera features 693 phase-detection AF points11 covering approx. 93% of image area, plus 425 densely positioned contrast-detection AF points12 to improve focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4D FOCUS: Fast AF speed\u003cbr\u003eUp to two times faster AF performance\u003c\/strong\u003e\u003cbr\u003eCombining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4D FOCUS: Steadfast tracking\u003cbr\u003eEnhanced AF tracking for swiftly moving subjects\u003c\/strong\u003e\u003cbr\u003eThe AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, letting you capture decisive moments.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable AF down to EV-3 brightness\u003c\/strong\u003e\u003cbr\u003eAdvanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFocal-plane phase-detection AF supports A-mount lenses\u003c\/strong\u003e\u003cbr\u003e693-point focal-plane phase-detection AF not only covers a wide area and responds instantly—it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCatch the eyes to see into the soul\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEye AF revolutionizes portraiture\u003c\/strong\u003e\u003cbr\u003eWith the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection\/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast continuous shooting captures the height of a moment\u003c\/strong\u003e\u003cbr\u003eThe α7 III can shoot in a continuous burst at up to 10fps with AF\/AE tracking and up to 8fps burst shooting when shooting with live-view mode. The camera also supports silent shooting at up to 10fps with AF\/AE tracking at maximum resolution.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConfidence-boosting continuous shooting\u003c\/strong\u003e\u003cbr\u003eCapture an instant action with continuous shooting of up to 10fps—or 8fps for live-view shooting—with AF\/AE tracking. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShoot continuously in absolute silence\u003c\/strong\u003e\u003cbr\u003eThis camera allows silent shooting at up to 10fps with AF\/AE tracking1. Silence is critical for various scenes, when even slight noise can mean missing a chance at an ideal shot.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAnti-flicker shooting\u003c\/strong\u003e\u003cbr\u003eWhen artificial lighting flicker is detected, the shutter is timed to minimize possible exposure and color inconsistency in images shot at high shutter speeds, as well as between continuous shots.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBetter operation during continuous shooting\u003c\/strong\u003e\u003cbr\u003eGroups of shots taken in continuous mode can be reviewed, deleted, or protected quickly. You can access a menu screen and change settings, as well as operate image playback during data writing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-resolution 4K HDR\u003c\/strong\u003e\u003cbr\u003eAs well as new capability of recording stunning 4K movies through 2.4-times higher oversampling, the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable features and operation in a compact body\u003c\/strong\u003e\u003cbr\u003eThe α7 III’s operability is enhanced by fast control during shooting, dazzlingly clear views through the Tru-Finder, versatile connectivity, and extended shooting endurance from various power sources, plus high durability and resistance to wet or dusty conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExtended shooting between battery changes\u003c\/strong\u003e\u003cbr\u003eLonger battery life to shoot for more professional lengths\u003cbr\u003eThe α7 III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery, allowing you to shoot up to approximately 710 photos with one full charge. BC-QZ1 optional battery charger allows quicker charging than charging via USB.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual media slots, UHS-II support\u003c\/strong\u003e\u003cbr\u003eWith two media slots, including one that's UHS-II-compatible for fast data writing, the α7 III can simultaneously or relay record, separate RAW\/JPEG data and stills\/movies, and copy data between cards.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMy Menu: faster to your favorites\u003c\/strong\u003e\u003cbr\u003eRegister up to 30 frequently used items on the new My Menu for instant recall. You can create and customize an optimal menu for your own convenience.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRating function\u003c\/strong\u003e\u003cbr\u003eWith rating function, you can rate recorded still images from 1 to 5 stars anywhere right on the spot, using the playback screen to perform the function if it is assigned to a custom button.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh connectivity for smooth workflow\u003c\/strong\u003e\u003cbr\u003eUSB 3.1 Gen 1 compatible USB Type-C™ port makes high-speed PC Remote data transfer smooth and effortless, for handling large image files produced using PC-tethered shooting.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51796970963243,"sku":"ILCE7M3\/B","price":1898.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/oGrgV10mWe9un1k4XWFhg_4299569e-47d3-457a-b39b-e95f77fdc6a6.jpg?v=1769601489"},{"product_id":"sony-a7-iv-boitier-seulement","title":"A7 IV Full-frame Mirrorless Interchangeable-Lens Camera - Body Only","description":"\u003cstrong\u003eBeyond basic.\u003cbr\u003eFor a new generation of imagemakers.\u003c\/strong\u003e\u003cbr\u003eWith groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today’s creators.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNewly developed 33.0‑MP17 back-illuminated CMOS image sens\u003c\/strong\u003e\u003cbr\u003eThe full-frame Exmor R CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording at up to 60p. The sensor also provides improved colour reproducibility, low-noise performance at all sensitivities, 15-stop dynamic range on stills and increased AF precision and focal stability. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR image processor for up to 8x processing speed\u003c\/strong\u003e\u003cbr\u003eThe BIONZ XR engine, also used in the flagship α1 and α7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF, image recognition and image quality adjustment to minimize processing latency, for greatly increased movie and still processing power. User interface, network and file management processing is distributed in order to deliver fast response regardless of real-time processing load. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful image rendering with low noise\u003c\/strong\u003e\u003cbr\u003eVisible benefits of the powerful new 33.0‑MP sensor and engine go beyond mere numbers. They include soft, natural-looking human skin textures, a stunning level of detail in landscapes and scenery and better colour reproduction, with higher subjective resolution resulting from improved algorithms. The standard sensitivity range of ISO 100-51200 is expandable to ISO 50-204800 for stills and ISO 100-102400 for movies, with low-noise performance throughout.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSet the mood, in-camera, with Creative Look\u003c\/strong\u003e\u003cbr\u003eBroaden your creative palette with a selection of ten Creative Look presets. You can easily impart a particular mood in your still images, movies and live streaming and all preset selections are available in-camera without post-editing, so you can share your vision immediately after shooting. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K 60p recording, 4:2:2 10-bit recording \u003c\/strong\u003e\u003cbr\u003eThe α7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p recording and when recording 4K movies at 30p, full-frame 7K oversampling produces high-resolution, highly detailed 4K. 10-bit 4:2:2 video can be recorded internally, allowing fuller, more natural gradations and greater editing freedom. The XAVC HS file format provides roughly twice the coding efficiency of MPEG-4 AVC\/H.264. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmoother gradation rendering with 10-bit HEIF recording\u003c\/strong\u003e\u003cbr\u003eThe α7 IV offers HEIF (High Efficiency Image File) still-image encoding, in addition to conventional RAW and JPEG. Smooth 10-bit gradations provide more realistic reproduction of skies and portrait subjects and the use of 10-bit depth minimizes degradation of image quality when editing. HEIF still images recorded in HLG mode can be played back on a compatible BRAVIA 4K TV via an HDMI connection to display images with an extraordinarily wide dynamic range. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful colour expression made simple, with S-Cinetone\u003c\/strong\u003e\u003cbr\u003eThe α7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta camera. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin colour, plus soft colours and gorgeous highlights. Because it’s in-camera, it’s easy to create a more expressive look for your movie imagery without post-editing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/strong\u003e\u003cbr\u003eThe built-in Soft Skin Effect makes skin look more beautiful, softening wrinkles, blemishes and dull patches while preserving liveliness in eye and mouth areas. Complementing the capabilities of the full-frame sensor, this feature can add appeal to live-streamed sessions, as well as enhancing still shots and movies. Four level settings are available, so you can adjust the degree of the effect as you wish. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Log for colour matching with professional video equipment\u003c\/strong\u003e\u003cbr\u003eThe α7 IV provides S-Log2 and S-Log3 gamma curves, with the latter allowing capture of 15+ stops of dynamic range. The S-Gamut3 and S-Gamut3.Cine colour gamut settings make it easy to match α7 IV footage with footage from VENICE digital cinema cameras or Cinema Line cameras like the FX6 and FX3. The native sensitivity when shooting S-Log is ISO 800 and it can be lowered by as much as two stops (ISO 200-640) below the standard range to achieve extra-low noise.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptical 5-axis in-body image stabilization for 5.5-step compensation \u003c\/strong\u003e\u003cbr\u003eThe α7 IV’s high-precision stabilization unit and gyro sensors work with stabilization algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximize the performance of the camera’s 33.0‑MP sensor. This in-body stabilization allows effective use with a wide range of lenses. The live monitor view shows the stabilized still image while the shutter button is half-pressed, an especially helpful feature when using a telephoto or macro lens and it can be used in conjunction with the MF Assist and Focus Magnifier features.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBuffer memory supports continuous shooting and recording\u003c\/strong\u003e\u003cbr\u003eBoth the mechanical and electronic shutters allow continuous shooting at up to 10 fps with AF\/AE tracking. The latest powerful processing engine and increased buffer memory allow faster writing to memory cards, so you can shoot more than 800 uncompressed RAW+JPEG frames (more than 1,600 altogether) or more than 1,000 compressed RAW+JPEG frames (more than 2,000 altogether, up to a full memory card). Increased processing power also allows you to change menu settings even while data is being written to the memory card. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHand-held movie shooting with Active Mode\u003c\/strong\u003e\u003cbr\u003eActive Mode uses the camera’s stabilization unit, gyro sensors and sophisticated algorithms for highly effective in-camera optical image stabilization during movie shoots. The powerful processing engine precisely detects the required amount of compensation for smooth stabilization in all formats, including 4K, without compromising the α7 IV’s compact size and mobility. And, because the gyro data is also recorded alongside the video, even more effective post-production stabilization can be applied for ultra-smooth shots using Catalyst Browse\/Prepare software.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Hybrid AF with improved speed, precision and tracking \u003c\/strong\u003e\u003cbr\u003eUsing a combination of phase-detection AF and contrast-detection AF, Fast Hybrid AF focuses precisely, even on small subjects or on people posed in front of a night-time background. A wide, dense AF area covers roughly 94% of the image area for both still and movie shooting with 759 phase-detection points, while the contrast-detection AF system uses 425 points. This vast collection of data is analyzed in real time by the latest powerful processing engine to achieve the AF system’s impressive results. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI-based Real-time Eye AF and Real-time Tracking\u003c\/strong\u003e\u003cbr\u003eThe superior processing power of the BIONZ XR engine has led to improvements in both Real-time Eye AF and Real-time Tracking features. Improved face detection translates into 30% better eye-detection accuracy, while faster image processing yields higher accuracy when the subject is looking up, down or sideways. Real-time Tracking allows you to select your subject and then leave tracking to the camera, relying on the latest subject recognition algorithm and high-speed analysis of spatial data by the processing engine.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBird mode for Real-time Eye AF, now available in movies\u003c\/strong\u003e\u003cbr\u003eThe Real-time Eye AF function is now capable of detecting the eyes of birds and tracking them in real time, for both still shots and movies. The BIONZ XR engine runs optimized AF and tracking algorithms to ensure uninterrupted tracking even for birds in flight, whose movement is hard to predict. Once you’ve selected a bird, the camera will automatically detect and precisely track that bird’s eye, whether the bird is perched or in flight.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAF control through touch operation\u003c\/strong\u003e\u003cbr\u003eTouch Tracking lets you select a subject to track simply by touching the LCD screen, even while using the viewfinder, for more intuitive AF control for both still shots and movies. Easier focus operation is particularly helpful when you’re shooting movies alone or using a gimbal, allowing you to concentrate on composing your shots. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVisualize depth of field during movie shoots with Focus Map\u003c\/strong\u003e\u003cbr\u003eThe new Focus Map overlays focus information onto a live real-time display to show which areas are in or out of focus. Being able to clearly visualize depth of field in this way makes it easier to quickly set up your ideal focus point and depth of field during rehearsal. As a result, you can use the camera’s excellent video definition and fast lenses to create impressive shots with shallow depth of field. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAF Assist for seamless transitions to manual focus\u003c\/strong\u003e\u003cbr\u003eThe AF Assist function, inherited from the Cinema Line FX6, lets you seamlessly switch to and from manual focus during movie shoots. When this feature has been turned on, rotating the focus ring temporarily switches operation from autofocus to manual focus to allow you to deliberately shift your focus to a different subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBreathing Compensation for consistent angle of view when focusing \u003c\/strong\u003e\u003cbr\u003eFor the first time in the α series, the α7 IV provides compensation for focus breathing. Focus breathing is any change in a lens’s angle of view that corresponds to changes in focus. Sony’s original Clear Image Zoom technology is used to automatically maintain a consistent angle of view, for more movie-like focus transitions. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe latest mode-specific menus and customizable Rear dial R\u003c\/strong\u003e\u003cbr\u003eThe α7 IV’s menus are specific to either stills or movies and for easier navigation menus are configured to show three levels of hierarchy at once. Separate functions for stills and for movies can be assigned to various buttons and dials, including the new, freely customizable Rear dial R. With controls tailored to whichever shooting mode you are currently using, the flexible access provided by the Rear dial R contributes to greatly enhanced still- and movie-shooting efficiency. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStill\/Movie\/S\u0026amp;Q dial for quick access to hybrid capabilities\u003c\/strong\u003e\u003cbr\u003eBefitting the α7 IV’s status as a true hybrid camera, it comes equipped with a dedicated Still\/Movie\/S\u0026amp;Q dial to instantly switch between movies and stills. The dial switches the menus, functions and custom settings of various controls between still and movie mode and settings such as aperture and shutter speed are also maintained separately for stills and movies. S\u0026amp;Q mode can also be selected, for fast access to slow-motion or quick-motion shooting. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVari-angle LCD monitor for greater freedom when shooting\u003c\/strong\u003e\u003cbr\u003eThe large, side-opening 3.0-type 1.03-megadot touch-panel LCD monitor offers ample brightness for clear viewing in outdoor settings and its 3:2 aspect ratio makes efficient use of the display area. The vari-angle mechanism allows flexible positioning and framing for handheld shots, gimbal-mounted or documentary-style self-shooting or very low ground-level shots. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCommunication features for easy sharing and distribution \u003c\/strong\u003e\u003cbr\u003eThe α7 IV is equipped with robust wired and wireless communication features for more comfortable sharing and distribution. In-body wireless LAN uses a 5‑GHz band in addition to the 2.4‑GHz band, for fast data transfer. Background FTP transfer of files can be set to occur automatically while shooting continues and a USB Type-C® connector supports fast SuperSpeed USB 10‑Gbps (USB 3.2 Gen 2) data transfer.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e3.68‑megadot high-definition Quad-VGA OLED viewfinder\u003c\/strong\u003e\u003cbr\u003eThe α7 IV’s Quad-VGA OLED viewfinder provides roughly 1.6 times the resolution of the α7 III viewfinder, with a 37.3 ° FOV and a 23‑mm high eyepoint. With high resolution, improved electronic viewfinder image quality and fogging and dust resistance (including significantly improved internal fogging resistance relative to the α7 III), it is designed for clear and comfortable viewing in a wide range of shooting environments. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInstant real-time live streaming via USB connection \u003c\/strong\u003e\u003cbr\u003eLive streaming is as easy as connecting to a computer through a USB connection and you can choose from four different output formats, including high-resolution 4K video. You can select whichever configuration is best for current network conditions and the devices used and simultaneous internal recording is also available, giving you broad flexibility to cover a wide variety of needs. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHeat management\u003c\/strong\u003e\u003cbr\u003eTo allow extended continuous recording, efficient heat dissipation is provided by Sony’s proprietary Σ (sigma)-shaped thermal mounting. The mounting, which is also used on flagship models, is constructed from a graphite material with excellent thermal conduction properties. This structure allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilization while heat is efficiently dissipated.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-capacity Z batteries and USB Power Delivery\u003c\/strong\u003e\u003cbr\u003eThe α7 IV relies on a high-capacity Z battery (NP-FZ100), along with external power options that include USB power supplies and AC adapters. Battery drain can be minimized by adding a high-capacity mobile battery for outdoor shooting. A USB charger or mobile battery that supports USB PD can be connected to the camera’s USB Type-C port, for extended recording. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual media slots, with CFexpress Type A support\u003c\/strong\u003e\u003cbr\u003eDual media slots allow you to continue shooting even if one memory card fills up. One of the slots supports high-performance CFexpress Type A cards and both slots support UHS-I and UHS-II SDXC\/SDHC cards. With their fast write speeds, CFexpress Type A cards are particularly suited to high-speed continuous still shooting, as well as high-resolution, high-bitrate 4K movie recording.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsideration for the environment and resource conservation \u003c\/strong\u003e\u003cbr\u003eSony’s “Road to Zero” environmental plan was launched in 2010 with the ultimate goal of achieving a zero environmental footprint. Currently, nearly all plastic packaging materials for the α7 IV are recycled. Recyclable materials are also used for camera bodies whenever possible, reducing environmental burden without compromising functionality. While retaining state-of-the-art performance, we aim to further reduce energy and resource consumption to reduce the burden on the environment.  \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable, robust engineering\u003c\/strong\u003e\u003cbr\u003eWe have improved the dust and moisture resistance of the α7 IV to provide outstanding reliability, even in challenging outdoor shooting environments. Design refinements include more sealing at body seams and the battery compartment cover (compared to the α7 III), a redesigned lens lock button and extra cushioning around the mount. A lightweight, high-rigidity magnesium alloy used for the camera’s top cover, front cover and internal frame provides excellent durability.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge Desktop \/ Imaging Edge Mobile\u003c\/strong\u003e\u003cbr\u003eExpand your creative horizons with Imaging Edge Desktop and Imaging Edge Mobile. The Imaging Edge Desktop PC application lets you control and monitor shoots directly from your PC screen, preview photos and develop RAW\/HEIF data into high-quality photos for delivery. Imaging Edge Mobile applications use the Wi-Fi and Bluetooth functionality of the α7 IV to provide a wide variety of convenient shooting and sharing functions.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51796977385771,"sku":"ILCE7M4\/B","price":2698.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/K7q-ggQGVUIm1M2N1Xdkmg_778d3e23-6929-4265-9390-5e69ba24dc08.jpg?v=1769601495"},{"product_id":"sony-a7r-iva-boitier-seulement","title":"A7R IV Full-frame Image Sensor ILCE-7RM4A - Body Only - Black","description":"\u003cstrong\u003eα7R IV - Another Milestone\u003c\/strong\u003e\u003cbr\u003eVirtuoso expression. Sony's full-frame mirrorless α7R IV reveals ever more overwhelming photographic vision, with expressive prowess once expected only in medium-format cameras, and overpowering high speed in a compact body. See how its enhanced rigidity and connectivity raise your productivity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEver more inspiring\u003c\/strong\u003e\u003cbr\u003eEnter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUnimagined subtlety\u003c\/strong\u003e\u003cbr\u003e61.0-megapixel full-frame Exmor R™ CMOS sensor combined with BIONZ X™ imaging engine delivers unprecedented resolution, fine gradation, and low noise to open entirely new dimensions of detail just as pro photographers expect. The α7R IV captures the mood of each scene and the texture of aimed subjects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e61.0-MP full-frame back-illuminated CMOS sensor\u003c\/strong\u003e\u003cbr\u003eThe newly developed Exmor R CMOS image sensor boasts incomparable high resolution. Back-illuminated design exhibits high sensitivity and low noise, despite extremely high pixel count of 61.0 MP.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe latest image processing engine\u003c\/strong\u003e\u003cbr\u003eThe latest BIONZ X image processing engine works in tandem with front-end LSI to maximize high-resolution sensor performance while achieving up to 15-stop dynamic range at low ISO sensitivity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWide standard ISO 100-32000 range\u003c\/strong\u003e\u003cbr\u003eRegardless of increased pixels, the α7R IV delivers highest standard ISO 32000, and reduces noise in the low- and mid-sensitivity ranges, achieving high-quality imagery.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eFactors maximizing superb resolution\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIn-body 5-axis image stabilization\u003c\/strong\u003e\u003cbr\u003eThe in-body 5-axis image stabilizer algorithm is optimized to maximize high-resolution 61.0-megapixel image sensor performance. This fully supports your handheld shooting for reliability as effective as 5.5-stop higher shutter speed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShoot in absolute silence\u003c\/strong\u003e\u003cbr\u003eSilent shooting not only provides a useful advantage in venues where quiet is required but avoids vibration that can cause camera-shake blur. Vibration-free shutter maximizes extremely high α7R IV resolution for crisp clear images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBlur-reducing structure\u003c\/strong\u003e\u003cbr\u003eA re-examined and redesigned mechanism infixes the shutter unit to suppress subtle camera shake, and enhanced image stabilizer algorithm effectively reduces image blur. Overall, the camera's high resolution is successfully maintained.