{"product_id":"hd-pentax-d-fa-24-70mm-f2-8-ed-sdm-wr-w-case","title":"HD PENTAX-D FA 24-70mm F2.8 ED SDM WR","description":"\u003cp style=\"margin: 0px 0px 10px; padding: 0px; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 16.8px;\"\u003eBuilt to meet the rigorous demands of professional photographers, the HD PENTAX-D FA 24-70mm F2.8 ED SDM WR is sure to become your go to lens! It’s designed to deliver speed, sharpness and performance, while producing a beautiful soft \u003cem style=\"margin: 0px; padding: 0px;\"\u003ebokeh\u003c\/em\u003e (defocus) effect on the background throughout the entire focal range. Providing a constant aperture of F2.8 over the entire zoom range, this fast versatile zoom lens greatly reduces the need for a tripod when photographing subjects in less-than-ideal lighting conditions. By incorporating three ED (Extra-low Dispersion) optical elements and four aspherical optical elements, it assures sufficient light levels even at the edges of the image field and compensates various aberrations to a minimum to deliver well-depicted, fine-detailed images, rich in contrast and resolution. The built-in SDM (Supersonic Direct-drive Motor) provides quiet, high-speed autofocus operation.\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 10px; padding: 0px; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 16.8px;\"\u003e\u003cstrong style=\"margin: 0px; padding: 0px;\"\u003eExceptional image quality\u003c\/strong\u003e\u003cbr style=\"margin: 0px; padding: 0px;\"\u003eConsisting of 17 elements in 12 groups, the newly designed optics feature three ED (Extra-low Dispersion) optical elements, one anomalous-dispersion-glass aspherical optical element and three aspherical optical elements to accommodate super-high-resolution image sensors.\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 10px; padding: 0px; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 16.8px;\"\u003e\u003cstrong style=\"margin: 0px; padding: 0px;\"\u003eLarge-aperture zoom lens\u003c\/strong\u003e\u003cbr style=\"margin: 0px; padding: 0px;\"\u003eThe HD PENTAX-D FA 24-70mm F2.8 ED SDM WR covers a versatile focal length range from 24mm to 70mm on a 35mm format sensor and 37mm to 107mm when mounted on the current PENTAX K-series APS-C camera bodies. The large F2.8 constant aperture makes this lens ideal for wide variety photographic opportunities such as wedding, portraiture, sports, nature, landscape, studio, field and low-light photography.\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 10px; padding: 0px; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 16.8px;\"\u003e\u003cstrong style=\"margin: 0px; padding: 0px;\"\u003eWeather-resistant construction\u003c\/strong\u003e\u003cbr style=\"margin: 0px; padding: 0px;\"\u003eThis lens features a dependable weather-resistant construction with special seals to effectively prevent the intrusion of water into the lens interior. By pairing it with a weather-resistant PENTAX Digital SLR camera body, it assures a durable, dependable digital imaging system that performs superbly in demanding shooting settings — even in rain or mist, or in locations prone to water splashing or spray.\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 10px; padding: 0px; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 16.8px;\"\u003e\u003cstrong style=\"margin: 0px; padding: 0px;\"\u003eHD Coating to optimize image rendition\u003c\/strong\u003e\u003cbr style=\"margin: 0px; padding: 0px;\"\u003eThe lens is treated with high-grade, multi-layer HD Coating. Compared with conventional multi-layer coatings, this PENTAX-original coating assures higher light transmittance and less reflection to deliver bright, high-contrast images free of flare and ghost images, even under demanding lighting conditions such as backlight.\u003c\/p\u003e","brand":"Pentax","offers":[{"title":"Default Title","offer_id":54127691170091,"sku":"21310","price":1499.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/rNVKBll9oex1XlbnEdn2ZQ.jpg?v=1783532252","url":"https:\/\/royalphoto.com\/en\/products\/hd-pentax-d-fa-24-70mm-f2-8-ed-sdm-wr-w-case","provider":"Royal Photo","version":"1.0","type":"link"}