{"product_id":"pas-bon-voir-sel50f18-b","title":"E 50mm f1.8 - Silver","description":"Step-up from the standard zoom kit lens and explore the world of portrait photography with the SEL50F18 lens. It has a large aperture which makes it easy to get those great portrait shots.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"line-height: 1.5em;\"\u003eA focal length that is perfect for portraiture and a range of other subjects, a bright f\/1.8 maximum aperture, Optical SteadyShot™ (OSS) image stabilization and impressive image quality. The large maximum aperture and Optical SteadyShot make it possible to shoot crisp, clear images under low-light conditions that would be beyond the capabilities of a conventional lens.\u003c\/span\u003e\u003cbr\u003e\u003c!-- END PRODUCT FEATURE CMSPOT AREA --\u003e\u003c!-- Begin PAL Fed Feature Section --\u003e\r\n\u003cdiv class=\"productDetailTabSection\"\u003e\r\n\u003cdiv class=\"threeSpot rightCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eSmooth and quiet high-speed focusing\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eLens operation is fast but at the same time smooth and quiet, minimizing noise and image jitter when shooting movies. A linear motor used for focus drive contributes to low-noise focus operation, while a stepping motor built into the lens, technology inherited from Sony's professional camcorders, results in smooth, quiet aperture actuation ideal for movie shooting.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\n\u003c\/div\u003e\r\n\u003c!-- \/threeSpot rightCol --\u003e\r\n\u003cdiv class=\"threeSpot leftCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eBuilt-in Optical SteadyShot\u003csup\u003eTM\u003c\/sup\u003e image stabilization\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe built-in Optical SteadyShot image stabilization system provides a 4-stop (approx.) shutter speed advantage, making it significantly easier to achieve crisp, blur-free images and video.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eCompact and lightweight\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe SEL50F18 is remarkably compact and lightweight for a large-aperture mid-range telephoto lens (50mm focal length\/75mm equivalent in 35mm format). It is convenient to carry around for general photography, and particularly well suited to shooting portraits. The elegant aluminum alloy exterior of this lens affords an appearance that blends beautifully with the graceful design of E-mount bodies, and the engraved focus ring offers sophisticated appearance as well as superior grip and operating feel.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\n\u003c\/div\u003e\r\n\u003c!-- \/threeSpot leftCol --\u003e\r\n\u003cdiv class=\"threeSpot centerCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eLarge F1.8 aperture\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe SEL50F18 has an innovative optical design to achieve clear, high-quality images by effectively minimizing distortion and chromatic aberration. Moreover, the large maximum aperture of this lens with its circular aperture design, can produce beautiful, creamily defocused backgrounds.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eDirect Manual Focus (DMF)\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eDirect Manual Focus (DMF) allows the user to go directly to manual focusing after autofocus lock-on without having to switch modes. In cases where autofocus has trouble locking onto the subject, or when the user wants to focus at a specific point, DMF facilitates fast, easy fine focus adjustments. This can be particularly useful for portraits in which depth of field can be extremely shallow.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51798973481259,"sku":null,"price":348.0,"currency_code":"CAD","in_stock":true}],"url":"https:\/\/royalphoto.com\/en\/products\/pas-bon-voir-sel50f18-b","provider":"Royal Photo","version":"1.0","type":"link"}