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShake-free remote shutter release\u003c\/strong\u003e\u003cbr\u003eRemote camera operation using optional wireless remote controller (RMT-P1BT) allows you to shoot effective stills while avoiding camera shake caused by pressing the shutter release. This maximizes the image sensor's high resolution.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e5.76-million-dot UXGA OLED Tru-Finder\u003c\/strong\u003e\u003cbr\u003eThis 5.76-million-dot electronic viewfinder reproduces fine detail with approx. 1.6 times higher resolution than the α7R III. You can select “High” quality mode for high-precision yet natural realism while suppressing moiré and jaggies for better concentration. A smoother image with a 120\/100fps5 frame rate makes it easy to track moving subjects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe highest-level burst speed in its class\u003c\/strong\u003e\u003cbr\u003eRegardless of remarkable image resolution, the α7R IV maintains its shooting speed of up to 10fps with a mechanical shutter (up to 8fps in live-view continuous shooting mode). This allows you to capture decisive moments—such as motion of wild animals—with subtle details made possible only by the 61.0-MP high-resolution imaging capability.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUseful 26.2 MP with APS-C cropping\u003c\/strong\u003e\u003cbr\u003eThanks to extraordinary image resolution, you can still maintain remarkable high-resolution images at approximately 26.2 megapixels even after cropping a full-frame image down into APS-C size. This means the α7R IV can help you proactively utilize 61.0-megapixel full-frame shooting, for example, in bird photography that tends to require cropping editing to magnify captured images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWide AF coverage\u003c\/strong\u003e\u003cbr\u003eNew image sensor supplies wide and high-density AF coverage with 567 phase-detection AF points (approx. 99.7% height and 74.0% width). 425-point contrast-detection AF supports precision focusing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast AF despite higher resolution\u003c\/strong\u003e\u003cbr\u003eThanks to responsive enhanced Fast Hybrid AF, despite its large data handling, the α7R IV delivers swift AF even under dim lighting conditions, with remarkable ability to capture an aimed subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSteadfast AF tracking further improved\u003c\/strong\u003e\u003cbr\u003eIncreased AF points, widened coverage of AF sensor, and improved AF algorithm have further enhanced subject-tracking performance for consistent shooting, even of complex or sudden movements.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-precision AF in low-light conditions\u003c\/strong\u003e\u003cbr\u003eAdvanced AF algorithms contribute to AF precision at light levels as low as EV-38. The ‘Focus Priority in Aperture Drive’ option is for more accurate focusing in dim lighting and when the aperture is stopped down.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShoot up to 68 images continuously\u003c\/strong\u003e\u003cbr\u003eBecause the buffer memory size is 1.5 times larger, the camera maintains burst shooting speed of up to approx. 68 images. With APS-C shooting mode, you can shoot approximately three times more photos than with full-frame shooting mode.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual media slots, both supporting UHS-II\u003c\/strong\u003e\u003cbr\u003eBoth SLOT 1 and SLOT 2 are compatible with UHS-I and UHS-II for fast mass-volume data writing. The α7R IV can simultaneously or relay record, separate RAW\/JPEG data and stills\/movies, and copy data between cards.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExtend shooting to professional length\u003c\/strong\u003e\u003cbr\u003eThe α7R IV uses a high-capacity NP-FZ100 battery. For longer hours of shooting, combine this with optional VG-C4EM Vertical Grip holding up to two NP-FZ100 batteries, which allows you to shoot two times more shots than with α7R IV.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRely on smart AI-based Real-time Tracking\u003c\/strong\u003e\u003cbr\u003eAI-based Real-time Tracking is newly featured to greatly increase your success rate in challenging shots. Simply designate a subject and press the shutter button halfway, and rely on the camera to steadfastly track the subject. With “Face\/Eye Priority in AF” function, the α7R IV seamlessly changes tracking targets between face and eye when the subject is a person.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Eye AF with animal eye tracking for more success\u003c\/strong\u003e\u003cbr\u003eThanks to an improved algorithm, the α7R IV now supports animal eye in addition to human eye tracking12, allowing fast, precise, automatic detection and tracking. This animal eye support will greatly increase your success in capturing images of animals in the wild or favourite pets at home when an obstacle comes into view or the camera's horizontal\/vertical orientation often changes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Eye AF: evolution of portraiture\u003c\/strong\u003e\u003cbr\u003eReal-time Eye AF represents the evolution of portrait shooting. This AI-aided technology provides immediate, accurate eye detection and tracking for crisp, clear focus on the subject’s face, even when capturing a fast-moving model in a photo session. The photographer can concentrate on composition — for smoother workflow that counts with pros.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInstant focusing on an eye\u003c\/strong\u003e\u003cbr\u003eWhen Face\/Eye Priority in AF is on, simply half-press the shutter, press AF-ON button, or an assigned custom button. The camera takes care of focusing on a subject eye.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRight\/left eye selection to meet your need\u003c\/strong\u003e\u003cbr\u003eNow you can even select a specific eye — left or right — before or during shooting via custom button. Eye selection allows you to focus on composition, lighting, and other details.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWorks with Real-time Tracking for eye-catching portraits\u003c\/strong\u003e\u003cbr\u003eYou can combine the use of Real-time Eye AF with Real-time Tracking11, which responds to dynamic subject motion. This collaboration enables tracking accuracy for comfortable portrait shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMore efficient workflow\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eWireless and wired connective solutions for demanding pros\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe α7R IV supports various options for PC Remote functions and means of data transfer, including 5-GHz14 Wi-Fi. Take full advantage of more choice and convenience in remote shooting operation and data backup.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWireless tethered shooting for flexible setting\u003c\/strong\u003e\u003cbr\u003eUse PC Remote to control the α7R IV or transfer data to PC via Imaging Edge™ \"Remote\" software application (ver. 2.0 or later). Faster 5-GHz Wi-Fi option is available for more shooting flexibility.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEven faster PC Remote with wired connection via USB\u003c\/strong\u003e\u003cbr\u003eUse USB 3.2 Gen 1 compatible USB Type-C™ port for faster transfer with new algorithm for wired PC Remote shooting. Transfer large uncompressed RAW images smoothly without workflow interruption.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSupport for FTP background transfer\u003c\/strong\u003e\u003cbr\u003eTo meet pro needs for prompt delivery, the α7R IV supports FTP background transfer during and after shooting for JPEG and RAW file delivery. Up to nine FTP servers can be assigned in advance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFor full-scale flash photography\u003c\/strong\u003e\u003cbr\u003eRelease time lag is minimized for smooth, responsive flash photography, with continuous flash shooting at up to 10fps. Select slow sync or rear curtain sync with wireless off-camera flash for enhanced versatility.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStandard sync terminal\u003c\/strong\u003e\u003cbr\u003eA standard sync terminal enables convenient synchronization with studio flash units and other external lighting equipment to establish desired lighting setting in studio photography.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge™ Remote, Viewer, and Edit desktop apps\u003c\/strong\u003e\u003cbr\u003eElevate your photography with Imaging Edge desktop applications. Use ‘Remote’ to control and monitor shooting live on your PC screen; ‘Viewer’ to quickly preview, rate, and select photos from large image libraries; and ‘Edit’ to develop RAW data into high-quality photos for delivery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCapture One (for Sony)\u003c\/strong\u003e\u003cbr\u003eCapture One Express (for Sony) is a free award-winning editing software that provides RAW development, easy management and powerful editing tools. Capture One Pro (for Sony) can be bought for even more editing tools and tethered shooting capability.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA different dimension of fidelity\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eNow supports compositing 16 images with Pixel Shift Multi Shooting\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThis renewed feature shifts the sensor in half or one pixel increments in a programmed order to capture 16 pixel-shifted images, composited into one high-precision image of approx. 240.8 MP from original data of approx. 963.2 MP (equivalent). Still images of architecture and art etc. are reproduced in true-to-life detail, texture, colour, mood, setting and 3D-like realism, with breathtaking fidelity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSave\/Load Setting\u003c\/strong\u003e\u003cbr\u003eThe newly added Save\/Load Settings function allows you to save camera settings in an SD memory card and read these from the card, for convenient sharing with other cameras as needed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEfficient image selection\u003c\/strong\u003e\u003cbr\u003eApply star ratings and image protection via the review playback display right on the spot. Jumping display at every 10\/100 photos and group review of continuous shots are added conveniences.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImproved menu interface\u003c\/strong\u003e\u003cbr\u003eIllustration of custom key settings on the menu screen makes it easier to understand usage. In addition, you can switch between menu tabs using the front dial or Fn button with one hand.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSteadfast AF tracking for stunning movies\u003c\/strong\u003e\u003cbr\u003eMeet the rigorous autofocus demands of 4K movies with enhanced Fast Hybrid AF. You have high speed, precision and tracking performance at your command for smooth, stable AF movie shooting. Adjust AF tracking sensitivity for steady focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Eye AF now for movie shooting\u003c\/strong\u003e\u003cbr\u003eReal-time Eye AF now supports movie shooting by detecting the subject’s eyes and continuing to track one eye. As the α7R IV keeps that eye in precise focus, you can concentrate on composition.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch Tracking for persistent focus on your subject\u003c\/strong\u003e\u003cbr\u003eWhen shooting movies, touch a subject on the LCD monitor. The α7R IV begins focusing and following with Touch Tracking. If the α7R IV spots a human eye, Real-time Eye AF activates and tracks it, too.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDigital audio interface for clear sound recording\u003c\/strong\u003e\u003cbr\u003eDigital audio interface enhances the Multi Interface Shoe (MI Shoe). Use the new ECM-B1M Shotgun Microphone or new XLR Adaptor Kit to record high-quality sound with minimized deterioration.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51796990230827,"sku":"ILCE7RM4A\/B","price":3298.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/biaQfL4s4U-ht_e2Bz-ITA_351dcd25-6e6e-41d5-a752-dcda1cea470c.jpg?v=1769601510"},{"product_id":"sony-a7r-v-boitier-seulement","title":"A7R V Full-frame Image Sensor ILCE-7RM5 - Body Only - Black","description":"\u003cstrong\u003eNEWLY DEVELOPED AI PROCESSING UNIT\u003cbr\u003eA whole new level of camera intelligence\u003c\/strong\u003e\u003cbr\u003eState-of-the-art AI processing uses detailed information about human forms and postures to dramatically improve the camera's subject recognition accuracy1 and make full use of its potential resolution. Also, subject recognition has been expanded to include a number of new subject types, including vehicles and insects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI processing unit for advanced subject recognition\u003c\/strong\u003e\u003cbr\u003eThe α7R V is equipped with an AI processing unit specifically dedicated to interpreting significant amounts of data to enable more accurate recognition of subjects and recognition of a wider range of subject types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHuman pose estimation\u003c\/strong\u003e\u003cbr\u003eThe α7R V uses subject form data to recognize movement, providing a roughly 60% improvement in human eye recognition3. Human pose estimation uses learned human forms and postures to precisely recognize not just eyes, but body and head position, making it possible to lock onto and track a subject facing away from the camera or wearing a mask, for example.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecognize a wider range of subjects\u003c\/strong\u003e\u003cbr\u003eIn addition to humans, animals and birds, the camera now recognises insects, cars, trains and airplanes4, providing even greater flexibility and reliability when shooting both stills and movies. Heads and bodies are now recognized in addition to eyes (Real-time Eye AF) for the Human, Animal, and Bird settings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImproved accuracy of WB control\u003c\/strong\u003e\u003cbr\u003eThe α7R V's 7R V's AWB (auto white balance) function has evolved in tandem with the camera's AI capabilities. In addition to the Visible Light + IR sensor on the front of the body, the camera's AI processing unit helps to achieve more accurate white balance in difficult lighting, such as when the subject is in shadow.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA new high in α resolution\u003c\/strong\u003e\u003cbr\u003eThe output from the 35mm full-frame back-illuminated Exmor R CMOS image sensor, with approximately 61.0 million effective pixels, is processed in real time to the fullest extent by the advanced BIONZ XR™ processing engine to deliver breathtaking detail in both stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e35mm full-frame image sensor with 61.0 effective megapixels\u003c\/strong\u003e\u003cbr\u003eThe sensor is packed with Sony's image sensor technologies, with effective noise reduction realized by its back-illuminated structure, plus gapless on-chip lenses, AR coating (anti-reflection seal glass), and the elimination of an optical low pass filter.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe latest BIONZ XR image processing engine\u003c\/strong\u003e\u003cbr\u003eWith up to eight times the processing power of its predecessor7, the new BIONZ XR processes huge volumes of image data while minimizing latency and markedly boosting the camera’s movie and still-image processing power.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and color\u003c\/strong\u003e\u003cbr\u003eThe latest BIONZ XR engine achieves even better exposure control and color reproduction accuracy. A new AE (auto exposure) algorithm is capable of detecting the skin area in faces and controlling exposure accordingly when shooting stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSelectable RAW image sizes and quality\u003c\/strong\u003e\u003cbr\u003eThe α7R V now supports the lossless RAW format, with three selectable pixel counts - L (60M), M (26M), and S (15M). Both M and S sizes offer the same resolution in full-frame and APS-C fields of view, for simpler post-production workflow.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced 5-axis in-body optical stabilization\u003c\/strong\u003e\u003cbr\u003eAdvanced 5-axis in-body optical stabilization The α7R V has been upgraded to offer up to 8 steps of stabilization in the body alone, for the first time in the α series. This achieves effective stabilization for slow-shutter shots of interiors or night scenes where it is preferable to avoid the need for increased sensitivity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePrecise compensation at the single-pixel level\u003c\/strong\u003e\u003cbr\u003eA new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel resolution to bring out the finest subject details.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreative Look supports varied expression\u003c\/strong\u003e\u003cbr\u003eThe Creative Look feature provides 10 presets that can be used unmodified or edited to create a variety of “looks” that can help creators fine-tune the mood of their stills or movies in-camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePixel Shift Multi Shooting10 responds to changing conditions\u003c\/strong\u003e\u003cbr\u003ePixel Shift Multi Shooting takes advantage of precision in-body image stabilization system control. Up to 16 pixel-shifted images are captured and later composited using a computer to achieve overwhelming resolution in a single image. Even tiny movements down to single-pixel level can be detected and compensated for by the PC software performing the compositing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Recognition AF\u003c\/strong\u003e\u003cbr\u003eThe α7R V's AF system delivers dramatically enhanced overall performance, drawing on major advances in subject recognition technology. Deep learning technology supports powerful Real-time Recognition AF (autofocus) as well as more reliable Real-time Tracking which is supported by higher Fast Hybrid AF performance over a wider area.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFaster, more precise wide-area AF\u003c\/strong\u003e\u003cbr\u003eThe immense processing power of the new BIONZ XR engine and updated algorithms achieve notably improved AF (autofocus) performance. Up to 693 phase-detection points in a high-density array cover approximately 79% of the image area.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAccurate AF in low EV -4.0 light\u003c\/strong\u003e\u003cbr\u003eThe latest AF algorithms enable high AF precision down to light levels as low as EV -4.0 in AF-S mode13. The α7R V also includes a Focus Priority mode that provides more reliable AF in low light or when using smaller apertures.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eContinuously shoot up to 583 compressed RAW images at 10 fps\u003c\/strong\u003e\u003cbr\u003eContinuous shooting at up to 10 fps with full AF\/AE tracking is possible with the mechanical or electronic shutter. The camera can shoot up to 583 compressed RAW images at this speed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFocus bracketing to capture the best shot\u003c\/strong\u003e\u003cbr\u003eThe camera will automatically shoot up to 299 images with sequentially shifted focus points, with custom intervals and sequence specified by the user. Pick the perfect shot, or post-process multiple shots to achieve creative composites with impossible focus depth.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlicker suppression\u003c\/strong\u003e\u003cbr\u003eFlicker from artificial lighting can be effectively suppressed, with your choice of \"Anti-flicker shoot\" for still shots or \"Var Shutter\" to fine-tune shutter speeds to match flicker rates when shooting either stills or movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFull-time DMF (direct manual focus)\u003c\/strong\u003e\u003cbr\u003eWhen shooting stills with AF-C or AF-S autofocus, the lens's focus ring can be rotated to instantly switch to manual focus mode at any time. This makes it easy to switch focus to a different subject on the fly.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh quality 8K movie recording\u003c\/strong\u003e\u003cbr\u003eThe XAVC HS format enables in-camera recording of high-resolution, high-quality 8K (7680 x 4320) 24p (25p) movies with efficient HEVC\/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the resolution provided by the sensor and full-pixel readout. Even the finest subject details are faithfully captured.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOutstanding 4K movie recording up to 60p(50p)\u003c\/strong\u003e\u003cbr\u003eFull frame and Super 35mm formats can be selected for 4K movie recording. Full pixel readout in the Super 35mm mode without the need for pixel binning makes 2.6x oversampling possible for 4K movies. The XAVC S-I (All-Intra) or the XAVC HS format is supported, with 10-bit 4:2:2 color sampling.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNew 4-axis multi-angle LCD monitor\u003c\/strong\u003e\u003cbr\u003eSony's newly developed 4-axis multi-angle monitor combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility. It allows greater shooting freedom by providing unrestricted angle adjustment in both horizontal and vertical orientations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e3.2 type high-detail LCD panel\u003c\/strong\u003e\u003cbr\u003eThe α7R V's LCD monitor has a 3:2 aspect ratio, with 2.1 million dots, touch operation and a wide color gamut (DCI-P3 equivalent). An outdoor mode is provided for clear visibility in bright outdoor settings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eQXGA viewfinder with the highest resolution in its class\u003c\/strong\u003e\u003cbr\u003eThe 9.44 million-dot OLED electronic viewfinder offers a 1.6x improvement in resolution, 0.90x viewfinder magnification, a 41° diagonal FOV, and a selectable 120 fps setting for minimal motion blur.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Wi-Fi for PC tethering, FTP and smartphone transfers\u003c\/strong\u003e\u003cbr\u003eBuilt-in Wi-Fi (IEEE 802.11a\/b\/g\/n\/ac) allows communication on the 2.4 GHz and 5 GHz32 bands, and provides 2x2 MIMO support for fast and stable data transfer and reliable communication.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUVC\/UAC support for high-quality webcam applications\u003c\/strong\u003e\u003cbr\u003eEasy streaming in 4K is possible with a UVC\/UAC compatible smartphone or PC33 via USB connection, so the α7R V can be used as a high-resolution webcam.\u003cbr\u003e\u003cbr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51796993442091,"sku":"ILCE7RM5\/B","price":4298.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/I2MYDapgDxK-YN8acbMh6g_0a024e83-b3fc-4fba-9282-38c9218d58cd.jpg?v=1769601510"},{"product_id":"sony-a7s-iii-boitier-seulement","title":"A7S III Full-frame Mirrorless Camera - Body Only - Black - ILCE7SM3B","description":"\u003cstrong\u003eFor visual trailblazers\u003c\/strong\u003e\u003cbr\u003eWith extreme full-frame movie performance including high sensitivity (expanded ISO up to 409600), 15-stop wide dynamic range, 4K 120p, fast and dependable autofocusing, and extra-strong image stabilization, the α7S III again raises the bar for movie makers.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLarge pixels deliver high sensitivity and low noise\u003c\/strong\u003e\u003cbr\u003eThe new full-frame 12.1-megapixel back-illuminated Exmor RTM CMOS image sensor packs major innovations in light-gathering, wiring and output optimization. These deliver blazing doubled readout speeds, superb image quality throughout the whole sensitivity range, 15-stop wide dynamic range, and reduced rolling shutter, with the sensor also providing focal-plane phase-detection AF.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUp to 8x more powerful BIONZ XRTM image processor\u003c\/strong\u003e\u003cbr\u003eAlong with the new sensor and its unprecedented speed, the BIONZ XR image processing engine has also been newly developed and packs up to 8x more processing power. With a future-oriented architecture, it delivers high quality images faster for superlative still and video expression, as well as dramatically improved camera interface responsiveness.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStunning AF performance even at 4K 120p\u003c\/strong\u003e\u003cbr\u003eThe new Exmor R full-frame image sensor and revolutionary BIONZ XR image-processing engine deliver always-active pinpoint AF for astonishing detail in both space and time, and stunning 4K movies even at 120 frames per second or in slow motion. With the resolution and depth of field only possible from a full-frame sensor, the results are spectacular.