{"product_id":"sigma-contemporary-28-70mm-f-2-8-dg-dn-sony-e","title":"28-70mm F2.8 DG DN Contemporary for Sony-E","description":"\u003cstrong\u003eSmart and nimble. The new standard mirrorless zoom.\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eSIGMA sets a new standard in large-aperture mirrorless zoom lenses\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe SIGMA 28-70mm F2.8 DG DN | Contemporary redefines the standard zoom for mirrorless cameras by combining outstanding optical performance, an F2.8 constant aperture, and a lightweight and compact body. The design of the 28-70mm F2.8 DG DN | Contemporary is based on the existing 24-70mm F2.8 DG DN | Art, but with a focal range starting at 28mm, making the lens body significantly smaller and lighter while maintaining superb optical performance. It is the smallest and lightest lens in its class*. Remaining true to the Contemporary line’s core concept of maintaining an optimal balance between optical performance and lens size, this new optic delivers professional quality results in a body small enough to take on a casual outing.\u003cbr\u003eIn addition to prioritizing portability, SIGMA’s optical engineers introduced a new combination of coatings and structural elements that make this standard zoom well-equipped for use in a wide range of shooting environments. Likewise, the latest production and manufacturing techniques were employed to ensure exceptionally high build quality.\u003cbr\u003eThe 28-70mm F2.8 DG DN | Contemporary introduces another fast, high-performance, large-aperture zoom lens to SIGMA’s mirrorless line-up, offering a more compact alternative to the existing 24-70mm F2.8 DG DN | Art.","brand":"Sigma","offers":[{"title":"Default Title","offer_id":51752823554347,"sku":"C2870DGDNSE","price":1379.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/8610\/2571\/files\/P67xJppQ7gRB4UCUPyvh5w.jpg?v=1769600235","url":"https:\/\/royalphoto.com\/en\/products\/sigma-contemporary-28-70mm-f-2-8-dg-dn-sony-e","provider":"Royal Photo","version":"1.0","type":"link"}