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e10-bit 4:2:2 recording\u003c\/strong\u003e\u003cbr\u003eRecord right on the camera with the amazing richness of 10-bit depth and 4:2:2 color sampling, for far greater flexibility in image grading, post-processing and compositing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAll-Intra encoding available\u003c\/strong\u003e\u003cbr\u003eAs well as Long GOP, All-Intra encoding is now provided. This encodes every frame independently at bitrates up to 600 Mbps, to capture complex motions more accurately for recording on either internal or external media, and allow more efficient editing workflows.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperior quality and smaller files with XAVC HS\u003c\/strong\u003e\u003cbr\u003eThe new XAVC HS recording format uses HEVC\/H.265 encoding to achieve twice the compression efficiency of AVC\/H.264 encoding, for superior image quality and smaller file sizes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOur renowned sensitivity delivers expanded ISO 409600\u003c\/strong\u003e\u003cbr\u003eThe renowned sensitivity of the series scales new heights, with an expanded ISO range for movies from 80 to a remarkable 409600 (standard range 80–102400). With advanced light-gathering and output optimization, the 12.1-megapixel full-frame sensor achieves low noise throughout the sensitivity range, and can capture usable images in near-total darkness.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Log3 gamma, S-Gamut3.Cine gamut as on pro camcorders\u003c\/strong\u003e\u003cbr\u003eThe S-Log3 gamma curve and S-Gamut3.Cine color gamut, shared with pro camcorders, provide wider dynamic range and easier color matching for smoother post-production workflows. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHLG (Hybrid Log-Gamma)\u003c\/strong\u003e\u003cbr\u003eHLG (Hybrid Log Gamma) simplifies HDR production, producing footage for HLG-compatible BRAVIA TVs on the camera with no complex post-production, and smooth gradations from the 10-bit color depth.\u003cbr\u003e[1] High flexibility to fine-tune images as desired (color grading required)\u003cbr\u003e[2] Instant high-quality image (color grading not required)\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImage quality improvements\u003c\/strong\u003e\u003cbr\u003eThe new BIONZ XR image processing engine delivers improvements in color reproduction, stability against different light sources, natural tonal gradation and roll-off, and reduced rolling shutter.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e16-bit RAW HDMI output\u003c\/strong\u003e\u003cbr\u003eFor demanding post-production workflows, 16-bit RAW output is available via HDMI connection to compatible external recorders while XAVC HS 4K, XAVC S 4K, or XAVC S-I 4K, and proxy files are simultaneously captured in-camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEfficient editing through proxy recording\u003c\/strong\u003e\u003cbr\u003eWhile recording high-bitrate 4K movies, HD proxies (in 8 or 10-bit depth) can be generated in-camera. Editing the smaller proxy files reduces computer load and speeds up workflow prior to final 4K delivery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Hybrid AF for accuracy and tenacity\u003c\/strong\u003e\u003cbr\u003eThe wide-area AF uses intelligent tracking and on-sensor phase-detection covering most of the frame. The result is that every bit of supremely accurate and tenacious AF performance is extracted in combination with high-quality E-mount lenses, even when shooting moving subjects at shallow depths-of-field in 4K and at 120p frame rates.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePowerful focus control for solo shooters\u003c\/strong\u003e\u003cbr\u003eWith AF Transition Speed selectable over 7 levels, and AF Subject Shift Sensitivity over 5 levels, you can better convey your creative intentions when switching subjects or, for example, rack focusing. A simple touch can temporarily activate AF even during manual focus operation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Eye AF for movies\u003c\/strong\u003e\u003cbr\u003eReal-time Eye AF uses AI to ensure pinpoint focusing precision for eyes, with performance now improved by 30% on profile or partially-obscured faces. Tenacious eye tracking lets you concentrate on composition even with a shallow focus depth. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Tracking with intuitive touch operation\u003c\/strong\u003e\u003cbr\u003eReal-time Tracking analyzes subject color, pattern, depth, and face information to track the subject. Touch Tracking intuitively and automatically tracks a subject touched on the LCD screen. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIn-body 5-axis image stabilization\u003c\/strong\u003e\u003cbr\u003eA highly accurate image stabilization unit and gyro-sensor are provided, delivering 5-axis optical image stabilization.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDigital audio interface for clear sound recording\u003c\/strong\u003e\u003cbr\u003eA digital audio interface added to the Multi Interface (MI) Shoe allows direct 24-bit input. Available settings are 48 kHz\/16-bit 2-ch, and by using the optional XLR-K3M adaptor kit, 48 kHz\/24-bit 2-ch and 48 kHz\/24-bit 4-ch.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUnique heat dissipation, for dependable recording\u003c\/strong\u003e\u003cbr\u003eA unique Sony Σ (sigma) shaped graphite heatsink is built into the image-stabilization unit. This dissipates heat 5x more effectively for extended recording time, without interfering with image stabilization.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMovie-shooting comfort\u003c\/strong\u003e\u003cbr\u003eResponding to feedback from professional users, the MOVIE button has been moved to the top face for improved operability in any shooting position. Mode dial ordering and speed of switching have also been improved.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh ISO sensitivity\u003c\/strong\u003e\u003cbr\u003eWith an amazingly wide standard ISO range of 80–102400 (expandable to 40–409600 for stills), the α7S III offers incredible creative opportunities. The newly-developed image sensor and image processing algorithms produce even cleaner images and more natural textures than the previous α7S II model, even when shooting in near total darkness.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Hybrid AF for stills\u003c\/strong\u003e\u003cbr\u003eThe Fast Hybrid AF system combines speed and precision. With 759 focal plane phase-detection sensors and 425 contrast-detection points distributed across most of the image area, the α7S III quickly finds and tracks your subject throughout the frame.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOutstanding continuous shooting performance\u003c\/strong\u003e\u003cbr\u003eUse your choice of mechanical or electronic shutter for continuous burst shooting, with AF\/AE tracking, at up to 10 fps. Capture decisive moments with over 1,000 frames of continuous uncompressed RAW shooting possible.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHighly-sensitive AF for low-light focusing\u003c\/strong\u003e\u003cbr\u003eAF algorithm advances have allowed the α7S III to achieve autofocus in lighting conditions as dim as EV-6, where subjects are barely even visible with the naked eye.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStill-image quality advances through new sensor and engine\u003c\/strong\u003e\u003cbr\u003eThe newly-developed image sensor and image processing engine deliver improvements in color reproduction, particularly of skin tones, and texture depiction in still images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNew HEIF format and HLG image capture modes\u003c\/strong\u003e\u003cbr\u003eThe HEIF image file format is supported, offering better image quality and greater compression efficiency than JPEG, plus 10-bit color. High Dynamic Range still images can also be captured in HLG mode for viewing on compatible TVs.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTwo CFexpress Type A-compatible media slots\u003c\/strong\u003e\u003cbr\u003eBoth card slots support both ultra-fast CFexpress Type A cards, allowing high-bitrate recording and fast buffer clearance, and SDXC UHS-II cards. Parallel and Relay recording are also available.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVari-angle LCD monitor for comfortable movie shooting\u003c\/strong\u003e\u003cbr\u003eThe variable-angle 1.44 million-dot 3.0-type touch screen features a side-open design, for flexible positioning and improved visibility when mounting on gimbals or rigs.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e9.44 million-dot high-definition electronic viewfinder\u003c\/strong\u003e\u003cbr\u003eThe new EVF offers resolution, contrast and color unlike anything in its class. It also offers world-leading 0.9x finder magnification, a 41 ° diagonal field of view, and a 25-mm-high eyepoint.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced operability\u003c\/strong\u003e\u003cbr\u003eThe menu structure has been redesigned to reflect feedback from both pro photographers and videographers. Camera settings are now more intuitive and the camera is more responsive to setting changes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNew menu structure\u003c\/strong\u003e\u003cbr\u003eBased on requests from our most demanding professional users, major improvements have been made to the menu structure, for improved at-a-glance readability and reduced menu navigation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntuitive touch operation\u003c\/strong\u003e\u003cbr\u003eThe menu screen can be operated by touch, while the playback screen features swiping, and pinch-to-zoom. Operability of the touch functions when shooting has also been improved.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e5 GHz24 Wi-Fi compatible\u003c\/strong\u003e\u003cbr\u003eAs well as 2.4 GHz, 5 GHz Wi-Fi® connectivity is provided for remote operation, wireless preview, and faster and more stable data transfer of both still images and video.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWired LAN connectivity\u003c\/strong\u003e\u003cbr\u003eFor complex, interference-prone environments, or higher bandwidth needs, 1000BASE-T wired LAN connectivity is available by connecting a compatible USB-Ethernet adaptor cable to the camera's USB Type C® port.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRemote preview and shooting\u003c\/strong\u003e\u003cbr\u003eEither wired or wireless remote shooting is available from a PC, or from a mobile device with Imaging Edge MobileTM installed, for more efficient workflows and shooting in challenging environments.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge DesktopTM\u003c\/strong\u003e\u003cbr\u003eElevate your photography with Imaging Edge Desktop applications. Use \"Remote\" to control and monitor shooting live on your PC screen; \"Viewer\" to quickly preview, rate, and select photos from large image libraries; and \"Edit\" to develop RAW data into high-quality photos for delivery. Get the best from Sony RAW files, and manage your productions more efficiently.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCapture One for Sony\u003c\/strong\u003e\u003cbr\u003eCapture One Express (for Sony) is free award-winning editing software that provides RAW development, easy management, and powerful editing tools. Capture One Pro (for Sony) is also available for even more editing tools and tethered shooting capability.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51796996653355,"sku":"ILCE7SM3\/B","price":4498.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/3ZCuI6NUMUrzZo1Mc0gGpw_f11c890e-6269-4350-8069-1360645b50f6.jpg?v=1769601526"},{"product_id":"sony-alpha-a9-iii-boitier","title":"A9 Mark III Full Frame Mirrorless Camera - Body Only","description":"\u003cstrong\u003eNewly developed full-frame stacked 24.6 MP Exmor RS image sensor with global shutter\u003c\/strong\u003e\u003cbr\u003eThe α9 III features a ground-breaking full-frame global shutter image sensor with approximately 24.6 million effective pixels, a stacked CMOS architecture and integral memory, offering high resolution and overwhelming speed. It’s capable of capturing fast-moving subjects with absolutely no distortion, and the sensor’s stacked structure and advanced A\/D conversion enable high-speed processing to proceed with minimal delay. Also boasting an advanced BIONZ XR processing engine, the α9 III can shoot continuous bursts at up to 120 frames per second keeping all the action in focus thanks to formidable AI, dense phase-detect AF and wide subject recognition.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImage of the BIONZ XR\u003cbr\u003eBIONZ XR image processing engine\u003c\/strong\u003e\u003cbr\u003eWith up to eight times more processing power than previous versions, the BIONZ XR image processing engine minimizes processing latency while markedly boosting image processing power, producing images with high colour gradation, realistic colour reproduction and low-noise. It’s able to process the high volume of data generated by the newly developed Exmor RS image sensor in real-time, even while shooting continuous bursts at up to 120fps, and it can capture high-quality 14-bit RAW images in all still shooting modes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA group of example images shot in a continuous burst, capturing a bird in various stages of flight\u003cbr\u003eBlackout-free shooting\u003c\/strong\u003e\u003cbr\u003eNever miss a moment thanks to the blackout-free viewfinder, which does not black out even during fast-paced continuous shooting. This allows seamless capture of all the action, and is especially useful for shooting fast-moving subjects such as athletes, or for portraits, when even the briefest of facial expressions can make the difference between an average and great shot.  (1) Blackout-free shooting (2) Shooting with blackout\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a triathlete splashing water onto his face\u003cbr\u003eUltra-fast 1\/80000 second shutter speed\u003c\/strong\u003e\u003cbr\u003eCapture all the fast-paced action at sporting events and more. The global shutter sensor allows for an ultra-fast maximum shutter speed of 1\/80000 second for still images, making it possible to even capture a bullet leaving the barrel of a rifle at a shooting competition, for example.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a bird in flight\u003cbr\u003eCapture essential moments with innovative high-speed burst support\u003c\/strong\u003e\u003cbr\u003eNever miss a key event with Pre-Capture, which makes it possible to capture moments that occurred before the shutter was released. Data (up to 120 images per second) is temporarily stored while the shutter button is half-pressed, and up to 1 second before can be captured once the shutter is fully pressed. This makes it easier to capture split-second moments, such as images of birds taking flight, even if actual shutter release is a little late.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a golfer performing a bunker shot, moments after the club struck the ball\u003cbr\u003eContinuous Shooting Speed Boost\u003c\/strong\u003e\u003cbr\u003eContinuous Shooting Speed Boost temporarily boosts the shooting speed while shooting bursts, enabling the user to raise the frame rate to 120fps, for example, when the key moment approaches. Best used when shooting sports and other fast-paced activities when the timing of the desired action can be roughly predicted.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a man walking on a beach\u003cbr\u003eHuman pose estimation using a skeleton-based model\u003c\/strong\u003e\u003cbr\u003eWith its innovative AI processing unit, the α9 III can use subject form data to accurately recognize movement. Human pose estimation technology recognizes not just eyes but also body and head position with high precision. This makes it possible to lock onto and track a subject facing away from the camera or whose face is covered. A distant human subject that occupies only a small area of the frame (even smaller than in previous Real-time Recognition AF iterations) can be recognized if the subject is near the focus area when the shutter is half-pressed while shooting with continuous AF. This can speed up focus acquisition on an athlete approaching from a distance at a track-and-field or ski event, for example.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample images of a lion, bird, airplane, car, train and butterfly\u003cbr\u003eReliable recognition of a wider range of subjects\u003c\/strong\u003e\u003cbr\u003eThe AI processing unit supports enhanced Human, Animal, Bird, Insect, Car\/Train and Airplane recognition. In the Car\/Train category, it is now capable of recognizing helmets, such as those worn by the drivers of formula race cars. Animal recognition can recognize the eyes of some grazing and small animals, in addition to the eyes, heads and bodies of dogs, cats and similarly featured animals. Bird recognition has also been updated, more easily pinpointing the eyes of a variety of bird types as well as recognizing bird bodies. Plus, a new Animal\/Bird setting eliminates the need to switch between two settings to shoot animals or birds.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of two cyclists racing uphill\u003cbr\u003eWide, fast, precise autofocus and tracking\u003c\/strong\u003e\u003cbr\u003eThe α9 III packs a Fast Hybrid AF system that combines the speed and tracking performance of phase-detection AF with the precision of contrast-detection AF, reliably locking onto and tracking subjects that move rapidly and\/or erratically. It now features 7598 phase-detection points in a high-density focal plane phase-detection AF system that covers approximately 95.6% of the image area.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a triathlete splashing water onto his face\u003cbr\u003eUp to 120 AF\/AE tracking calculations per second\u003c\/strong\u003e\u003cbr\u003eLet the camera keep track—the high-speed readout of the new image sensor enables the α9 III to make up to 120 AF\/AE tracking calculations per second9, twice that of its predecessor. AF tracks complex subject motions and predicts sudden movements with greater precision than ever before, while AE easily responds to sudden brightness variations. The α9 III continues to track even during continuous shooting, also contributing to greater precision.  (1) AF\/AE calculations (2) 120 frames\/s\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a portrait of a woman at night\u003cbr\u003eComposite RAW Shooting reduces noise\u003c\/strong\u003e\u003cbr\u003eComposite RAW Shooting captures multiple images (4, 8, 16, or 32, selectable) which can then be merged using Sony’s Imaging Edge Desktop computer application software to create full-resolution images with very low noise.10 This makes it possible to shoot wildlife at high shutter speeds or portraits in low light, achieving exceptionally high image quality with low noise, even at higher ISO settings. What’s more, when shooting at low sensitivity levels, the α9 III can take advantage of camera shake that occurs during handheld shooting and use Composite RAW to create images with reduced false colour and jaggies.  (1) Standard (2) Composite RAW\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIllustration of the image stabilization unit\u003cbr\u003eAdvanced optical 5-axis image stabilization\u003c\/strong\u003e\u003cbr\u003eShoot handheld with confidence. The α9 III is packed with a high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms to effectively detect and correct camera shake, offering 8.0-step11 stabilization. This is further supported by compatible lenses with built-in image stabilization and improved communication between the body and lenses, providing effective control for blur-free shooting even at telephoto focal lengths. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a woman dancing in the rain\u003cbr\u003eFlash sync at all shutter speeds\u003c\/strong\u003e\u003cbr\u003eWith a compatible flash unit from Sony (such as the HVL-F60RM2 or HVL-F46RM), the α9 III can perform full flash synchronization right up to the maximum 1\/80000 second shutter speed. This allows flash to be used for extra subject illumination when shooting outdoors in bright daylight with a high shutter speed, reducing the need for large lighting setups and vastly expanding creative shooting possibilities.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of cyclists racing\u003cbr\u003eAdvanced image sensor with global shutter system for distortion-free movies\u003c\/strong\u003e\u003cbr\u003eThe newly developed 24.6-megapixel full-frame global-shutter Exmor RS image sensor with stacked CMOS architecture offers immense benefits for moviemaking as well as still photography. Rolling shutter distortion is non-existent, so natural-looking footage can be captured regardless of subject or camera movement, even when shooting from a fast-moving vehicle or panning the camera quickly.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a golfer singing for a bunker shot, moments before hitting the ball\u003cbr\u003e4K 120p without cropping for the first time in an α body\u003c\/strong\u003e\u003cbr\u003eFor the first time in the α line-up from Sony, the α9 III offers 4K (3840 x 2160) 120p movie recording without cropping, allowing users to utilize the full angle of view provided by any lens. For example, 4K footage shot in slow motion 120p and footage shot at normal speed 24p within the same scene will have the same angle of view and can be easily edited together without the need for reframing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a portrait of a woman\u003cbr\u003eS-Cinetone for a cinematic look\u003c\/strong\u003e\u003cbr\u003eSony’s S-Cinetone picture profile provides the same colour science that delivers beautiful colours and skin tones throughout the highly regarded Cinema Line range. S-Cinetone produces natural mid-tones that are essential to healthy-looking skin, plus soft colours and gorgeous highlights. This lets creators concentrate on shooting while achieving a cinematic look without the need for colour grading.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a golf player in focus with a tree trunk defocused in the foreground\u003cbr\u003eBreathing compensation for consistent angle of view when focusing\u003c\/strong\u003e\u003cbr\u003eFocus breathing compensation effectively reduces focus breathing when shooting movies. Sony’s original Clear Image Zoom technology is used to automatically maintain a consistent angle of view throughout focus changes for more stable images. Breathing metadata can also be used with the advanced breathing compensation capabilities of the latest Catalyst Browse\/Prepare software application during post production.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUsage image of a man holding the camera to shoot a triathlete running out of the sea\u003cbr\u003eDynamic active Mode stabilization\u003c\/strong\u003e\u003cbr\u003eA high-precision stabilization unit and gyro sensors built into the camera, supported by optimized image stabilization algorithms, allow advanced electronic stabilization to work in conjunction with the camera’s 5-axis optical in-body image stabilization system. Dynamic active Mode improves stabilization by more than 30% over the existing Active Mode (approx.).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of the camera’s right side\u003cbr\u003eErgonomic grip design enhances operability while reducing fatigue\u003c\/strong\u003e\u003cbr\u003eThe α9 III features a grip with a new shape that improves hold and reduces physical stress on the user, even when shooting with heavy telephoto lenses or for long periods of time. An ergonomically refined contour ensures that the grip fills the user’s hand for a secure hold that does not cause fatigue.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of Custom button on the camera front\u003cbr\u003eNew front custom button provides greater flexibility\u003c\/strong\u003e\u003cbr\u003eAn update to the Sony’s α design, the α9 III comes with a custom button on the front for faster, easier operation while holding the grip. This makes it even more adaptable to different shooting styles and needs. For example, assign the Continuous Speed Shooting Boost function to the front button to allow instant speed boost when shooting bursts.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of the camera dial on the camera top\u003cbr\u003eDrive Mode and Focus Mode dials\u003c\/strong\u003e\u003cbr\u003eIndependently operable stacked drive mode and focus mode dials allow fast access and selection. The user can quickly select the single or continuous drive mode, or the single AF or continuous AF focus mode, without having to access menus via buttons. Both dials are lockable, preventing unwanted mode changes during use. What’s more, as a new feature, the drive mode dial can be deactivated and assigned to the FN menu or a custom button instead—a useful setup if shooting in the dark or with a rain cover that might obscure the dial.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct images showing the range of horizontal and vertical rotation of the LCD monitor\u003cbr\u003eSony’s original 4-axis mechanism for enhanced shooting flexibility\u003c\/strong\u003e\u003cbr\u003eThe α9 III features a 4-axis multi-angle monitor that combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility, allowing for unrestricted angle adjustment whether shooting vertically or horizontally. Slim, unobtrusive, and robust, the mechanism enables the monitor to be pulled away from the rear of the body and tilted upward by up to 98 °, downward by up to 40 °, and swung sideways by up to 180 °. The touch sensitive, 3.2 type LCD monitor is optimized for outdoor shooting, providing 2.1 million dot resolution, a wide colour gamut and ample brightness for clear and easy viewing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of the camera with an attached VG-C5 vertical grip equipped with two batteries\u003cbr\u003eOptional VG-C5 Vertical Grip\u003c\/strong\u003e\u003cbr\u003eThe optional VG-C5 Vertical Grip provides outstanding comfort and operability for long shooting sessions. The grip and shutter button feature the same ergonomic design as the camera body. Control access is similar too, with an independent front custom button (C5), a front dial, rear L and R dials, and a lock function on the R dial. The VG-C5 Vertical Grip can house two NP-FZ100 batteries for extended shooting sessions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIllustration of the camera's viewfinder\u003cbr\u003eExcellent viewfinder specs and performance \u003c\/strong\u003e\u003cbr\u003eThe 9.44 million-dot (approx.) OLED viewfinder includes 0.90x magnification with a 41 ° FOV for a clear, wide view, and an updated structure that results in a 25 mm high eyepoint. An original optical design minimizes aberration that can be distracting when looking around the viewfinder image, providing a more consistent viewing experience. Viewfinder and monitor lag time have also been reduced to allow more stable framing, especially during continuous shooting. The finder frame rate can be set to Standard (60fps), High (120fps), or Higher (240fps). The 240fps setting provides an extremely smooth viewfinder image with minimum motion blur when shooting moving subjects, and greatly reduces motion blur when panning or tilting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of the camera front with the shading curtain closed\u003cbr\u003eShading curtain closed on power-off\u003c\/strong\u003e\u003cbr\u003eA shading curtain protects the image sensor from dust and particles while changing lenses. When set to ON, it automatically closes when the camera’s power is turned off.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of the camera’s magnesium alloy chassis\u003cbr\u003eRobust and durable for challenging professional environments\u003c\/strong\u003e\u003cbr\u003eWith lightweight, high-rigidity magnesium alloy for its top cover, front cover, internal frame, and rear cover, the α9 III boasts high body durability, high shock resistance and effective heat dissipation. It’s built to withstand challenging professional environments while remaining relatively compact and lightweight.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIllustration showing the camera’s dust and moisture resistance features\u003cbr\u003eRugged reliability in the field\u003c\/strong\u003e\u003cbr\u003eThe α9 III features outstanding dust and moisture resistance, thanks to design refinements with silicone rubber packing around buttons, lens-lock button, cushioning around the lens mount, and other areas. An improved EVF design effectively seals the viewfinder’s optical path, achieving the same effect as a double glass structure. Combined with dust- and moisture-resistant lenses, flash units, and\/or the optional VG-C5 Vertical Grip, the α9 III becomes the core of a rugged dust- and moisture-resistant system.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImage of the Photo playback menu display with the option for “Display as Group” selected\u003cbr\u003eImproved group display\u003c\/strong\u003e\u003cbr\u003eWorkflow efficiency gets a drastic boost thanks to image groups. Images taken at up to 120fps3 in continuous bursts can be defined as “groups,” making it easier to quickly flip through and locate a specific image within a large group of images. These groups can also be assigned a rating, which can then be used for filtering and searching, and the rating is embedded for images imported into a computer editing application.22 This greatly simplifies data management and speeds the workflow process.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImage of the Review playback menu display\u003cbr\u003eFn Menu Settings\u003c\/strong\u003e\u003cbr\u003eIf Playback Fn Menu is assigned to the Fn button in advance, it provides quick access to control protect status, smartphone transfer, FTP transfer, and other functions during playback. It can also be used to select and initiate functions for a filtered batch of images, enabling quick delivery via FTP transfer, for example. During single image review, the Fn menu can be accessed simply by swiping up on the LCD display and is available during single playback, index playback, calendar\/folder playback, and the image selection display.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImage of Search filtering menu display\u003cbr\u003ePlayback Filter Condition\u003c\/strong\u003e\u003cbr\u003eSearch filtering can be applied during review playback. Even for vast image libraries, images can be quickly filtered according to date, folder, still\/movie, rating, protect status, FTP, and other parameters, making it easier than ever to find specific images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImage of a person using a laptop next to the camera\u003cbr\u003eRemote Camera Tool\u003c\/strong\u003e\u003cbr\u003eRemote Camera Tool is a software application that allows PC Remote (tethered) shooting via wired LAN. Once the camera is connected to a computer or switching hub connected to a computer, Remote Camera Tool can be used to change camera settings and shoot images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUsage image of a man operating his smartphone while shooting with the camera\u003cbr\u003eBuilt-in Wi-Fi for FTP and smartphone transfers plus PC Remote tethering\u003c\/strong\u003e\u003cbr\u003eBuilt-in Wi-Fi (IEEE 802.11ac) with 2x2 MIMO support allows high-speed data transfer, enabling the α9 III to transfer data up to twice as fast as its predecessor. 5 GHz24 communication offers maximum speed and stability, essential for news and sports shooters who need to deliver immediately via FTP, as well as for studio environments.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of the camera with CFexpress cards and SD cards\u003cbr\u003eTwo CFexpress Type A compatible media slots\u003c\/strong\u003e\u003cbr\u003eAs well as UHS-I and UHS-II SD cards, the α9 III’s media slots support CFexpress Type A cards. These are ideally suited to high-speed continuous still shooting at up to 120fps and provide high write speeds to quickly clear the buffers of cameras that generate high volumes of still image and movie data. The α9 III also allows stills and movies to be recorded to memory media in numerous ways, including saving data to different media slots according to file type, image size, and image quality, and a relay record mode, all helping to streamline workflow.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSony’s Creators’ Cloud logo\u003cbr\u003eSony’s cloud services \u003c\/strong\u003e\u003cbr\u003eSony’s cloud services support shooting through to production. The Creators’ App mobile application allows users to remotely control the camera and transfer stills and movies straight to the device. For editing, Sony’s Creators’ Cloud provides access to a range of useful production support tools. Master Cut (Beta), for example, uses camera metadata and cloud AI to efficiently create rough movie edits, while Ci Media Cloud makes it easy for teams to cooperate on production. Get further inspiration from the networking service Discover, which brings creators together, helps them promote their activities, and provides access to useful articles about Sony Ambassador shooting and production methods, alongside other invaluable advice.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51796999864619,"sku":"ILCE9M3B","price":7898.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/HUo-GgYqibHGDBzh42TVKg_6432ab11-2d69-4aa0-9102-be06a42b25ee.jpg?v=1769601533"},{"product_id":"sony-zv-e1-boitier-seulement-noir","title":"ZV-E1 Full Frame Interchangeable Lens Vlog Camera - Body Only","description":"\u003cstrong\u003eExpressive imagery that emphasizes your subject\u003c\/strong\u003e\u003cbr\u003eSony’s cutting-edge technologies answer the demands of vloggers for uncompromising image expression. The CMOS Exmor R full-frame sensor delivers wide latitude, low noise, gorgeous full-frame bokeh, and high sensitivity. And with up to 8x more processing power, the latest BIONZ XR performs extremely fast real-time image processing and supports 4K 60p, 120p-upgradable recording, with improvements in gradation rendering, colour reproduction and low-noise imaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eChoose from a variety of lenses to express yourself\u003c\/strong\u003e\u003cbr\u003eBecause it features Sony’s E-mount, the ZV-E1 can be used with all E-mount lenses including the superlative G Master series with stunning resolution and world-class bokeh. A choice of focal lengths ranging from 12 mm to 1200 mm gives users comprehensive creative control.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural skin tones, Soft Skin Effect and background bokeh\u003c\/strong\u003e\u003cbr\u003eThe colours and textures of human skin and foliage are rendered consistently, even in challenging lighting conditions. Improved gradation rendering produces better skin tones and highlight roll-off in portraits, while the Soft Skin Effect smoothes out small wrinkles and blemishes and adds clarity around the eyes and mouth. When you want to emphasize your main subject, a press of the Bokeh Switch creates impressive full-frame bokeh in the background.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFraming Stabilizer maintains a constant subject position\u003c\/strong\u003e\u003cbr\u003eThe Framing Stabilizer feature automatically keeps the subject’s position in the frame constant, which can be particularly useful when walking alongside the subject. Advanced AI-based subject recognition technology works with the camera’s Dynamic active Mode image stabilization to reliably keep the subject in the frame during handheld shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreate memorable imagery with Cinematic Vlog Setting\u003c\/strong\u003e\u003cbr\u003eCinematic Vlog Setting provides an intuitive way to create scenes that look like feature movies. By choosing a Look, Moode and AF transition speed, anyone can create cinematic vlog footage that ideally matches the scene and creative intent. The Cinematic Vlog Setting includes “Look” options such as S-Cinetone that can enhance skin tones, “Mood” options that can emphasize specific colours, and the AF transition speed that determines how quickly autofocus will switch between subjects. The overall cinematic feel is further enhanced by the use of a 24 fps frame rate and the widescreen Cinemascope aspect ratio (2.35:1) with black bands above and below the image.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDynamic active Mode stabilization\u003c\/strong\u003e\u003cbr\u003eA high-precision stabilization unit and gyro sensors built into the camera, plus optimized image stabilization algorithms, allow advanced electronic stabilization to work in conjunction with the camera’s 5-axis optical in-body image stabilization system in a new Dynamic active Mode. The Dynamic active Mode is approximately 30% more effective than the Active Mode20 provided in previous models. This makes it easier than ever to shoot smooth, stable vlog footage while moving around for bold, dynamic expression.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI-based Auto Framing for movies\u003c\/strong\u003e\u003cbr\u003eUsing AI-based subject recognition technology, the Auto Framing feature automatically crops the frame to keep the subject in a prominent position when shooting movies. The framing is continually adjusted so that the recorded footage looks like the subject was being followed by an experienced camera operator, even though the camera is mounted on a tripod. In addition to the camera automatically recognizing a subject and initializing tracking, any other subject can be selected for tracking by touching it on the camera’s monitor or the Creators’ App on a smartphone.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI plus leading technology achieves precision focus\u003c\/strong\u003e\u003cbr\u003eWith its innovative AI processing unit, the ZV-E1 can accurately recognize a subject to focus on. In addition to people, animals and birds, the AI unit now makes it possible to recognize insects, cars, trains, and airplanes as subjects. With Real-time Tracking, the recognized subject can be tracked in real time at high speed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTenacious Real-time Tracking\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1’s AI-based Real-time Tracking will leave you free to concentrate on framing and composition. Subject-recognition performance has improved greatly, offering higher tracking reliability from the moment the function is initiated and making it more useful in a wider range of shooting situations. Even people wearing helmets or masks, or animals facing away from the camera, can be accurately detected and tracked in real time.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMultiple Face Recognition\u003c\/strong\u003e\u003cbr\u003eWith this feature the camera will automatically adjust bokeh and focus on multiple recognized faces in group shots, so you don’t have to worry that only people in the foreground are in focus while the faces of people in the back are out of focus. No manual aperture adjustment is required, so you can go with the flow of the moment to capture natural expressions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuppress image shifts while focusing\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 includes a Breathing Compensation function that minimizes focus breathing—changes in angle of view caused by changes in the lens’s focus—that can occur when focusing while recording movies. Sony’s original Clear Image Zoom technology is used to automatically maintain a consistent angle of view when focusing, making it possible to achieve smooth, dramatic focusing effects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct Showcase Setting for product review videos\u003c\/strong\u003e\u003cbr\u003eThe Product Showcase Setting makes it easy to shoot product review videos. The camera will smoothly switch focus from your face to a product held in front of the lens and then back to your face when the product is moved away. Product Showcase Setting can be turned on or off simply by pressing the dedicated button provided.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntelligent 3-Capsule Microphone\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 features a high-performance 3-capsule microphone with variable directivity that is capable of picking up clear audio in outdoor situations where wind and environmental noise can be a problem. The microphone is designed to clearly capture the voice of your main subject, and depending on your shoot you can set the microphone’s directivity to Front, Rear, All Directions or Auto.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSlow and Quick Motion \u003c\/strong\u003e\u003cbr\u003eFor astonishing slow motion, S\u0026amp;Q modes record every detail using bit rates up to 600 Mbps (4:2:2 10-bit, XAVC S-I 60p), or up to 240 fps capture (Full HD) for 10x slower playback. S\u0026amp;Q modes let you capture fresh new perspectives on dynamic sport and other action.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreative zoom control\u003c\/strong\u003e\u003cbr\u003eThe zoom lever located on top of the grip not only controls compatible powered zoom lenses, but also allows Clear Image Zoom to be used with unpowered zoom and prime lenses with less image degradation. Real-time Recognition AF, Real-time Tracking, and focus area settings remain active while zooming digitally or with Clear Image Zoom, ensuring that the full precision and speed of the camera’s phase-detection AF system is realized even during digital zoom operations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePicture Profile with imported LUT files\u003c\/strong\u003e\u003cbr\u003eCustom user LUT files (.cube format) can be imported into the camera and assigned to Picture Profiles. This makes it easy to use LUTs to create specific looks when shooting in modes other than preset looks. The look is recorded in-camera, so colour correction in post processing can be minimized or eliminated altogether.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced movie recording modes: 10-bit 4:2:2\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 can record 10-bit 4:2:2 video internally when using Long GOP or All Intra compression, making it possible to grade for fuller, more natural gradations while providing greater editing freedom.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Gamut3.Cine\/S-Log3 and S-Gamut3\/S-Log3\u003c\/strong\u003e\u003cbr\u003eS-Log3 offers enhanced reproduction of shadow to mid-tone (18% grey) gradations. Colour spaces include S-Gamut3, with even-better colour reproduction than S-Gamut, and S-Gamut3.Cine, a colour space that has been designed to provide a look similar to scanned cinema film. The combination of S-Gamut3.Cine, which has a slightly wider colour gamut than DCI-P3 digital cinema, and S-Log3 allows easier colour grading for the DCI-P3 or 709 video colour space.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmallest and lightest in the world in its class\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 is the world’s most compact, lightweight vlog camera with a full-frame CMOS sensor and lens interchangeability. Its small size and light weight make it ideal for handheld shooting as well as for gimbal and drone mounting, for extraordinary mobility that gives vloggers new capabilities for creative expression.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlexible ISO for greater exposure setting freedom\u003c\/strong\u003e\u003cbr\u003eFlexible ISO is an S-Log3 shooting mode that allows ISO sensitivity to change according to the brightness of the scene, while aperture and shutter speed are set manually. ISO can be set to AUTO or manually set between 640 and 102400 (160 and 409600 in expanded ISO mode) as required for optimum exposure.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSimple operation for stress-free shooting\u003c\/strong\u003e\u003cbr\u003eThe side-opening vari-angle LCD screen and the positioning of major controls have been designed for convenient shooting of selfies and vlogs. The LCD screen makes it easy to check framing while shooting from just about any angle, while the REC button, Still\/Movie\/S\u0026amp;Q selector, custom buttons and other controls on the camera’s top panel are laid out for easy access and operation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eQuick access to frequently used menu items\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 provides quick access to frequently used items such as frame rate, shutter speed and other essential shooting parameters via a list-style main menu. Display of this menu can be assigned to a custom button so that parameters can be quickly checked and edited prior to shooting. Separate main menus optimized for movies and stills are available.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntuitive touch operations\u003c\/strong\u003e\u003cbr\u003eSwiping the left or right edge of the monitor display reveals touch-function icons at the top that control the shooting mode, Cinematic Vlog Setting, and more. Additionally, the function (Fn) menu can be displayed by swiping up on the monitor. Other refinements include exposure compensation and white balance touch-control icons that have been added to the existing F-stop, shutter speed, and ISO icons at the bottom of the monitor display.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust- and moisture-resistant design\u003c\/strong\u003e\u003cbr\u003eSealing is provided around all buttons and dials, while all body seams incorporate a tongue-and-groove structure for double protection. Effective sealing throughout the body contributes to outstanding resistance to dust and moisture in challenging outdoor conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConvenient features for confident shooting\u003c\/strong\u003e\u003cbr\u003eShoot with confidence while the ZV-E1 backs you up with a range of helpful features. These include a recording lamp on the front of the camera, so you can clearly see when recording is in progress. There is also a self-timer for movie shooting, with a countdown indicator prominently displayed in the centre of the screen, making it easier to record only required footage.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eZ-series battery\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 uses Sony’s high-capacity Z battery. For even better power performance the image processing engine, image sensor, and related circuitry have been designed to optimize power economy under all shooting conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptional accessories to make the most of vlogging\u003c\/strong\u003e\u003cbr\u003eYou can boost your vlog’s sound with an optional external microphone, attached easily to the ZV-E1’s microphone jack. And smooth, one-handed operation is yours with the optional GP-VPT2BT Shooting Grip with Wireless Remote Commander. The grip features easily accessible zoom and still\/movie shooting controls, and it can also be used as a tripod.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-quality live streaming\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 makes it possible to do live streaming at 4K 30p, with UVC\/UAC support. Connected to a personal computer or smartphone via USB, the camera can function as a 4K (2160p) webcam. Add a new dimension to online meetings, live events or even simple conversations with family and friends, as you take advantage of features like narrow depth of field, optical zoom, the Intelligent 3-Capsule Microphone, Face Priority AE and Eye AF.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy, stable smartphone connectivity\u003c\/strong\u003e\u003cbr\u003eConnection stability when transferring images from the camera to the Creators’ App on a smartphone has been greatly improved, as transfers continue in the background even if the smartphone display sleeps or a different app is launched. Workflow from shooting to sharing has been notably improved overall.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnvironmentally friendly packaging\u003c\/strong\u003e\u003cbr\u003eThe outer packaging of the ZV-E1 employs Sony’s “Original Blend Material” consisting of bamboo, sugar cane, and recycled paper. It contains no plastics. This special material produces recyclable packaging of high quality and durability that has low environmental impact.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecycled materials\u003c\/strong\u003e\u003cbr\u003eNo non-recyclable resources are used in our repeatedly recyclable, durable, high quality SORPLAS material. SORPLAS and other recyclable materials are used in camera bodies as much as possible40, reducing stress on the environment without compromising performance or functionality in any way. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUpgrade from 4K 60p to 4K 120p\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 offers in-camera 4K recording at up to 120 frames per second. Extraordinarily smooth 5x (max.) slow-motion imagery at QFHD resolution with autofocus provides new expressive capability. When using the XAVC S format, up to 10x slow motion with Full HD resolution is possible at 240 fps (24p recording), providing fresh perspectives on dynamic sports and other types of action.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51797003108651,"sku":"ILCZVE1\/B","price":2699.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/Qh9aEJfH6IdDvjG6H17QsQ_4c1eb921-c494-4929-aaf0-3d4a5fcb7e6f.jpg?v=1769601527"},{"product_id":"sony-zv-e1-avec-objectif-fe-28-60mm-f4-5-6-noir","title":"ZV-E1 Full Frame Interchangeable Lens Vlog Camera with FE 28-60mm f4-5.6 Lens","description":"\u003cstrong\u003eExpressive imagery that emphasizes your subject\u003c\/strong\u003e\u003cbr\u003eSony’s cutting-edge technologies answer the demands of vloggers for uncompromising image expression. The CMOS Exmor R full-frame sensor delivers wide latitude, low noise, gorgeous full-frame bokeh, and high sensitivity. And with up to 8x more processing power, the latest BIONZ XR performs extremely fast real-time image processing and supports 4K 60p, 120p-upgradable recording, with improvements in gradation rendering, colour reproduction and low-noise imaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eChoose from a variety of lenses to express yourself\u003c\/strong\u003e\u003cbr\u003eBecause it features Sony’s E-mount, the ZV-E1 can be used with all E-mount lenses including the superlative G Master series with stunning resolution and world-class bokeh. A choice of focal lengths ranging from 12 mm to 1200 mm gives users comprehensive creative control.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural skin tones, Soft Skin Effect and background bokeh\u003c\/strong\u003e\u003cbr\u003eThe colours and textures of human skin and foliage are rendered consistently, even in challenging lighting conditions. Improved gradation rendering produces better skin tones and highlight roll-off in portraits, while the Soft Skin Effect smoothes out small wrinkles and blemishes and adds clarity around the eyes and mouth. When you want to emphasize your main subject, a press of the Bokeh Switch creates impressive full-frame bokeh in the background.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFraming Stabilizer maintains a constant subject position\u003c\/strong\u003e\u003cbr\u003eThe Framing Stabilizer feature automatically keeps the subject’s position in the frame constant, which can be particularly useful when walking alongside the subject. Advanced AI-based subject recognition technology works with the camera’s Dynamic active Mode image stabilization to reliably keep the subject in the frame during handheld shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreate memorable imagery with Cinematic Vlog Setting\u003c\/strong\u003e\u003cbr\u003eCinematic Vlog Setting provides an intuitive way to create scenes that look like feature movies. By choosing a Look, Moode and AF transition speed, anyone can create cinematic vlog footage that ideally matches the scene and creative intent. The Cinematic Vlog Setting includes “Look” options such as S-Cinetone that can enhance skin tones, “Mood” options that can emphasize specific colours, and the AF transition speed that determines how quickly autofocus will switch between subjects. The overall cinematic feel is further enhanced by the use of a 24 fps frame rate and the widescreen Cinemascope aspect ratio (2.35:1) with black bands above and below the image.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDynamic active Mode stabilization\u003c\/strong\u003e\u003cbr\u003eA high-precision stabilization unit and gyro sensors built into the camera, plus optimized image stabilization algorithms, allow advanced electronic stabilization to work in conjunction with the camera’s 5-axis optical in-body image stabilization system in a new Dynamic active Mode. The Dynamic active Mode is approximately 30% more effective than the Active Mode20 provided in previous models. This makes it easier than ever to shoot smooth, stable vlog footage while moving around for bold, dynamic expression.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI-based Auto Framing for movies\u003c\/strong\u003e\u003cbr\u003eUsing AI-based subject recognition technology, the Auto Framing feature automatically crops the frame to keep the subject in a prominent position when shooting movies. The framing is continually adjusted so that the recorded footage looks like the subject was being followed by an experienced camera operator, even though the camera is mounted on a tripod. In addition to the camera automatically recognizing a subject and initializing tracking, any other subject can be selected for tracking by touching it on the camera’s monitor or the Creators’ App on a smartphone.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI plus leading technology achieves precision focus\u003c\/strong\u003e\u003cbr\u003eWith its innovative AI processing unit, the ZV-E1 can accurately recognize a subject to focus on. In addition to people, animals and birds, the AI unit now makes it possible to recognize insects, cars, trains, and airplanes as subjects. With Real-time Tracking, the recognized subject can be tracked in real time at high speed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTenacious Real-time Tracking\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1’s AI-based Real-time Tracking will leave you free to concentrate on framing and composition. Subject-recognition performance has improved greatly, offering higher tracking reliability from the moment the function is initiated and making it more useful in a wider range of shooting situations. Even people wearing helmets or masks, or animals facing away from the camera, can be accurately detected and tracked in real time.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMultiple Face Recognition\u003c\/strong\u003e\u003cbr\u003eWith this feature the camera will automatically adjust bokeh and focus on multiple recognized faces in group shots, so you don’t have to worry that only people in the foreground are in focus while the faces of people in the back are out of focus. No manual aperture adjustment is required, so you can go with the flow of the moment to capture natural expressions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuppress image shifts while focusing\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 includes a Breathing Compensation function that minimizes focus breathing—changes in angle of view caused by changes in the lens’s focus—that can occur when focusing while recording movies. Sony’s original Clear Image Zoom technology is used to automatically maintain a consistent angle of view when focusing, making it possible to achieve smooth, dramatic focusing effects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct Showcase Setting for product review videos\u003c\/strong\u003e\u003cbr\u003eThe Product Showcase Setting makes it easy to shoot product review videos. The camera will smoothly switch focus from your face to a product held in front of the lens and then back to your face when the product is moved away. 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S\u0026amp;Q modes let you capture fresh new perspectives on dynamic sport and other action.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreative zoom control\u003c\/strong\u003e\u003cbr\u003eThe zoom lever located on top of the grip not only controls compatible powered zoom lenses, but also allows Clear Image Zoom to be used with unpowered zoom and prime lenses with less image degradation. Real-time Recognition AF, Real-time Tracking, and focus area settings remain active while zooming digitally or with Clear Image Zoom, ensuring that the full precision and speed of the camera’s phase-detection AF system is realized even during digital zoom operations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePicture Profile with imported LUT files\u003c\/strong\u003e\u003cbr\u003eCustom user LUT files (.cube format) can be imported into the camera and assigned to Picture Profiles. This makes it easy to use LUTs to create specific looks when shooting in modes other than preset looks. The look is recorded in-camera, so colour correction in post processing can be minimized or eliminated altogether.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced movie recording modes: 10-bit 4:2:2\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 can record 10-bit 4:2:2 video internally when using Long GOP or All Intra compression, making it possible to grade for fuller, more natural gradations while providing greater editing freedom.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Gamut3.Cine\/S-Log3 and S-Gamut3\/S-Log3\u003c\/strong\u003e\u003cbr\u003eS-Log3 offers enhanced reproduction of shadow to mid-tone (18% grey) gradations. Colour spaces include S-Gamut3, with even-better colour reproduction than S-Gamut, and S-Gamut3.Cine, a colour space that has been designed to provide a look similar to scanned cinema film. The combination of S-Gamut3.Cine, which has a slightly wider colour gamut than DCI-P3 digital cinema, and S-Log3 allows easier colour grading for the DCI-P3 or 709 video colour space.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmallest and lightest in the world in its class\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 is the world’s most compact, lightweight vlog camera with a full-frame CMOS sensor and lens interchangeability. Its small size and light weight make it ideal for handheld shooting as well as for gimbal and drone mounting, for extraordinary mobility that gives vloggers new capabilities for creative expression.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlexible ISO for greater exposure setting freedom\u003c\/strong\u003e\u003cbr\u003eFlexible ISO is an S-Log3 shooting mode that allows ISO sensitivity to change according to the brightness of the scene, while aperture and shutter speed are set manually. ISO can be set to AUTO or manually set between 640 and 102400 (160 and 409600 in expanded ISO mode) as required for optimum exposure.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSimple operation for stress-free shooting\u003c\/strong\u003e\u003cbr\u003eThe side-opening vari-angle LCD screen and the positioning of major controls have been designed for convenient shooting of selfies and vlogs. The LCD screen makes it easy to check framing while shooting from just about any angle, while the REC button, Still\/Movie\/S\u0026amp;Q selector, custom buttons and other controls on the camera’s top panel are laid out for easy access and operation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eQuick access to frequently used menu items\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 provides quick access to frequently used items such as frame rate, shutter speed and other essential shooting parameters via a list-style main menu. Display of this menu can be assigned to a custom button so that parameters can be quickly checked and edited prior to shooting. Separate main menus optimized for movies and stills are available.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntuitive touch operations\u003c\/strong\u003e\u003cbr\u003eSwiping the left or right edge of the monitor display reveals touch-function icons at the top that control the shooting mode, Cinematic Vlog Setting, and more. Additionally, the function (Fn) menu can be displayed by swiping up on the monitor. Other refinements include exposure compensation and white balance touch-control icons that have been added to the existing F-stop, shutter speed, and ISO icons at the bottom of the monitor display.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust- and moisture-resistant design\u003c\/strong\u003e\u003cbr\u003eSealing is provided around all buttons and dials, while all body seams incorporate a tongue-and-groove structure for double protection. Effective sealing throughout the body contributes to outstanding resistance to dust and moisture in challenging outdoor conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConvenient features for confident shooting\u003c\/strong\u003e\u003cbr\u003eShoot with confidence while the ZV-E1 backs you up with a range of helpful features. These include a recording lamp on the front of the camera, so you can clearly see when recording is in progress. There is also a self-timer for movie shooting, with a countdown indicator prominently displayed in the centre of the screen, making it easier to record only required footage.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eZ-series battery\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 uses Sony’s high-capacity Z battery. 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Add a new dimension to online meetings, live events or even simple conversations with family and friends, as you take advantage of features like narrow depth of field, optical zoom, the Intelligent 3-Capsule Microphone, Face Priority AE and Eye AF.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy, stable smartphone connectivity\u003c\/strong\u003e\u003cbr\u003eConnection stability when transferring images from the camera to the Creators’ App on a smartphone has been greatly improved, as transfers continue in the background even if the smartphone display sleeps or a different app is launched. Workflow from shooting to sharing has been notably improved overall.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnvironmentally friendly packaging\u003c\/strong\u003e\u003cbr\u003eThe outer packaging of the ZV-E1 employs Sony’s “Original Blend Material” consisting of bamboo, sugar cane, and recycled paper. It contains no plastics. 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Two XA (extreme aspherical) elements, one aspherical, two ED (Extra-low Dispersion) glass and one Super ED element coupled with Nano AR coating II all contribute to high-contrast, high-resolution results with corner-to-corner sharpness and dramatically reduce chromatic aberration, flare and ghosting.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eF1.8 max aperture\u003c\/strong\u003e\u003cbr\u003eThe F1.8 max aperture – uncommon in ultra-wide primes - provides extraordinary brightness and shallow depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. The combination of wide F1.8 aperture with 9 circular aperture blades and two XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in focus areas of your image with beautiful soft defocused bokeh. The fast F1.8 aperture is not only good for shallow depth of field, but ideal for situations that require more advanced light gathering capabilities like indoor, night and astrophotography, making this lens perfect for any occasion.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eTwo XA (Extreme Aspherical) lens elements\u003c\/strong\u003e\u003cbr\u003eThe FE 14mm F1.8 GM incorporates two extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision  - and one Aspherical element in an innovative optical design that achieves stunning G Master resolution throughout the image area, while delivering smooth, creamy bokeh in out-of-focus areas. Two XA elements compensate for coma, field curvature, and astigmatism, that can be problems with wide-angle large-aperture optics. Sagittal coma flare is also corrected   which makes this lens ideal for capturing stars in the night sky. These elements also enable closer focusing distance and contribute to the compact and lightweight design.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eBeautiful, natural-looking bokeh\u003c\/strong\u003e\u003cbr\u003eWhile the two XA elements effectively suppress onion ring bokeh, the F1.8 max 9-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. This lens overcomes this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eOne Super ED and two ED glass elements\u003c\/strong\u003e\u003cbr\u003eOne Super ED (Extra-low Dispersion) and two ED glass   elements significantly reduce flare and ghosting by taking axial chromatic aberration and chromatic aberration (due to differences in magnification) out of the picture. Resolution and bokeh is maximized while leaving precisely rendered edges with no fringing or unnatural coloration right out to the image edges.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eClose-ups with stunning bokeh\u003c\/strong\u003e\u003cbr\u003eThe two XA lens elements plus innovative mechanical, optical and control technology achieve a minimum focusing distance of just 9.8” ( 25cm) with a maximum magnification of 0.1x, making it possible to shoot impressive close-ups with smooth, creamy background bokeh. The combination of F1.8 maximum aperture and the flexibility to choose your shooting distance affords plenty of control for stills as well as movies. This compact 14mm wide-angle prime lens can deliver spectacular images with an extremely wide variety of subjects.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eXD Linear Motors for fast, precise, quiet focusing\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe FE 14mm F1.8 G Master lens incorporates a precision internal focus mechanism consisting of two XD (extreme dynamic) Linear Motors that easily keep up with the high-speed capabilities of today’s most advanced camera bodies, taking advantage of their full autofocus speed, precision, and tracking potential to capture the most dynamic subjects. New control algorithms make it possible to drive the lens’s focus group smoothly and without delays for responsive, silent, precise and continuous autofocus in both still and video modes.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eNew Nano AR Coating II enhances clarity\u003c\/strong\u003e\u003cbr\u003eA new Nano AR Coating II has been developed that can be evenly applied to large lens elements or highly curved element surfaces to suppress internal reflections and minimize flare and ghosting for clear, crisp imagery. Despite the lens's wide angle of view, Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult light.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eCompact, lightweight design\u003c\/strong\u003e\u003cbr\u003eThis lens weighs just  16.3 oz (460g) and measures in at only Φ 3.26” x 3.93” (Φ83mm x 99.8mm). Its small size and light weight enhance mobility when used with compact E-mount Full-frame or APS-C bodies and make up a well-balanced system that is ideal for use on gimbals or accessory grips.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003e21mm equivalent on APS-C bodies\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe FE 14mm F1.8 G Master lens is highly recommended for APS-C as well as full-frame users. It balances well on smaller APS-C format bodies, providing a wide focal length of 21mm (full-frame format equivalent). 21mm is wider than most primes available for APS-C and combined with the small size and light weight, make it an ideal companion lens for all the same reasons  as on a full-frame camera.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eAperture ring with switchable click stops\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eIn addition to providing the fast, hands-on response required for still and moviemaking applications, the FE 14mm F1.8 G Master lens’s aperture ring includes a switch that turns its click stops on or off: ON for tactile feedback when shooting stills, or OFF for silent control when shooting movies. The combination of quiet XD Linear Motors and the quiet operation available when the click stops are off is not only great for smooth, seamless aperture control when shooting movies, but also for shooting theater, concerts, and events where noise must be minimized.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eCustomizable multi-function focus hold button\u003c\/strong\u003e\u003cbr\u003eThe focus hold button not only performs its primary function to lock focus when recomposing but can be customized via the camera body menu settings to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions can include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eInstant auto\/manual focus selection\u003c\/strong\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003c\/div\u003e\u003cdiv\u003e\n\u003cbr\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\n\u003c\/div\u003e\u003cdiv\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDust and moisture resistant for robust reliability\u003c\/strong\u003e\u003cbr\u003eThe dust and moisture resistant1 design make this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eMoviemaking advantage\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe FE 14mm F1.8 G Master lens has clear advantages for moviemaking. With an ultra-wide 14mm angle of view on full frame bodies and 21mm on APS-C bodies or Super 35mm cameras, two XD (Extreme Dynamic) Linear Motors for fast, precise autofocus and tracking, a bright F1.8 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading compact and lightweight design, this lens is ideal for all types of content creators. In addition to the small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eFluorine front element coating\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that attach to the lens surface.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eRear filter holder\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe extended curvature of the front element and fixed lens hood found on most wide-angle lenses make attaching a front filter difficult. The FE 14mm F1.8 GM takes a different approach so standard sheet-type ND, color correction, and other filters can be inserted into the lens’s rear filter holder for expanded expressive capability. A cutting template for sheet filters is supplied.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIntegral petal-style lens hood\u003cspan style=\"white-space:pre\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eAn integral lens hood effectively blocks off-axis light that can cause flare and ghosting. The supplied lens cap covers the hood, attaching easily and locking securely with the hood at any angle.\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51798910140715,"sku":"SEL14F18GM","price":1998.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/DP7h1QQD5ibHTvWloum5Pw_b6dc8bd9-7e33-4d78-ba27-4b4feacd4498.jpg?v=1769603394"},{"product_id":"sony-e-15mm-f-1-4-g","title":"E 15mm F1.4 G","description":"\u003cstrong\u003eLarge-aperture 15 mm F1.4 G Lens\u003c\/strong\u003e\u003cbr\u003eWith stunning G Lens rendering and expressive F1.4 bokeh, this 15 mm wide-angle prime lens for APS-C bodies can deliver dynamic perspectives and expression. In a compact lens that weighs just 219 grams (7.8 oz.) you get outstanding resolution right out to the image edges, with minimal focus breathing when shooting movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSony lens technology cancels aberration\u003c\/strong\u003e\u003cbr\u003eAn innovative optical design that includes three aspherical elements corrects field curvature and aberration for outstanding resolution throughout the lens’s wide 15 mm field of view. One ED (Extra-low Dispersion) glass element and one Super ED glass element further suppress chromatic aberration and effectively reduce peripheral colour fringing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBreathtaking close-up bokeh\u003c\/strong\u003e\u003cbr\u003eThis lens’s 0.17 m minimum manual focus (0.2 m when using AF) and 0.15x maximum magnification (0.12x when using AF) let you get close to the subject while producing beautiful bokeh. Shoot close-up subjects against deep background bokeh for truly memorable images. Impressive close-up capability is an advantage for movies as well as stills.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact and lightweight design\u003c\/strong\u003e\u003cbr\u003eA design that maximizes the benefits of aspherical elements and the short mirrorless flange back distance delivers stunning optical performance in an APS-C format lens that is only 66.6 x 69.5 mm (2-5\/8 x 2-3\/4 in.) and weighs only 219 g (7.8 oz.). A great choice for wide-angle landscapes, architecture, interiors, and snapshots in general.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTwo linear motors for amazing AF\u003c\/strong\u003e\u003cbr\u003eTwo linear motors deliver fast, precise AF with superb tracking that maximizes camera body performance to capture decisive moments in street snaps and similar subjects. Fast, precise, quiet AF with superb tracking is a huge advantage for movies as well as stills.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003cbr\u003eFor professional manual focusing feel and response, Linear Response MF ensures that the focus ring responds directly and linearly to subtle manual control. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStable movies with minimal breathing\u003c\/strong\u003e\u003cbr\u003eState-of-the-art lens technology packed into this remarkable large-aperture ultra-wide lens reduces focus breathing and angle of view shifts when focusing to facilitate high-quality movie recording and smooth, refined expression.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSwitchable aperture ring click stops\u003c\/strong\u003e\u003cbr\u003eAn aperture ring provides intuitive control plus the fast response required for professional applications. It also includes a switch that turns the aperture click stops on or off: ON for tactile feedback when shooting stills, or OFF for seamless, silent control when shooting movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomizable focus hold button\u003c\/strong\u003e\u003cbr\u003eThe focus hold button is customizable from the camera menu. Assign a function you use frequently such as Focus Magnifier, for example, then the right-hand fingers holding the camera can maintain a stable grip while the left thumb turns focus magnification on or off.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy manual\/auto focus switching\u003c\/strong\u003e\u003cbr\u003eThe manual\/auto focus mode switch enables instant switching between manual and auto focus modes, allowing instant response to changing shooting situations and focusing needs.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmooth handling for movie shooting\u003c\/strong\u003e\u003cbr\u003eThanks to a refined internal focus mechanism, the lens’s length remains constant while focusing for ideal balance and handling. Consistent balance plus small size and low weight also make gimbal balancing easy.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant design\u003c\/strong\u003e\u003cbr\u003eA dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51798910271787,"sku":"SEL15F14G","price":848.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/uscifblp5S7aRHtJsHIbKg_91f3fac0-ccf0-429e-983b-7155b6ef58e8.png?v=1769603386"},{"product_id":"sony-fe-16-25mm-f-2-8-g","title":"FE 16-25mm F2.8 G","description":"\u003cstrong\u003eA small wide F2.8 zoom that goes anywhere\u003c\/strong\u003e\u003cbr\u003eWith a 16–25 mm range that is ideal for scenery, cityscapes, selfies, travel, and general snapshots, this versatile wide-angle zoom delivers beautiful G Lens rendering and bokeh at all focal lengths in a remarkably compact, lightweight design. You get refined large-aperture wide-angle imaging performance for both stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperb sharpness at any focal length\u003c\/strong\u003e\u003cbr\u003eAn advanced optical design using three ED (Extra-low Dispersion) glass elements plus four aspherical elements that include one ED Aspherical glass element delivers high resolution throughout the 16–25 mm zoom range in a remarkably compact lens. Flare, ghosting, and colour bleeding are effectively subdued for clear, detailed rendering.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImpressive close-up performance\u003c\/strong\u003e\u003cbr\u003eMaximum magnification is 0.2x (AF)\/0.23x (MF) with a minimum focus distance of 0.59 ft (0.18 m) (AF)\/0.56ft (0.17 m) (MF) at the 16 mm end of the range and 0.79 ft (AF) (0.24 m)\/0.73 ft (0.22 m) (MF) at the 25 mm end of the range for superb wide-angle close-up performance. Wide-angle coverage lets you shoot close while simultaneously capturing the subject’s surroundings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDeep bokeh makes the subject stand out\u003c\/strong\u003e\u003cbr\u003eA maximum aperture that remains constant at F2.8 throughout the zoom range, state-of-the-art optical design, and an 11-blade aperture unit all work in harmony to deliver smooth, deep G Lens bokeh in a versatile wide-angle zoom lens. ED glass elements reduce colour bleeding for excellent contrast and clarity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAF that maximizes body potential\u003c\/strong\u003e\u003cbr\u003eTwo specially optimized linear motors and a precision control system acquire focus on any subject with remarkable speed and accuracy. Tracking performance is excellent, easily keeping up even with the Sony’s advanced model α9 III body at up to 120fps. Precise, quiet focus is smoothly acquired and maintained even when shooting high frame rate 4K 120p or FHD 240p movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh optical performance in a compact lens\u003c\/strong\u003e\u003cbr\u003eEven though it boasts an advanced optical design that includes four aspherical elements, one of which is ED Aspherical, this lens is only 3 in in diameter by 3.63 in in length (74.8 mm x 91.4 mm). Engineering plastics enhance durability while reducing weight to just 14.5 oz (409 grams), making this a low-stress F2.8 choice for long shooting sessions or low-light situations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eF2.8 in a mobile zoom is great for movies\u003c\/strong\u003e\u003cbr\u003eWide angles, F2.8 in an agile zoom that can be handheld, quiet AF, and reduced focus breathing4 make this lens great for movies. Minimal extension and centre of gravity shift make gimbal or drone mounting easy.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMore versatile movie features\u003c\/strong\u003e\u003cbr\u003eMovie features provided by the latest α bodies are fully supported. And combined with in-body Active Mode stabilization, it can deliver stable handheld footage at wide angles while walking around. It also supports body breathing compensation and metadata recording.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThree control rings in a compact lens\u003c\/strong\u003e\u003cbr\u003eFor direct, intuitive creative control when shooting stills and movies, this lens features a full complement of three control rings: focus, zoom, and aperture. The aperture ring click stops can be turned on or off to match the shooting situation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eComprehensive control\u003c\/strong\u003e\u003cbr\u003eIn addition to three control rings, the FE 16–25mm F2.8 G includes a customizable focus hold button and AF\/MF switch. Linear Response MF ensures immediate, intuitive manual focus control. Inner focus makes it easy to use rotatable 67 mm filters, such as variable ND types that are often used when shooting movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable in challenging conditions\u003c\/strong\u003e\u003cbr\u003eA dust- and moisture-resistant design maximizes reliability in challenging outdoor conditions6, and the front element features a fluorine coating.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnvironment friendly\u003c\/strong\u003e\u003cbr\u003eSony’s \"Road to Zero\" project aims for a zero environmental footprint by 2050. 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Operation is also quiet, allowing videographers to take advantage of the constant F2.8 aperture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProfessional control and reliability\u003c\/strong\u003e\u003cbr\u003eA customizable focus hold button, AF\/MF mode switch, and Linear Response MF add control versatility and precision that can help get the shot even in difficult, changing conditions. The front lens element is fluorine coated to repel water and grime, and the lens is dust and moisture resistant3 so that that it can be used with confidence in challenging outdoor environments.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLens Configuration\u003c\/strong\u003e\u003cbr\u003eImpeccable Sony G Lens design emphasizes a graceful balance between high resolution and gorgeous background bokeh that can enhance the artist’s vision.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMTF Chart\u003c\/strong\u003e\u003cbr\u003eMTF (Modulation Transfer Function) describes how well a lens can reproduce fine details, measured as the degree of contrast achieved between finely spaced lines.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51798910632235,"sku":"SEL1655G","price":1348.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/LKT9xQSO47VgdkRV2B9TcA_d2f296e3-6c39-4162-ba04-bac02983f93e.jpg?v=1769603400"},{"product_id":"sony-fe-200-600mm-f-5-6-6-3-g-oss","title":"FE 200-600mm F5.6-6.3 G OSS","description":"\u003cstrong\u003eExplore the world with 200–600 mm zoom\u003c\/strong\u003e\u003cbr\u003ePerfect for wildlife and more, this 200–600mm super-telephoto zoom can reach as far as 840mm or 1200mm with 1.4x and 2.0x teleconverters, with full G lens quality and AF performance. 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In addition to the lens’s small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51798911353131,"sku":"SEL20F18G","price":1098.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/KqDObP7w8RFMlrQ7LWp2vw_a9bcc543-0138-4e52-b9c6-b546dfb89f8c.jpg?v=1769603416"},{"product_id":"sony-objectif-fe-24-105mm-f-4-g-oss","title":"SEL24105G\/2 FE 24-105mm F4 G OSS Lens","description":"\u003cstrong\u003eA compact, lightweight and comprehensive zoom\u003c\/strong\u003e\u003cbr\u003eFrom 24 mm to 105 mm and F4 aperture throughout the zoom, the high-performance G Lens offers consistently high image quality. In addition to outstanding optical performance, it has a compact, lightweight design for portability and mobility befitting the E-mount system. 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The use of engineering plastics for some components enhances durability while reducing weight to just 15.6 oz (440 grams) for agile mobility and minimum stress during long shooting sessions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConstant F2.8 in a mobile zoom is great for movies\u003c\/strong\u003e\u003cbr\u003ePrecise, quiet AF and an F2.8 aperture in a compact, lightweight zoom can be an advantage for movies. Minimal centre of gravity shift makes this lens a good choice for gimbal or drone mounting. And combined with in-body Active Mode stabilisation it can deliver stable handheld footage at wide angles while walking around. It also supports body breathing compensation and metadata recording.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eComprehensive control in a compact lens\u003c\/strong\u003e\u003cbr\u003eFocus, zoom, and aperture rings provide comprehensive control. The aperture ring features switchable click stops. 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Consistently spectacular image quality is ensured at any aperture or focal length\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePrecise focus at blazing speed\u003c\/strong\u003e\u003cbr\u003eIn addition to positioning large-aperture lenses with extremely high precision for spot-on focusing, the Direct Drive SSM (DDSSM) system minimizes spurious motion while an advanced control system and refined algorithms enhance AF operation speed. DDSSM is also smooth and quiet, making it advantageous for movies as well as stills.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e9-blade aperture enhances bokeh beauty\u003c\/strong\u003e\u003cbr\u003eThe remarkable beauty of this lens’ bokeh is further enhanced by a 9-blade circular aperture design that contributes not only to smoothness, but to natural highlights as well.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOutstanding clarity and contrast\u003c\/strong\u003e\u003cbr\u003eSony’s original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting, particularly in backlit situations. The result is consistently high contrast and clarity with deep blacks in the widest possible range of photographic situations. (1. Nano AR Coating \/ 2. Glass \/ 3. Transmitted light)\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVersatile fingertip focus control\u003c\/strong\u003e\u003cbr\u003eThe ability to respond quickly to rapidly changing shooting situations can mean the difference between getting the shot or not. A manual\/auto focus mode switch and focus hold button are positioned for easy access, providing versatile, professional control for a wide range of subjects and environments. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eZoom lock improves portability\u003c\/strong\u003e\u003cbr\u003eZoom lenses can sometimes extend under their own weight during transportation, and that can be a nuisance while increasing the chance of accidental damage. A zoom lock switch provides a simple, sure way to lock the zoom mechanism for safe, convenient transportation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHood lock and release\u003c\/strong\u003e\u003cbr\u003eA hood lock mechanism prevents accidental hood detachment when moving from location to location, while a hood release button makes it easy to remove and replace the hood whenever necessary.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh reliability in harsh conditions\u003c\/strong\u003e\u003cbr\u003eCareful dust and moisture sealing measures have been implemented to ensure maximum protection and reliability in challenging environments. Shoot with confidence in light rain or windy conditions.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51798911811883,"sku":"SEL2470GM","price":1998.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/pNLi3AEt3uQYLVOpOewGgw_6ee3a948-521e-43e4-a455-e3455332cc79.jpg?v=1769603427"},{"product_id":"sony-fe-24mm-f-1-4-gm","title":"FE 24mm F1.4 GM","description":"\u003cstrong\u003eCompactG Master wide prime lens w\/ stunning wide-open resolution\u003c\/strong\u003e\u003cbr\u003eThe FE 24mmF1.4 GM realizes consistently high resolution across the entire frame and delivers soft and natural bokeh -a signature feature of Sony’s G Master lens series. It also boasts a new optical design comprised of 10 groups with 13 elements, including two XA (extreme aspherical) and three ED (Extra-low Dispersion) elements. The incorporation of two XA elements ensures that point light sources can be accurately reproduced, making the FE 24mm F1.4 GM a compelling proposition for astrophotography.  For impressive clarity, Sony’s unique Nano AR Coating is applied to reduce lens flare and ghosting, even in landscape shots where the position of the sun can be problematic with a normal lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eF1.4 max aperture\u003c\/strong\u003e\u003cbr\u003eThe F1.4 max aperture maintains exposure and depth of field, allowing youto isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This ‘bokeh’ effect of the blurred background isenhanced with circular aperture blades used in this lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e11-blade circular aperture contributes to gorgeous bokeh\u003c\/strong\u003e\u003cbr\u003eThe 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. α lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDirect Drive SSM (DDSSM) for fast, quiet, precise focusing\u003c\/strong\u003e\u003cbr\u003eThe 24mm F1.4 GM lens supports hybrid autofocus for both contrast and focal-plane phase detection AF. It has a high-precision Direct Drive Super Sonic Motor (DDSSM) system that ensures exceptionally fast, quiet and accurate AF performance. Theprecision internal focus mechanismaids in AF speed by moving only the middle groups of the optical systemand effectively minimizing focus breathing, while keeping the lens size compact and lightweight. In addition to being the ideal wide prime lens for stills, it isalso exceptionally suited for video with a linear motor that takes on the vital role of ‘wobbling’ to providing high-speed actuation for the contrast AF detection system, for smooth, continuous AF.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTwo XA (Extreme Aspherical) lens element\u003c\/strong\u003e\u003cbr\u003eThe 24mm F1.4 GM employs two XA (Extreme Aspherical) lens element, one of which is the front lens. This large-diameter front XA lens element features a new optical design, maximizing the advantages of the short mirrorless camera flange distance, and effectively suppresses variousaberrations, especially the peripheral area in the frameand sagittal flare.Two XA elements compensate for coma, field curvature, and astigmatism that can be problems with wide-angle large-aperture optics.This also contributes to the compact and lightweight design.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThree ED (Extra-low dispersion) glass  elements\u003c\/strong\u003e\u003cbr\u003eThree ED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration due to differences in magnification out of the picture, maximizing resolution and bokeh while leaving precisely rendered edges with no fringing or unnatural coloration, while significantly reducing flare and ghosting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNano AR coating suppresses reflections, flare and ghosting\u003c\/strong\u003e\u003cbr\u003eSony’s original Nano AR Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors.  This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure. The reflection suppression characteristic of the Nano AR Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact, lightweight design\u003c\/strong\u003e\u003cbr\u003eThis remarkably compact and lightweightlens weighs in at only 15.7oz (445g) with smallest in class dimensions of 3” (75.4mm)diameterand 3-3\/4” (92.4mm) in length. It’scompact, lightweight design enhances portability and mobility thanks to the combination of optical design utilizing two XA elements and the newly developed DDSSM (Direct Drive SSM) AF system.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eManual aperture ring w\/ selectable on\/off click for stills or movie\u003c\/strong\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy professional photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemakingsince it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFocus hold button, programmable for multiple functions\u003c\/strong\u003e\u003cbr\u003eThe focus hold button not only performs its primary function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.1\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability \u003c\/strong\u003e\u003cbr\u003eThe dust and moisture resistance design makes this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAstrophotography Sagittal flare suppression\u003c\/strong\u003e\u003cbr\u003eSagittal flare is a phenomenon that results in an unnatural spreading of point light sources that appears somewhat like a bird spreading its wings and becomes more pronounced towards the image periphery.  It is most common in large-aperture lenses. The 24mm F1.4 GM incorporates a new optical design, including two XA lens elements,to effectively suppress and correct for sagittal flare,making this lens ideal for night sky and astrophotography.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInstant auto\/manual focus selection \u003c\/strong\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AM\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or decide to take control and manually focus on the precise point you chose.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003cbr\u003eLinear Response MF realizes precise manual focus control, closely equivalent to mechanical manual focus, which enables linear focus transition to ring rotation angle for repeatable and accurate manual focus that is especially desirable for MF control during video capture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eClose-up, wide angle shooting\u003c\/strong\u003e\u003cbr\u003eGet a unique perspectivethrough close-up, wide angle shooting. The combination of high close-up capability with a minimum focusing distance of 0.79ft.(0.24m), a max.magnification of 0.17xand wide angle characteristic produces unique expression with dramatic perspectives and beautiful background bokeh.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51798915121451,"sku":"SEL24F14GM","price":1798.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/VMt8jUh7hOYASkImCvNnQ_33d6267e-c35e-456f-b094-c06fff35bf88.jpg?v=1769603433"},{"product_id":"sony-fe-24mm-f-2-8-g","title":"FE 24mm F2.8 G","description":"\u003cstrong\u003eUltra-compact fast prime w\/ G series lens quality and performance \u003c\/strong\u003e\u003cbr\u003eThe high-quality G Lens optical design incorporates three aspherical lens elements for sharp detail and one ED (Extra-low Dispersion) glass element that reduces chromatic aberration for outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 162g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful natural bokeh\u003c\/strong\u003e\u003cbr\u003eThe F2.8 max aperture is ideal for low-light situations for maximum light gathering capability while also providing a shallow depth of field. Beautiful natural bokeh expected from a G Lens is delivered with minimal spherical aberration and provision of a 7-blade circular aperture for round defocused light sources.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCorner-to-corner sharpness\u003c\/strong\u003e\u003cbr\u003eHigh image quality is realized by the inclusion of three aspherical lens elements compensate for various aberrations, delivering high resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReduced chromatic aberration\u003c\/strong\u003e\u003cbr\u003eThe FE 24mm F2.8 G incorporates an ED glass element to suppress chromatic aberration and effectively reduces color fringing that is more likely to occur in the image periphery, leaving precisely rendered edges with no fringing or unnatural coloration, while significantly reducing flare and ghosting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e7-blade circular aperture\u003c\/strong\u003e\u003cbr\u003eWhile conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light, the FE 24mm F2.8 G incorporates a 7-blade circular aperture mechanism to maximizes the beauty of this large-aperture prime-lens. The wide f2.8 aperture and circular aperture blades contribute to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTwo Linear motors for fast, precise autofocus tracking\u003c\/strong\u003e\u003cbr\u003eTaking full advantage of the continuing rapid advances in the speed and performance of newer camera bodies, two linear motors are used in the FE 24mm F2.8 G lens to deliver fast, precise AF (autofocus) with excellent tracking performance. Tracking is maintained despite instantaneous changes in subject motion, making the lens ideal for situations require tracking a moving subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003cbr\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWide-angle close-ups\u003c\/strong\u003e\u003cbr\u003eGet a unique perspective through close-up, wide angle shooting. The wide 24mm angle of view is useful in applications where the background is to be included, such as gimbal shooting or selfie shooting with a grip. The FE 24mm F2.8 G features an impressive minimum focus distance of 9.45” (0.24m) (AF) \/ 7.08” (0.18m) (MF) and maximum magnification of 0.13x (AF) \/ 0.19x (MF). With the wide F2.8 max. aperture, you can also shoot close-ups with beautiful blurred background bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/strong\u003e\u003cbr\u003eThe FE 24mm F2.8 G lens has clear advantages for moviemaking. With an wide 24mm angle of view on full frame bodies and 36mm on APS-C bodies or Super 35mm cameras, dual linear motors for fast, precise autofocus and tracking, a bright F2.8 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading ultra-compact and lightweight design, this lens is ideal for all types of content creators. In addition to the super small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUltra-compact and lightweight for both full-frame and APS-C cameras*\u003c\/strong\u003e\u003cbr\u003eThe ultra-compact FE 24mm F2.8 G lens measures 68mm diameter x 45mm and weighs in at only 162g. This makes it ideal for both APS-C as well as full-frame camera users. Its ultra-compact size and light weight balances well on smaller APS-C format bodies, providing a very useful wide-angle focal length of 36mm (full-frame format equivalent). This super small lens is also ideal for full-frame users wanting a wide-angle 24mm field of view who prize compact size and weight to reduce their load, especially for those photographers and videographers who travel a lot.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInstant auto\/manual focus selection via AF\/MF switch\u003c\/strong\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eManual aperture ring w\/ selectable on\/off click for stills or movie\u003c\/strong\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProgrammable focus-hold button for multiple custom functions\u003c\/strong\u003e\u003cbr\u003eThe focus hold button not only performs the traditional function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability**\u003c\/strong\u003e\u003cbr\u003eDespite the ultra-compact size of the FE 24mm F2.8 G, its dust and moisture resistance design make this lens appropriate for outdoor use, especially when combined with a camera that employs weather resistant measures1.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperb build quality\u003c\/strong\u003e The superb high-quality build uses durable metal (aluminum) for the exterior finish and hood, achieving a sophisticated look, providing satisfaction of ownership, and contributing to increased strength and durability. The iris ring indices, focal length markings, and Sony logo on the hood, are engraved rather than printed, giving a finish with a sophisticated feel.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInternal focus design\u003c\/strong\u003eThe internal focus design maintains the overall length of the lens constant when focusing, allowing easy movie shooting with a small gimbal or grip attached. Focusing with a PL filter attached is also worry-free.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e*   24mm focal length on full-frame cameras and 36mm when used on APS-C or Super-35 cameras. Focal length based on 35mm full-frame equivalent.\u003cbr\u003e**  Not guaranteed to be 100% dust and moisture resistant\u003c\/em\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51798921609515,"sku":"SEL24F28G","price":748.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/lyMhrKzaCB3Q4CHGMxc9Nw_7989137b-aa24-4e3d-9da2-4a94d8e2f963.jpg?v=1769603447"},{"product_id":"sony-e-30-mm-f3-5","title":"E-Mount 30mm f\/3.5 Macro Lens for NEX Cameras","description":"","brand":"Sony","offers":[{"title":"Default Title","offer_id":51798940942635,"sku":"SEL30M35","price":298.0,"currency_code":"CAD","in_stock":true}]},{"product_id":"sony-fe-35mm-f-1-4-gm","title":"FE 35mm F1.4 GM","description":"\u003cdiv\u003e\n\u003cstrong\u003eAdvanced Optical Performance\u003c\/strong\u003e\u003cbr\u003eThe FE 35mm F1.4 GM delivers incredible G Master quality and performance in a compact and lightweight design, ideal for any occasion. Using Sony’s most advanced optical design and manufacturing technology, it delivers extraordinary resolution and gorgeous bokeh with precision focus performance. Two XA (extreme aspherical) elements, an ED (Extra-low Dispersion) glass element and Nano AR coating II all contribute to high-contrast, high-resolution results with corner-to-corner sharpness and dramatically reduce chromatic aberration, flea and ghosting.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eF1.4 max aperture\u003c\/strong\u003e\u003cbr\u003eThe F1.4 max aperture provides extraordinary brightness and depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. The unique combination of wide F1.4 aperture with 11 circular aperture blades and two XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in focus areas of your image with beautiful soft defocused bokeh. The fast F1.4 aperture is  not only good for shallow depth of field, but ideal for situations that require more advanced light gathering capabilities like indoor, night and astral photography, making this lens perfect for any occasion.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eTwo XA (Extreme Aspherical) lens element\u003c\/strong\u003e\u003cbr\u003eThe FE 35mm F1.4 GM incorporates two extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision - in an innovative optical design that achieves stunning G Master resolution throughout the image area, while delivering smooth, creamy bokeh in out-of-focus areas. Two XA elements compensate for coma, field curvature, and astigmatism, that can be problems with wide-angle large-aperture optics. These elements also enable closer focusing distance and contribute to the compact and lightweight design.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eBeautiful, natural-looking bokeh\u003c\/strong\u003e\u003cbr\u003eWhile the two XA elements effectively suppress onion ring bokeh, the 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. This lens overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eAn ED glass element\u003c\/strong\u003e\u003cbr\u003eAn ED (Extra-low Dispersion) glass element significantly reducing flare and ghosting by taking axial chromatic aberration and chromatic aberration (due to differences in magnification) out of the picture. Resolution and bokeh is maximized while leaving precisely rendered edges with no fringing or unnatural coloration right out to the image edges.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eClose-ups with stunning bokeh\u003c\/strong\u003e\u003cbr\u003eThe two XA lens elements plus innovative mechanical, optical and control technology achieve a minimum focusing distance of just 10.6” (27cm \/ 25cm when focusing manually) with a maximum magnification of 0.23x (0.26x when focusing manually), making it possible to shoot impressive close-ups with smooth, creamy background bokeh. The combination of F1.4 maximum aperture and the flexibility to choose your shooting distance affords plenty of control for stills as well as movies. This compact 35mm lens can deliver spectacular images with an extremely wide variety of subjects.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eXD Linear Motors for fast, precise, quiet focusing\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe FE 35mm F1.4 G Master lens incorporates a precision internal focus mechanism consisting of two XD (extreme dynamic) Linear Motors that easily keep up with the high-speed capabilities of today’s most advanced camera bodies, taking advantage of their full autofocus speed, precision, and tracking potential to capture the most dynamic subjects. New control algorithms make it possible to drive the lens’s focus group smoothly and without delays for responsive, silent, precise and continuous autofocus in both still and video modes.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eNew Nano AR Coating II enhances clarity\u003c\/strong\u003e\u003cspan style=\"white-space:pre\"\u003e \u003c\/span\u003eA new Nano AR Coating II has been developed that can be evenly applied to large lens elements or highly curved element surfaces to suppress internal reflections and minimize flare and ghosting for clear, crisp imagery. Despite the lens's wide angle of view, Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult light.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eCompact, lightweight design\u003c\/strong\u003e\u003cbr\u003eThis lens weighs just 1.155lb. (524g) and measures in at only Φ2.99” x 3.78“(Φ76 x 96 mm). It’s small size and light weight enhance mobility when used with compact E-mount Full-frame or APS-C bodies and make up a well-balanced system that is ideal for use on gimbals or accessory grips.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003e52.5mm equivalent on APS-C bodies\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe FE 35mm F1.4 G Master lens is highly recommended for APS-C as well as full-frame users. It balances well on smaller APS-C format bodies, providing a very useful focal length of 52.5mm (full-frame format equivalent). 52.5mm is great for taking snapshots around town, shooting scenery while hiking or mountain climbing, and much more. \u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eAperture ring with switchable click stops\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eIn addition to providing the fast, hands-on response required for still and moviemaking applications, the FE 35mm F1.4 G Master lens’s aperture ring includes a switch that turns its click stops on or off: ON for tactile feedback when shooting stills, or OFF for silent control when shooting movies. The combination of quiet XD Linear Motors and the quiet operation available when the click stops are off is not only great for smooth, seamless aperture control when shooting movies, but also for shooting theater, concerts, and events where noise must be minimized.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eCustomizable multi-function focus hold button\u003c\/strong\u003e\u003cbr\u003eThe focus hold button not only performs its primary function to lock focus when recomposing but can be customized via the camera body menu settings to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eInstant auto\/manual focus selection\u003c\/strong\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control is feels immediate and precise in both still and movie modes.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDust and moisture resistant for robust reliability\u003c\/strong\u003e\u003cbr\u003eThe dust and moisture resistant1 design make this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eMoviemaking advantage\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe FE 35mm F1.4 G Master lens has clear advantages for moviemaking. With an wide 35mm angle of view on full frame bodies and 52.5mm on APS-C bodies or Super 35mm cameras, two XD (Extreme Dynamic) Linear Motors for fast, precise autofocus and tracking, a bright F1.4 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading compact and lightweight design, this lens is ideal for all types of content creators. In addition to the small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eFluorine front element coating\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eAccepts a variety of filters\u003c\/strong\u003e\u003cbr\u003eUnlike many other wide-angle lenses, the FE 35mm F1.4 G Master Lens accepts 67mm filters. Since its internal focus mechanism means that the front element does not rotate when focusing, circular polarizing filters can also be used when shooting landscapes. Polarizers for landscapes, ND filters for movies, and other filter types can be used for extra creative control.\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51798941237547,"sku":"SEL35F14GM","price":1798.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/9JfTRBMCcI_lsqyscxle6w_83d64dc8-2e76-4df0-b0e1-45a5b3638357.jpg?v=1769603462"},{"product_id":"sony-e-35mm-f-1-8-oss","title":"E 35mm F1.8 OSS","description":"\u003cp class=\"productFeaturesLongDesc\"\u003eHigh performance and a compact design make the SEL-35F18 prime lens an ideal second lens that's easy to carry around while capturing the action. It's perfect for a wide variety of photos, including snapshots while strolling, night shots (thanks to the bright maximum aperture) and portraits with beautifully defocused backgrounds. Newly-designed optics reduces spherical aberration and coma for sharp images even when shooting wide open. Combined with built-in Optical SteadyShot image stabilization, your photos and videos will be crisp, clear and blur-free.\u003c\/p\u003e\r\n\u003cdiv class=\"productDetailTabSection\"\u003e\r\n\u003cdiv class=\"threeSpot leftCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eCompact, lightweight fixed F1.8 lens\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThis compact, large-aperture, fixed focal length lens has a focal length of 52.5 mm (35 mm equivalency) and is approximately 1-3\/4” (45mm) long. Compact and easy to carry around, this bright lens makes an ideal “second lens” with the capability to handle a wide variety of shooting situations — from landscapes and snaps around town to lovely portraits with beautiful background blur.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eSilent and smooth focusing for shooting movies\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe quiet, high-speed linear motor in SEL-35F18 controls focus while an in-lens stepping motor in the actuator controls the aperture. Together they provide extremely quiet operation and smooth focusing as well as quiet and fluid aperture control. These motors are ideal for shooting video since they eliminate the worry of excessive lens-drive noise.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\n\u003c\/div\u003e\r\n\u003c!-- \/threeSpot leftCol --\u003e\r\n\u003cdiv class=\"threeSpot rightCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eBuilt-in Optical SteadyShot™ image stabilization\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe built-in Optical SteadyShot image stabilization system provides a 4-stop (approx.) shutter speed advantage, making it significantly easier to achieve crisp, blur-free images and video.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eCircular Aperture\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eIn low-light shots or nightscapes, out-of-focus light sources have a pleasing circular defocused effect.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\n\u003c\/div\u003e\r\n\u003c!-- \/threeSpot rightCol --\u003e\r\n\u003cdiv class=\"threeSpot centerCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eNew optical design\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eNewly designed optics reduces spherical aberration and coma, delivering performance similar to Sonnar T* E 24mm f\/1.8 ZA and E 50mm f\/1.8 OSS in the central area of the lens, and equal or better contrast at the periphery. The results are clean, sharp images even when shooting wide open.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eSuperb focusing operation\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe SEL-35F18 supports DMF (Direct Manual Focus), which enables users to resume manual focusing directly after obtaining focus with AF. This is particularly useful when AF cannot lock onto a subject or continually focuses on an unintended one. It also facilitates fine focusing when shooting portraits with a shallow depth of field. \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51798944514347,"sku":"SEL35F18","price":528.0,"currency_code":"CAD","in_stock":true}]},{"product_id":"sony-fe-35mm-f-1-8","title":"FE 35mm F1.8","description":"\u003cstrong\u003eFull frame, fast, small and lightweight\u003c\/strong\u003e\u003cbr\u003eAlthough this fast F1.8 lens weighs a mere 280 g (9.9 oz) and is just 65.6 mm x 73 mm in size, it offers outstanding image quality that makes it a great all-around choice for photography and moviemaking. It is a full-frame lens, but balances well with APS-C bodies, providing an equivalent focal length of 52.5 mm that is ideal for portraits and snapshots.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh corner-to-corner resolution\u003c\/strong\u003e\u003cbr\u003eAn aspherical element is strategically implemented in this lens’s advanced design to suppress optical aberration and achieve high resolution right out to the image periphery. Smooth bokeh is also available when needed, supported by a 9-blade circular aperture mechanism that contributes to natural-looking bokeh. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable AF tracking for any situation\u003c\/strong\u003e\u003cbr\u003eThe narrow depth of field available at a wide F1.8 aperture makes focus critical. The quiet, fast response and high precision of this lens’s linear-motor AF drive system ensure precise focus not only for stills, but also for movies where “wobbling” is employed for delicate continuous focus control.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMove in for impressive close-ups\u003c\/strong\u003e\u003cbr\u003eA 0.22 m (0.73ft) minimum focus distance and 0.24x maximum magnification make this lens useful for close-ups as well as general photography and moviemaking. High optical performance is maintained at close range, providing the quality needed to create stunning images of tabletop subjects, flowers and more.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomizable focus hold button\u003c\/strong\u003e\u003cbr\u003eA conveniently placed focus hold button not only offers easy focus hold control, but can be assigned to a variety of other functions from a menu accessed via the camera body. The focus hold button can be assigned to display grid lines to aid composition, to adjust white balance, and to other functions that support efficient, versatile shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy manual\/auto focus switching\u003c\/strong\u003e\u003cbr\u003eA focus mode switch that allows instant switching between auto and manual focus mode can be a great advantage when shooting subjects or situations that require fine manual focus adjustment.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003cbr\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51798947725611,"sku":"SEL35F18F","price":698.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/PpEuaGtktNK5Bv9YqOmZ5Q_cf0af55a-591b-4794-9b4e-f6912e49707c.jpg?v=1769603458"},{"product_id":"sony-fe-40mm-f-2-5-g","title":"FE 40mm F2.5 G","description":"\u003cstrong\u003eUltra-compact fast prime w\/ G series lens quality and performance\u003c\/strong\u003e\u003cbr\u003ehe high-quality G Lens optical design incorporates three aspherical lens elements for sharp detail and outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 173g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful natural bokeh\u003c\/strong\u003e\u003cbr\u003eThe F2.5 max aperture is ideal for low-light situations for maximum light gathering capability while also providing a shallow depth of field. Beautiful natural bokeh expected from a G Lens is delivered with minimal spherical aberration and provision of a 7-blade circular aperture for round defocused light sources.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCorner-to-corner sharpness\u003c\/strong\u003e High image quality is realized by the inclusion of three aspherical lens elements compensate for various aberrations, delivering high resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e7-blade circular aperture\u003c\/strong\u003e\u003cbr\u003eWhile conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light, the FE 40mm F2.5 G incorporates a 7-blade circular aperture mechanism to maximizes the beauty of this large-aperture prime-lens. The wide f2.5 aperture and circular aperture blades contribute to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTwo Linear motors for fast, precise autofocus tracking\u003c\/strong\u003e\u003cbr\u003eTaking full advantage of the continuing rapid advances in the speed and performance of newer camera bodies, two linear motors are used in the FE 40mm F2.5 G lens to deliver fast, precise AF (autofocus) with excellent tracking performance. Tracking is maintained despite instantaneous changes in subject motion, making the lens ideal for situations require tracking a moving subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003cbr\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eClose-ups in a standard field of view\u003c\/strong\u003e\u003cbr\u003eGet a unique perspective through close-up, wide angle shooting. The standard 40mm angle of view is useful in applications from snap shots to movie shooting. The FE 40mm F2.5 G features an impressive minimum focus distance of 11.02” (0.28m) (AF) \/ 9.84” (0.25m) (MF) and maximum magnification of 0.2x (AF) \/ 0.24x (MF). With the wide F2.5 max. aperture, you can also shoot close-ups with beautiful blurred background bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/strong\u003e\u003cbr\u003eThe FE 40mm F2.5 G lens has clear advantages for moviemaking. With an wide 40mm angle of view on full frame bodies and 60mm on APS-C bodies or Super 35mm cameras, dual linear motors for fast, precise autofocus and tracking, a bright F2.5 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading ultra-compact and lightweight design, this lens is ideal for all types of content creators. In addition to the super small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUltra-compact and lightweight for both full-frame and APS-C cameras*\u003c\/strong\u003e\u003cbr\u003eThe ultra-compact FE 40mm F2.5 G lens measures 68mm diameter x 45mm and weighs in at only 173g. This makes it ideal for both APS-C as well as full-frame camera users. Its ultra-compact size and light weight balances well on smaller APS-C format bodies, providing a very useful mid-range focal length of 60mm (full-frame format equivalent). This super small lens is also ideal for full-frame users wanting a standard 40mm field of view who prize compact size and weight to reduce their load, especially for those photographers and videographers who travel a lot.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInstant auto\/manual focus selection via AF\/MF switch\u003c\/strong\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eManual aperture ring w\/ selectable on\/off click for stills or movie\u003c\/strong\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProgrammable focus-hold button for multiple custom functions\u003c\/strong\u003e\u003cbr\u003eThe focus hold button not only performs the traditional function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability**\u003c\/strong\u003e\u003cbr\u003eDespite the ultra-compact size of the FE 40mm F2.5 G, its dust and moisture resistance design make this lens appropriate for outdoor use, especially when combined with a camera that employs weather resistant measures1.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperb build quality\u003c\/strong\u003e The superb high-quality build uses durable metal (aluminum) for the exterior finish and hood, achieving a sophisticated look, providing satisfaction of ownership, and contributing to increased strength and durability. The iris ring indices, focal length markings, and Sony logo on the hood, are engraved rather than printed, giving a finish with a sophisticated feel.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInternal focus design\u003c\/strong\u003e The internal focus design maintains the overall length of the lens constant when focusing, allowing easy movie shooting with a small gimbal or grip attached. Focusing with a PL filter attached is also worry-free.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e*   40mm focal length on full-frame cameras and 60mm when used on APS-C or Super-35 cameras. 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Three XA (extreme aspherical) elements and Nano AR coating II contribute to high-contrast, high-resolution results with corner-to-corner sharpness and dramatically reduced chromatic and spherical aberration, flare and ghosting. A floating focus mechanism ensures that full resolution is maintained throughout the image area from infinity to close focus. Despite its compact size and light weight, the FE 50mm F1.2 GM delivers incredible resolution and contrast from the image center right out to the corners.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eF1.2 max aperture for extraordinary brightness and depth of field\u003c\/strong\u003e\u003cbr\u003eThe F1.2 max aperture provides extraordinary brightness and shallow depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. The unique combination of wide F1.2 aperture with 11 circular aperture blades and three XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in-focus areas of your image with beautifully soft defocused bokeh. The fast F1.2 aperture is  not only good for shallow depth of field, but ideal for situations that require more light gathering capabilities like indoor, night and astral photography, making this lens perfect for any occasion.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eThree (XA) Extreme Aspheric elements for stunning resolution\u003c\/strong\u003e\u003cbr\u003eThe FE 50mm F1.2 GM incorporates three extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision - in an innovative optical design that achieves awe-inspiring G Master resolution throughout the image area, while delivering smooth, creamy bokeh in out-of-focus areas. Three XA elements compensate for coma, field curvature, and astigmatism, that can be problems with large-aperture optics. These elements also enable closer focusing distance and contribute to the compact and lightweight design.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eBeautiful, natural-looking bokeh\u003c\/strong\u003e\u003cspan style=\"white-space:pre\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eWhile three XA elements effectively suppress onion ring bokeh, the 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. This lens overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eNano AR coating II enhances clarity\u003c\/strong\u003e\u003cbr\u003eSony’s advanced Nano AR (anti-reflective) Coating II has been developed for large and highly curved lens element surfaces to suppress internal reflections and minimize flare and ghosting for clear, well-defined images. This advanced coating is evenly applied to entire element surfaces; despite the lens's wide aperture, the Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult backlit situations.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eFour XD Extreme Dynamic Linear motors for fast, precise autofocus\u003c\/strong\u003e\u003cbr\u003eThe FE 50mm F1.2 G Master lens incorporates a precision internal focus mechanism consisting of two focus groups and four XD (extreme dynamic) Linear Motors that easily keep up with the high-speed capabilities of today’s most demanding continuous shooting and high frame rate video. They take advantage of their full autofocus speed, precision, and tracking potential to capture the most dynamic subjects. A state-of-the-art control algorithm make it possible to drive the lens’s focus group smoothly and without delays for responsive, silent, precise and continuous autofocus in both still and video modes. XD Linear motors not only contribute to AF precision and performance, close-focusing distance, but also help reduce the overall size and weight of the lens and, due to their efficiency, reduce power consumption for longer battery life.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eLinear response MF for precise manual focus control\u003c\/strong\u003e\u003cspan style=\"white-space:pre\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eCompact, lightweight design: ideal for both full-frame and APS-C*\u003c\/strong\u003e\u003cbr\u003eThis lens weighs just 1.715 lb. (778g) and measures in at only Φ3.425” x 4.25“ (Φ87 x 108 mm). Its small size and light weight enhance mobility when used with compact E-mount Full-frame or APS-C bodies and make up a well-balanced system that is ideal for use on gimbals or accessory grips. When on an APS-C camera, it provides a very useful focal length of 75mm (full-frame format equivalent) which is great for taking portrait shots with a  pleasing perspective, especially when combined with the wide F1.2 aperture. \u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eClose-ups with stunning bokeh\u003c\/strong\u003e\u003cbr\u003eThe three XA lens elements in two groups, plus innovative mechanical, optical and control technology, achieve a minimum focusing distance of just 15.75” (0,4m) with a maximum magnification of 0.17x, making it possible to shoot impressive close-ups with smooth, creamy background bokeh. The combination of F1.2 maximum aperture and the flexibility to choose your shooting distance affords plenty of control for stills as well as movies. This compact 50mm lens can deliver spectacular images with an extremely wide variety of subjects.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/strong\u003e\u003cbr\u003eThe FE 50mm F1.2 G Master lens has clear advantages for moviemaking. With a standard 50mm angle of view on full frame bodies and 75mm on APS-C bodies or Super-35 cameras. Three XD (Extreme Dynamic) Linear Motors for fast, precise autofocus and tracking, a bright F1.2 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading compact and lightweight design makes this lens ideal for all types of content creators. In addition to the small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eInstant auto\/manual focus selection via AF\/MF switch\u003c\/strong\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eManual aperture ring with switchable click stops\u003c\/strong\u003e\u003cbr\u003eIn addition to providing the fast, hands-on response required for still and moviemaking applications, the FE 50mm F1.2 G Master lens’s aperture ring includes a switch that turns its click stops on or off: ON for tactile feedback when shooting stills, or OFF for silent control when shooting movies. The combination of XD Linear Motors and the quiet operation available when the click stops are off is not only great for smooth, seamless aperture control when shooting movies, but also for shooting theater, concerts, and events where noise must be minimized.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eTwo focus hold buttons\u003c\/strong\u003e\u003cbr\u003eTwo customizable multi-function focus hold buttons are included so when going from landscape to portrait orientation, the second focus hold button is positioned exactly where you expect it for easy access. The focus hold button not only performs its primary function to lock focus when recomposing but can be customized via the camera body menu settings to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring. Note that only one selected custom feature will apply to both buttons.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDust and moisture resistant for robust reliability**\u003c\/strong\u003e\u003cbr\u003eThe dust and moisture resistant1 design make this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eFluorine front-element coating helps repel dirt and fingerprints\u003c\/strong\u003e\u003cbr\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003e1st F1.2, 5th anniversary G Master, 40th FE, 60th E-mount lens\u003c\/strong\u003e\u003cbr\u003eThe FE 50mm F1.2 G Master is a milestone lens in the Sony Alpha system. It’s not only Sony’s first F1.2 E-mount lens, but is also the 60th E-mount lens, 40th full-frame E-mount and marks the 5th anniversary of the G Master series.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eAccepts a variety of filters\u003c\/strong\u003e\u003cbr\u003eThe large aperture FE 50mm F1.2 G Master Lens accepts 72mm filters. Since its internal focus mechanism means that the front element does not rotate when focusing, circular polarizing filters can also be used when shooting. Polarizers for landscapes, ND filters for movies, and other filter types can be used for extra creative control.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e* 50mm focal length on full-frame cameras and 75mm when used on APS-C cameras. Focal length based on 35mm full-frame equivalent.\u003cbr\u003e** \u003c\/em\u003eNot guaranteed to be 100% dust and moisture resistant\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51798963847467,"sku":"SEL50F12GM","price":2498.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/EnGbFgKE-wh2-rGA8tRZCg_ce72ecda-b27b-4470-8c8a-375cbb20b174.jpg?v=1769603476"},{"product_id":"sony-fe-50mm-f-1-4-gm","title":"FE 50mm F1.4 GM","description":"\u003cstrong\u003eStunning images from a lightweight and compact lens\u003c\/strong\u003e\u003cbr\u003eSony’s latest lens technology delivers extraordinary resolution and bokeh in a compact, lightweight 50 mm lens. With outstanding image-wide resolution and contrast from F1.4, this fast, responsive lens offers sharp realism for stills and movies that will satisfy users from advanced amateurs to the most discerning professionals.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eG Master™ quality right to the edges\u003c\/strong\u003e\u003cbr\u003eTwo high-precision XA (extreme aspherical) elements effectively correct distortion and most aberration types so that high resolution is achieved right to the image edges. This new optical design also employs an ED (extra-low dispersion) glass element to suppress chromatic aberration so that images are clear and sharp without colour bleeding.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUnrivalled G Master bokeh\u003c\/strong\u003e\u003cbr\u003eInnovative optics and an F1.4 maximum aperture deliver magnificent bokeh. XA (extreme aspherical) elements prevent onion-ring bokeh, while spherical aberration optimization during design and manufacture contributes to beautiful bokeh with reduced colour bleeding. An 11-blade circular aperture produces beautiful bokeh at maximum aperture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNano AR Coating II for outstanding clarity\u003c\/strong\u003e\u003cbr\u003eSony’s original Nano AR Coating II process produces a thin, uniform coating on the lens surfaces, dramatically reducing internal reflections that can cause flare and ghosting. Excellent contrast and clarity are achieved even when the sun or other strong light sources are within the frame.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGet close for eye-opening detail\u003c\/strong\u003e\u003cbr\u003eMinimum focusing distance is 0.41 metres and maximum magnification is 0.16x when AF is used (0.38 metres and 0.18x for MF), providing extra flexibility for shooting stills and movies. XA (extreme aspherical) lens elements maintain sharpness at any focusing distance, while smooth, deep bokeh at F1.4 separates the subject from the background.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eXA lens elements for compact and lightweight\u003c\/strong\u003e\u003cbr\u003eSony’s most advanced optical technology provides superb resolution in a compact, lightweight lens. XA (extreme aspherical) elements in an innovative design, high-thrust XD linear motors, and a compact circular aperture unit work together in a large-aperture lens that is only 80.6 mm in diameter and 96.0 mm in length while weighing just 18.3 oz (516 grams).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, precise, quiet AF and tracking\u003c\/strong\u003e\u003cbr\u003eThis high-performance lens effectively maximizes the speed potential of α series bodies, quickly acquiring focus on subjects even when using shallow depth of field. Sony’s high-thrust XD (extreme dynamic) linear motors and an advanced control algorithm ensure smooth, responsive focus drive for stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmooth, quiet AF for movies\u003c\/strong\u003e\u003cbr\u003eXD linear motors and an advanced control algorithm optimize response to control signals so that focusing is precise and vibration is minimized for refined, quiet AF operation, even at high frame rates; a huge advantage when shooting movies. The breathing compensation function in compatible α series bodies is also supported.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntuitive manual focus control\u003c\/strong\u003e\u003cbr\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation immediately produces a corresponding change in focus, similar to the response of a mechanical focus system. Precise, intuitive control directly translates your creative ideas into impressive imagery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIndependent aperture ring\u003c\/strong\u003e\u003cbr\u003eAn aperture ring with a click ON\/OFF switch offers direct, hands-on aperture control. The iris lock switch can be locked to fix the aperture ring at the “A” position, or can be manually set from F1.4 to F16. When unlocked the aperture ring can be seamlessly moved between all settings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomizable focus hold button and more for advanced control\u003c\/strong\u003e\u003cbr\u003eThe focus hold buttons and a focus mode switch provide extra shooting versatility. The customizable focus hold buttons in two locations can be assigned other functions from the body menus to match shooting needs. For example, the Focus Magnifier function could be assigned to these buttons so that it is available for quick focus checks while shooting. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant design\u003c\/strong\u003e\u003cbr\u003eThe dust- and moisture-resistant design provides extra reliability for outdoor use in challenging conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompatible with 67 mm filters\u003c\/strong\u003e\u003cbr\u003eThis lens accepts standard 67 mm screw-on filters. Thanks to its internal focus system the front element does not rotate while focusing, facilitating the use of circular polarizing filters for landscape photography or variable ND filters for movies. The FE 24 mm F1.4 GM and FE 35 mm F1.4 GM lenses are also threaded for 67 mm filters, so filters can be shared.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFluorine front element coating\u003c\/strong\u003e\u003cbr\u003eThe front lens element features a fluorine coating that repels fingerprints, dust, water, oil, and other contaminants, while making it easier to wipe off any contaminants that do become attached to the lens surface.","brand":"Sony","offers":[{"title":"Default Title","offer_id":51798967058731,"sku":"SEL50F14GM","price":1698.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/8vQPDGIK5iQO4nQ7rIQLAg_4349d7bb-6d59-4516-beb9-c962bdc3b605.jpg?v=1769603474"},{"product_id":"pas-bon-voir-sel50f18-b","title":"E 50mm f1.8 - Silver","description":"Step-up from the standard zoom kit lens and explore the world of portrait photography with the SEL50F18 lens. It has a large aperture which makes it easy to get those great portrait shots.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"line-height: 1.5em;\"\u003eA focal length that is perfect for portraiture and a range of other subjects, a bright f\/1.8 maximum aperture, Optical SteadyShot™ (OSS) image stabilization and impressive image quality. The large maximum aperture and Optical SteadyShot make it possible to shoot crisp, clear images under low-light conditions that would be beyond the capabilities of a conventional lens.\u003c\/span\u003e\u003cbr\u003e\u003c!-- END PRODUCT FEATURE CMSPOT AREA --\u003e\u003c!-- Begin PAL Fed Feature Section --\u003e\r\n\u003cdiv class=\"productDetailTabSection\"\u003e\r\n\u003cdiv class=\"threeSpot rightCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eSmooth and quiet high-speed focusing\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eLens operation is fast but at the same time smooth and quiet, minimizing noise and image jitter when shooting movies. A linear motor used for focus drive contributes to low-noise focus operation, while a stepping motor built into the lens, technology inherited from Sony's professional camcorders, results in smooth, quiet aperture actuation ideal for movie shooting.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\n\u003c\/div\u003e\r\n\u003c!-- \/threeSpot rightCol --\u003e\r\n\u003cdiv class=\"threeSpot leftCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eBuilt-in Optical SteadyShot\u003csup\u003eTM\u003c\/sup\u003e image stabilization\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe built-in Optical SteadyShot image stabilization system provides a 4-stop (approx.) shutter speed advantage, making it significantly easier to achieve crisp, blur-free images and video.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eCompact and lightweight\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe SEL50F18 is remarkably compact and lightweight for a large-aperture mid-range telephoto lens (50mm focal length\/75mm equivalent in 35mm format). It is convenient to carry around for general photography, and particularly well suited to shooting portraits. The elegant aluminum alloy exterior of this lens affords an appearance that blends beautifully with the graceful design of E-mount bodies, and the engraved focus ring offers sophisticated appearance as well as superior grip and operating feel.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\n\u003c\/div\u003e\r\n\u003c!-- \/threeSpot leftCol --\u003e\r\n\u003cdiv class=\"threeSpot centerCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eLarge F1.8 aperture\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe SEL50F18 has an innovative optical design to achieve clear, high-quality images by effectively minimizing distortion and chromatic aberration. Moreover, the large maximum aperture of this lens with its circular aperture design, can produce beautiful, creamily defocused backgrounds.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eDirect Manual Focus (DMF)\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eDirect Manual Focus (DMF) allows the user to go directly to manual focusing after autofocus lock-on without having to switch modes. In cases where autofocus has trouble locking onto the subject, or when the user wants to focus at a specific point, DMF facilitates fast, easy fine focus adjustments. This can be particularly useful for portraits in which depth of field can be extremely shallow.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51798973481259,"sku":null,"price":348.0,"currency_code":"CAD","in_stock":true}]},{"product_id":"sony-e-50mm-f-1-8-oss-noir","title":"E 50mm F1.8 OSS - Black","description":"Step-up from the standard zoom kit lens and explore the world of portrait photography with the SEL50F18 lens. It has a large aperture which makes it easy to get those great portrait shots.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"line-height: 1.5em;\"\u003eA focal length that is perfect for portraiture and a range of other subjects, a bright f\/1.8 maximum aperture, Optical SteadyShot™ (OSS) image stabilization and impressive image quality. The large maximum aperture and Optical SteadyShot make it possible to shoot crisp, clear images under low-light conditions that would be beyond the capabilities of a conventional lens.\u003c\/span\u003e\u003cbr\u003e\u003c!-- END PRODUCT FEATURE CMSPOT AREA --\u003e\u003c!-- Begin PAL Fed Feature Section --\u003e\r\n\u003cdiv class=\"productDetailTabSection\"\u003e\r\n\u003cdiv class=\"threeSpot rightCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eSmooth and quiet high-speed focusing\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eLens operation is fast but at the same time smooth and quiet, minimizing noise and image jitter when shooting movies. A linear motor used for focus drive contributes to low-noise focus operation, while a stepping motor built into the lens, technology inherited from Sony's professional camcorders, results in smooth, quiet aperture actuation ideal for movie shooting.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\n\u003c\/div\u003e\r\n\u003c!-- \/threeSpot rightCol --\u003e\r\n\u003cdiv class=\"threeSpot leftCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eBuilt-in Optical SteadyShot\u003csup\u003eTM\u003c\/sup\u003e image stabilization\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe built-in Optical SteadyShot image stabilization system provides a 4-stop (approx.) shutter speed advantage, making it significantly easier to achieve crisp, blur-free images and video.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eCompact and lightweight\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe SEL50F18 is remarkably compact and lightweight for a large-aperture mid-range telephoto lens (50mm focal length\/75mm equivalent in 35mm format). It is convenient to carry around for general photography, and particularly well suited to shooting portraits. The elegant aluminum alloy exterior of this lens affords an appearance that blends beautifully with the graceful design of E-mount bodies, and the engraved focus ring offers sophisticated appearance as well as superior grip and operating feel.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\n\u003c\/div\u003e\r\n\u003c!-- \/threeSpot leftCol --\u003e\r\n\u003cdiv class=\"threeSpot centerCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eLarge F1.8 aperture\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe SEL50F18 has an innovative optical design to achieve clear, high-quality images by effectively minimizing distortion and chromatic aberration. Moreover, the large maximum aperture of this lens with its circular aperture design, can produce beautiful, creamily defocused backgrounds.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eDirect Manual Focus (DMF)\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eDirect Manual Focus (DMF) allows the user to go directly to manual focusing after autofocus lock-on without having to switch modes. In cases where autofocus has trouble locking onto the subject, or when the user wants to focus at a specific point, DMF facilitates fast, easy fine focus adjustments. This can be particularly useful for portraits in which depth of field can be extremely shallow.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51798976725291,"sku":"SEL50F18\/B","price":348.0,"currency_code":"CAD","in_stock":true}]},{"product_id":"sony-fe-50mm-f-2-5-g","title":"FE 50mm F2.5 G","description":"\u003cstrong\u003eUltra-compact fast prime w\/ G series lens quality and performance \u003c\/strong\u003e\u003cbr\u003eThe high-quality G Lens optical design incorporates two aspherical lens elements for sharp detail and one ED (Extra-low Dispersion) glass element that reduces chromatic aberration for outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 174g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful natural bokeh\u003c\/strong\u003e\u003cbr\u003eThe F2.5 max aperture is ideal for low-light situations for maximum light gathering capability while also providing a shallow depth of field. Beautiful natural bokeh expected from a G Lens is delivered with minimal spherical aberration and provision of a 7-blade circular aperture for round defocused light sources.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCorner-to-corner sharpness\u003c\/strong\u003e\u003cbr\u003eHigh image quality is realized by the inclusion of two aspherical lens elements compensate for various aberrations, delivering high resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReduced chromatic aberration\u003c\/strong\u003e\u003cbr\u003eThe FE 50mm F2.5 G incorporates an ED glass element to suppress chromatic aberration and effectively reduces color fringing that is more likely to occur in the image periphery, leaving precisely rendered edges with no fringing or unnatural coloration, while significantly reducing flare and ghosting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e7-blade circular aperture\u003c\/strong\u003e\u003cbr\u003eWhile conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light, the FE 50mm F2.5 G incorporates a 7-blade circular aperture mechanism to maximizes the beauty of this large-aperture prime-lens. The wide f2.5 aperture and circular aperture blades contribute to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTwo Linear motors for fast, precise autofocus tracking\u003c\/strong\u003e\u003cbr\u003eTaking full advantage of the continuing rapid advances in the speed and performance of newer camera bodies, two linear motors are used in the FE 50mm F2.5 G lens to deliver fast, precise AF (autofocus) with excellent tracking performance. Tracking is maintained despite instantaneous changes in subject motion, making the lens ideal for situations require tracking a moving subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003cbr\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eClose-ups in a standard field of view \u003c\/strong\u003e\u003cbr\u003eGet a unique perspective through close-up, wide angle shooting. The standard 50mm angle of view is useful in applications from snap shots to movie shooting. The FE 50mm F2.5 G features an impressive minimum focus distance of 14.78” (0.35m) (AF) \/ 12.2” (0.31m) (MF) and maximum magnification of 0.18x (AF) \/ 0.21x (MF). With the wide F2.5 max. aperture, you can also shoot close-ups with beautiful blurred background bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/strong\u003e\u003cbr\u003eThe FE 50mm F2.5 G lens has clear advantages for moviemaking. With a standard 50mm angle of view on full frame bodies and 75mm on APS-C bodies or Super 35mm cameras, dual linear motors for fast, precise autofocus and tracking, a bright F2.5 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading ultra-compact and lightweight design, this lens is ideal for all types of content creators. In addition to the super small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUltra-compact and lightweight for both full-frame and APS-C cameras*\u003c\/strong\u003e\u003cbr\u003eThe ultra-compact FE 50mm F2.5 G lens measures 68mm diameter x 45mm and weighs in at only 174g. This makes it ideal for both APS-C as well as full-frame camera users. Its ultra-compact size and light weight balances well on smaller APS-C format bodies, providing a very useful mid to telephoto focal length of 75mm (full- frame format equivalent). This super small lens is also ideal for full-frame users wanting a standard 50mm field of view who prize compact size and weight to reduce their load, especially for those photographers and videographers who travel a lot.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInstant auto\/manual focus selection via AF\/MF switch\u003c\/strong\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eManual aperture ring w\/ selectable on\/off click for stills or movie\u003c\/strong\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProgrammable focus-hold button for multiple custom functions\u003c\/strong\u003e\u003cbr\u003eThe focus hold button not only performs the traditional function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability**\u003c\/strong\u003e\u003cbr\u003eDespite the ultra-compact size of the FE 50mm F2.5 G, its dust and moisture resistance design make this lens appropriate for outdoor use, especially when combined with a camera that employs weather resistant measures.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperb build quality\u003c\/strong\u003e\u003cbr\u003eThe superb high-quality build uses durable metal (aluminum) for the exterior finish and hood, achieving a sophisticated look, providing satisfaction of ownership, and contributing to increased strength and durability. The iris ring indices, focal length markings, and Sony logo on the hood, are engraved rather than printed, giving a finish with a sophisticated feel.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInternal focus design\u003c\/strong\u003eThe internal focus design maintains the overall length of the lens constant when focusing, allowing easy movie shooting with a small gimbal or grip attached. Focusing with a PL filter attached is also worry-free.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e*   50mm focal length on full-frame cameras and 75mm when used on APS-C or Super-35 cameras. Focal length based on 35mm full-frame equivalent.\u003cbr\u003e**  Not guaranteed to be 100% dust and moisture resistant\u003c\/em\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51798979969323,"sku":"SEL50F25G","price":748.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/nIhbYsv-vYmQJj4PZoBOkQ_a507218a-0393-42c9-8812-2f82d0068a6e.jpg?v=1769603497"},{"product_id":"sony-fe-sonnar-t-55mm-f-1-8-za","title":"Sonnar T FE 55mm F1.8 ZA Lens","description":"Renowned Carl Zeiss contrast and resolution brings out the best in α7 and α7R full frame E-mount bodies. The T* coating works with an innovative optical design to suppress internal reflections, for sublime contrast from highlights to deep blacks. In keeping with the Sonnar concept a large F1.8 maximum aperture can produce beautiful full-frame background bokeh, but you also have the option of stopping down for extended depth-of-field. A bright lens like this is also an advantage when shooting indoors or outdoors in low light. Linear motor driven internal focusing is smooth and quiet, and a dust and moisture resistant design ensures consistently reliable performance.\u003cbr\u003e\u003cbr\u003e\u003cimg src=\"http:\/\/www.sony.net\/Products\/di\/en-us\/translation_img\/products\/lenses\/lineup\/detail\/sel55f18z\/lenses_detail_img_2.jpg\" alt=\"\" width=\"352\" height=\"206\"\u003e\u003cimg src=\"http:\/\/www.sony.net\/Products\/di\/en-us\/translation_img\/products\/lenses\/lineup\/detail\/sel55f18z\/lenses_detail_img_3.jpg\" alt=\"\" width=\"352\" height=\"273\"\u003e\u003cbr\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\u003cspan style=\"line-height: 1.5em;\"\u003e55mm focal length and large aperture in a \"normal\" prime lens with impressive Carl Zeiss Sonnar T* contrast and resolution.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"line-height: 1.5em;\"\u003e35mm full frame format, a large F1.8 maximum aperture, and sophisticated design make this lens ideal for α7 and α7R bodies.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"line-height: 1.5em;\"\u003e9-blade circular aperture contributes to gorgeous bokeh.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"line-height: 1.5em;\"\u003eDust and moisture resistant design.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e \u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51798986424619,"sku":"SEL55F18Z","price":1148.0,"currency_code":"CAD","in_stock":true}]}],"url":"https:\/\/royalphoto.com\/en\/collections\/sony-promotion.oembed?page=8","provider":"Royal Photo","version":"1.0","type":"link"}